Ubisoft is still a few months away from the release of Assassin’s Creed IV: Black Flag, the sixth installment in its blockbuster video game franchise, but some recent teamwork with Sid Lee Paris will offer fans and future some customers some strangely artistic publicity. “Defy History,” an interactive art project that will be displayed in Le Musée de la Marine, will let users transpose facial webcam pictures onto a selection of characters that are part of a large historical painting. Before the painting is finished, people will be able to vote on the best faces, with the winners being included in the final product.
It’s hard to say why Ubisoft wanted to jump into this creative work, since the painting project is only tangentially related to Assassin’s Creed IV. Sometimes, companies and agencies overthink, especially for a game about an assassin pirate. If interested, you can find out more details about the picture posting here.
I miss the good ole days of Ezio. Credits after the jump.
EMEA Brand director: Guillaume Carmona
EMEA Group brand manager: Julien Delalande
EMEA Brand manager: Gwenn Berhault
EMEA Digital marketing group manager: Jean Guérin
Digital production: Unit9
Painting: Ecole Nationale Supérieure des Beaux Arts de Paris
Photography: Samuel Guigues
- Amy Poehler Shines as Boss in Chandelier's New Old Navy Spot
- Hasan & Partners Teams Up with B-Reel to Promote Finland's Largest Newspaper
- Greenpeace Takes P&G/Head & Shoulders Protest Straight to Saatchi & Saatchi
- Cheil, Anton Jøsef Forge Goofiness for New Samsung Spot