TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

ASICS, Vitro Taunt SoCal with Imposing Wooden Horse

Ahh, nothing like a day of summer respite on San Diego’s Imperial Beach…the sun, the sand, the waves, the–oh shit, what the hell is that?! Well, it’s not quite a Trojan horse reenactment mind you, but this little scene basically played out on July 12 at said location. Why? Well, it’s part of an effort from hometown agency Vitro and longtime client ASICS that basically aims to get people’s asses in shape.

The parties involved trotted out a 16-foot-tall wooden horse that actually doubles as a personal trainer–complete with rope climb, pull-up bar, Olympic rings and more–and dishes out prizes to those taking part. Since crashing the San Diego beach party, the fitness-focused beast, which is part of ASICS’ “Next Epic Challenge” effort, has veered its way north to Los Angeles, where it planted itself in front of the Staples Center during the ESPY Awards on Wednesday evening (see below). Next up to bat on the horse’s SoCal tour is a week-long stop at the ASICS World Series of Beach Volleyball, which kicks off Monday. Not sure how this effort measures up to Vitro’s other interesting campaigns for the brand over the years, but we do agree that is as good as any other kick in the ass to get our summer figure in shape.


Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!