If you’re worked up over Sharknado, you might also appreciate a smaller fish to fry: digital agency Art & Science have produced a Twitter-activated talking fish, à la Big Mouth Billy Bass the singing sensation. When people tweet to the @fishyourself account, the rubber fish on the wall of the Art & Science office turns its head and speaks whatever wise words were written, wirelessly.

The idea came about due to Art & Science’s “Awesome Idea of the Day” board, where employees are encouraged to post their serious or wackiest potential projects. Every once in awhile the agency hosts a hackathon, in which one or two of the ideas are produced.

It’s cute, and of course any expression of technological creativity is a helpful learning experience. But I wonder if the time spent engineering a talking fish could have been better used to educate an eager student on the ins-and-outs of an agency, or somehow using talent and resources to aid a charitable cause. Am I missing the point?