TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Arnold Celebrates Perennial Link Between Jack Daniel’s, Rock & Roll


The folks at Arnold, which of course underwent a bit of creative restructuring last week, have returned with a new campaign for Jack Daniel’s, veering from the folksier, Americana-themed efforts of past years to highlight the Tennesee Whiskey brand’s longstanding relationship with rock ‘n roll.

Never mind the association with artists like Kid Rock or those insatiable rockers in Motley Crue (the latter of whom, if you remember, even featured a likeness of a JD bottle on the cover of their must-read autobiography, The Dirt). Rock’s alliance with Jack Daniel’s goes way deeper according to this Arnold’s new TV/web effort for the brand called “Legend.”

Photographer Danny Clinch plays a key role in “Legend,” and along with his work (see a behind-the-scenes clip here) and shots in and out of legendary venues, the campaign features everyone from Frank Sinatra to Bad Brains. The tagged :30 clip above lets you scroll though frame-by-frame and you can peep the web component here.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!