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Audi, Iron Man Try to Make Commuting Sexier Than It Really Is

This 30-second spot, produced by Venables Bell & Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives an Audi R8 supercar. Of course, he could also just commute in his Iron Man suit, which would make the R8 seem irrelevant, but that wouldn’t be very good Audi product placement.

You’ve seen this type of spiel before: “It’s never a bad day at work when your commute looks like this.” I’ve never been a fan of this pitch to consumers. After enough time, a car becomes a car. And if your job still sucks, if you have that pontificating boss, or you work till 9 p.m., going home in an R8 won’t stop you from hating a job (but it might help you attract women). And with a minimum MSRP of $114,000 on last year’s model, you’ll most likely hate your bank account afterward, too. But at least it looks cool, right? Credits after the jump.

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

CREATIVE DIRECTOR: Tyler Hampton/Erich Pfeifer

ART DIRECTOR: Byron Del Rosario

COPYWRITER: Lane Karczewski

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen 

AGENCY PRODUCER: Adam Battista

 

EDITING COMPANY: Cut + Run

EDITOR:  Isaac Chen

SOUND DESIGN: SSI Post

SOUND DESIGNERS: Lenny Jones

MUSIC: CABIN 21

MIX: SSI  Post

V/FX: The Mill

FLAME ARTIST: GARETH PARR

V/FX PRODUCER: JESSICA AMBROSE

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