This 30-second spot, produced by Venables Bell & Partners, attempts to show the audience how billionaire superheroes commute to work. The average worker takes the bus, the train, maybe drives an average car. Tony Stark drives an Audi R8 supercar. Of course, he could also just commute in his Iron Man suit, which would make the R8 seem irrelevant, but that wouldn’t be very good Audi product placement.
You’ve seen this type of spiel before: “It’s never a bad day at work when your commute looks like this.” I’ve never been a fan of this pitch to consumers. After enough time, a car becomes a car. And if your job still sucks, if you have that pontificating boss, or you work till 9 p.m., going home in an R8 won’t stop you from hating a job (but it might help you attract women). And with a minimum MSRP of $114,000 on last year’s model, you’ll most likely hate your bank account afterward, too. But at least it looks cool, right? Credits after the jump.
ART DIRECTOR: Byron Del Rosario
COPYWRITER: Lane Karczewski
DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen
AGENCY PRODUCER: Adam Battista
EDITING COMPANY: Cut + Run
EDITOR: Isaac Chen
SOUND DESIGN: SSI Post
SOUND DESIGNERS: Lenny Jones
MUSIC: CABIN 21
MIX: SSI Post
V/FX: The Mill
FLAME ARTIST: GARETH PARR
V/FX PRODUCER: JESSICA AMBROSE
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