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Audi’s Super Bowl Spot: Let’s Get Some Ass at Prom!

Audi and VB+P are traditionally all about appealing to consumers’ inner-adolescent with their Super Bowl ads. Remember when vampires were a big deal? Audi remembered, so they put vampires in their Super Bowl spot last year. However, as the Twilight film series has ended, Audi and VB+P are telling a bit more of a timeless story with this year’s installment, “Prom (Worth It).”

We open on a classic American pastime, a young lad about to go to prom who, judging by his lack of date, is a loser. His dad, in a surprising move, allows him to take his sleek Audi A6 to the big dance. This isn’t the only unrealistic part of the spot, as the boy ends up making out with his crush and getting a shiner from her boyfriend. It’s not exactly the kind of bold move I support, especially as the boy doesn’t seem to ask permission from his female victim. But, according to Audi, who cares? He took what he wanted, and was rewarded. There’s nothing more American than that.

The campaign, which uses the #BraveryWins hashtag, doesn’t seem to be targeting suburban high-schoolers like the protagonist in “Prom,” and instead aims at fathers who are fearful that their spawn may never get any action. In any case, it’s cute enough to be a crowd-pleaser, but I hesitate to think that this will be one of the Super Bowl’s most talked-about ads. Credits after the jump.

AGENCY: Venables Bell & Partners

EXECUTIVE CREATIVE DIRECTOR: Paul Venables and Will McGinness

CREATIVE DIRECTOR: Erich Pfeifer and Tyler Hampton

ART DIRECTOR: Matt Miller

COPYWRITER: Matt Keats

DIRECTOR OF INTEGRATED PRODUCTION: Craig Allen

AGENCY PRODUCER: Mandi Holdorf

BUSINESS LEADER: Colleen McGee

ACCOUNT SUPERVISOR: Shannon Brewer

PRODUCTION COMPANY: Smuggler

DIRECTOR: The Guard Brothers

DIRECTOR OF PHOTOGRAPHY: Joost Van Gelder

MANAGING PARTNERS: Brian Carmody and Patrick Milling Smith

EXECUTIVE PRODUCER: Allison Kunzman

LINE PRODUCER: Pete Vitale

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