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Inocul8tor

A**hole of the Week

I don’t really enjoy picking on people who go public (with their real name), when they hate on stuff. I actually, usually, kind of respect them. However, this week’s asshole deserves to be ragged on because he may be the only person alive who actually digs Comedy Central’s new logo. Maybe it’s because it looks like something he designed?? I’m not sure. Either way, multiple people (or maybe just one person who reposted under multiple handles) felt the need to rebut this guy’s remark by posting his website link (insert “awwww” here) as a point that he may not be well-versed enough in logos, to actually comment.  That being said, we give both cheers and jeers to…

EVAN STREMKE!!!

Here’s why I think you deserve to be the asshole this week. Firstly, you believed in yourself enough to post under your real handle. Secondly, you didn’t slam those fools for attempting to put you down by posting your site link- LOL. That being said…ARE YOU FUCKING BLIND? The new Comedy Central logo absolutely SUCKS !!!! It really is horrendous and it’s appalling to me that you don’t think so. But, thanks for playing and we hope you comment again. Have a great weekend, asshole.

Ideas Come Free (For a Week) from Modern Climate

Ever heard of Modern Climate? Us neither. However, according to them, they have ideas you’ll want. That’s right! They’ve won so many awards that you can now get ideas from them for FREE for a entire week. 40 hrs, 15 min per brief. Streamed live, unedited and uninterrupted! ROTLMAO. Check out the Minneapolis-based shop’s “Ideathon“.

In their words:

“Ideas are the most coveted asset in advertising. That’s why, in the spirit of the holidays, we’ve decided to give them away – for an entire week. Are you a non-profit looking for a big campaign idea, a small start up looking for a logo, or are you just stuck? We can help.”

Rather than fully hate on this place, I will give them credit for utilizing their talent. Most agencies would just throw in the towel and lay off people when there isn’t enough work to go around. But no…not Modern Climate- they gave their writer, Tristan, something ridiculous to do instead. So in the spirit of the upcoming holiday, cheers to you guys for appreciating your people.

What Makes This Agency God?

Some agency based in Pittsburgh, PA called Chemistry recently launched a Facebook app (yawn) called ‘Ask Us Anything,’ in which they’ll answer any question you have. I’m not quite sure what the hell it’s supposed to achieve, but apparently they seem to think they’re better than Google at helping you find answers. The most retarded part about it, is that they’ll only take ONE question a day! What the hell is that about and why would I go to a Facebook page if I have questions, let alone expect a tiny ad agency to answer them correctly? Sounds to me like they’re missing a couple screws if they think this is any kind of deal. Nice try, Chemistry. We’d rather stick to interneting.

Victoria’s Secret + Michael Bay = Holiday Magic

It’s not often that we come across (no pun intended) a holiday spot directed by Michael Bay, so I was dying when I saw this. The Institute, an Emmy award-winning commercial production company co-founded by the Transformers auteur and Scott Gardenhour teases us with their newest holiday commercial for Vicky’s. And, because we love you so much, we’re proud to share Part 1 of a webseries they’ll be airing throughout the month of December that gives a behind-the-scenes look at the making of the commercial. I don’t know about you, but I’d much rather see a chick on a horse than that Old Spice dude on a horse. Oh, and you’re welcome.

A**hole of the Week

BRACELETS BRACELETS BRACELETS, you’re an asshole asshole asshole. You win this week’s award because I took a shit-ton of slack for getting down on Al Kelly, so now it’s your turn. According to the 47 comments about Mr. Al Kelly becoming CCO of Euro, I’m “dumb, bitter, and a petty little asshole.” Maybe I was a bit off-base and incorrect in my assessment of the man- I don’t know him. I was probably just pissed off cuz my roommate left the toilet seat up that morning and I practically sat in spunk water when I was about to take my morning dump…sigh. I digress.

Apparently Kelly is loved by people, so shame on you! However, you’re the asshole this week, because 1) you didn’t have the nerve to shit-talk him on the relevant post, instead you hid it here, and 2) I have an excuse for my assessment. I write to rile people up; to make them think or be pissed off or love me to pieces. Sometimes when people get new positions in the industry, it’s nice to hear what others have to say about them. What’s your fucking excuse? You couldn’t even give context around your opinion, so not only are this week’s asshole, but you’re a LAZY MUTHA-ASSHOLE.

So, Bracelets Bracelets Bracelets, my hat goes off to you for being such a pussy. Next time, be a prick on the right thread. ‘Til then, the search bar’s there for a reason- use it.

Ahhh, I feel so much better about this whole Kelly thing now. Thanks for being an asshole, B-cubed.

A**hole Of The Week


I’ve decided to start a weekly post clearly titled “Asshole of the Week” since there are some of you who have such epic comments they deserve to get some attention. Since you get to talk shit about us, why not return the favor?! While there’s no way to ensure the same person is choosing the same username each week if you happened to have used that handle, then rock on. This week’s asshole is:

MIKE DUCKWORTH!!!!

Mike- congratulations. You succeeded in making me piss my pants this week with your usage of “poop crumbs.” Mike so eloquently commented on the piece about the Situation/Palin PSA. His comments had NOTHING to do with the actual piece really, he just felt like sharing with the world that the “new media dude” in his office doesn’t know how to wipe his own ass. Mike, we haven’t seen many comments from you recently, so dropping this deuce on our site is truly heartwarming. Really. The laughs definitely got me through the week, so, thanks for being an asshole.

Al Kelly Becomes CCO of Euro

In what should be big news, Al Kelly has been named chief creative officer of Euro RSCG. I think I might care a little bit more if I felt like this dude actually gave a shit about the industry. Kelly is what we like to call in this biz a “jumper”. He’s apparently worked at Goodby, Silverstein & Partners, Strawberry Frog, Fallon, AND Chiat (which we’ve reported on previously and is surprisingly NOT mentioned in the press release) all within the last couple of years. One question- why would you work at creative shops like those, only to sell out for Euro?! One answer…dolla dolla bills, yo. I bet he got paid a bundle.

According to Jeff Brooks, co-CEO of Euro RSCG New York, ”Al is a true 21st Century creative leader. He is a craftsman of big ideas and brand narratives, and is also deeply qualified to lead an agency in a digital age. He’s right in the sweet spot.”

Mmmhmm, riiight. I give it a month before this guy jumps ship and goes somewhere ridiculous to be CCO of the world at some shop like Tattoo Projects. LMAO. Let’s remember the good times, above.

Profero Brings On Aaron Reitkopf to CEO

Apparently Profero (who refers to themselves as “the world’s largest independent digital advertising agency”- HA!) has just announced that they’ve  named Aaron Reitkopf as “CEO, The Americas,” whatever the fuck that means. Oh, I guess it means that he’ll be overseeing North American and Latin American operations, reporting to global CEO and co-founder Wayne Arnold. Duh.

“Aaron brings an energy and arsenal of insights that will help pave the way for our future-thinking approach to marketing. His experience is a perfect complement for our global team of talent as we take our clients to the next stage of their communication and business journey,” says Arnold. Reitkopf was previously CEO of what was then known as Kirshenbaum Bond + Partners, where he worked for 12 years.

Not seen in picture: Steve Jobs pointing gun at Reitkopf behind camera.

The Situation x Bristol Palin PSA for Safe Sex? GTFO.

Jesus H. Christ. The Situation and Bristol Palin owe me 1:45 minutes of my life back. WHAT THE FUCK IS THIS PIECE OF SHIT AND WHO THE HELL DID IT?! After watching this, I want to punch my computer in the face, hop on a plane, punch the fucking Situation in the face, hop on another plane, punch Palin in the face, then shoot myself in the face so I never have to experience this monstrosity again. The only thing this spot makes me wanna do is go knock someone up and blame it on the commercial so they’ll pull it from wherever it’s running and claim that it’s responsible for AIDS or something.

My god, I haven’t hated something this horrifically in a long time. Feels good to get it out. Thanks guys.

via Gawker

Leo Toronto Has Us Pegged

Check out this opening created by Leo Burnett, Toronto for the 2010 Advertising and Design Club of Canada (ADCC) Awards, which took place on Nov. 4. I love it in that that it “taps into an insight every creative feels – love for the business when things are going well, and hate, when things aren’t.” I love how it doesn’t mince words and actually uses the words “hate” and “love”. I love how we all really do have that moment when you’re sitting across from an asshole and you go from hate to love in one minute. Leo Burnett, you definitely get high fives for this one. If it so interests you, check out a full list of ADCC winners here.

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