How can a party never end? Well, when you create dozens of Vines of your employees dancing and post them on a website called Non-Stop Dance Spot, the evidence takes on an air of permanence, as long as the server bills and domain checks are paid. This feels like Friday news, but in the coming season of office parties, we thought it would be worthwhile to show you what’s going on at Dentsu-owned 360i: A lot of two-stepping, some spinning, and mild hip thrusting that gets the job done. The website subs out the Vines every six seconds, so there’s always something new to look at. Somebody put a lot of effort into this silliness. I’m writing about this silliness. But even though it’s silly, it’s certainly unique as far as office parties are concerned.
Jordan TeicherJordan Teicher lives in New York City and writes for The Wall Street Journal, Slate, and Tablet Magazine. He likes basketball, David Foster Wallace, and tomatoes, in that order. Email email@example.com or tweet @JordanTeicher.
What if you could replace the dooming anticipation of your inevitable alarm clock ring with something spontaneous and interactive? We’re not talking about technology from Minority Report, but God Morgon, a Swedish company, linked up with Spotify for “a social wake-up clock” that let’s you choose songs for your friends’ alarms. Imagine if you give over Spotify power of attorney to that friend who wants to ruin your sleep by picking Slipknot. Or if a friend wants to trick you into oversleeping, he/she can throw on some Enya.
God Morgon is actually Sweden’s third largest juice brand – there’s got to be a joke in there somewhere. Sweden’s third tallest midget. But this non-juice product is very cool and seems simple and intuitive. Below, you can see some images of the interface:
As far as titles go, Good [for goodness sake] Part II #evengooder is up there, and by up there, I’m not sure if I mean awesome or terrible. It’s definitely up there, though. All of this philanthropic goodness comes from The Glenn Group, specifically Diego Sabogal, a graphic designer and artist, who is creating original holiday cards that anyone can bid on, starting at $50, during a December 9 auction. All of the proceeds will be donated to feed hungry people in Nevada.
The Part II #evengooder campaign owes last year’s original Good [for goodness sake] some credit. The 2013 auction raised $1,000 in one day. This year, bidders will be able to target their sights on custom sets of holiday cards and prints, including Santa and Rudolph dressed in yellow Breaking Bad jumpsuits while cooking meth in the desert. For goodness sake, that’s good. You can do some early bidding on items here. Screengrab below:
Since Black Friday fever is subsiding for a bit until the Christmas rush kicks back up, we can stop paying attention to Kmart’s Jingle Balls commercial and focus instead on brand philanthropy. Now that JCPenney signed a few free agents – Doner, EVB, Victors & Spoils – to take over their creative duties, the department store is headlining “Jingle Mingle” a collaborative musical project tied to USO holiday donations. It appears that EVB and Victors & Spoils took the reins on this one, and the Boulder-based team was led by Noah Clark and Steve Babcock.
There’s some vanilla exposition on the campaign’s site from country singer Blake Shelton, which is almost worth watching just to hear him say “Santa Pipes.” That’s not a phrase. But users can record their own versions of “Silent Night” before a big televised rendition on December 19 meant to raise the spirits of US troops. There’s also a monetary donation for each submission that’s ultimately capped at $100,000. It’s for a good cause. It lets people sing without bothering strangers with bah humbug looks on their faces. And nobody has to stand in a line at 3 AM for a new Xbox. Happy holidays and Santa Pipes to all.
For the new campaign for Stoli Vodka, Toronto shop Jacknife asked directors to tell an origin story of their choice. Stoli’s tagline is “The Original Vodka for Original People,” whatever the hell that means, but the origin-story theme can make for some interesting recreations. Director Sean Wainsteim decided to focus his efforts on the origin of The French Exit, when people leave a party without saying goodbye. We’ve all been there. A clingy come-on at a bar, friends of friends who you don’t really know that well, the weird Uncle. For the anti-social, goodbyes are unnecessary social conventions usually meant for people you don’t care about.
You’ve probably never heard of Bentley Theodore French, but he invented The French Exit while at a stuffy, waspy party that may be set in the 1930s, at least according to Stoli’s two-minute narrative ad. Bentley even passes up the chance to dance with two ladies at the same time on his way out the door. I’m not sure why he’s at this party if he dislikes everyone in attendance, but he is a social innovator who will never be forgotten. I still use his work to this day. Credits after the jump.
Sports fanatics are wonderful circus acts from afar. Who doesn’t love a chubby shirtless guy covered in paint at an NFL game (unless you’re sitting behind him)? To honor the people who take sports fandom way too seriously, ESPN will be inducting it’s second annual class into the Fan Hall of Fame in 2014. For the next eight days, users will be able to vote from a list of 10 finalists. You may recognize a few names on the list like Clipper Darrell and Bruce Reznick, but there are also some inspirational stories, like Romeo Santos, a longtime Baltimore Orioles fan who sold tickets to raise money for his now-deceased wife’s charity. If you’re interested in voting, each fan has a profile and a 15-second spot.
The campaign comes from RED Interactive and 77 Ventures. One final detail: residents of Quebec are not allowed to vote. I have no idea why, but for the Fan Hall of Fame, some ridiculous exclusion just feels right.
Get ready for bathroom puns. The World Toilet Organization, which does exist, is looking to raise $30,000 to build a toilet facility in an underprivileged South African school. The timing is no coincidence, either, since the WTO is hoping consumers will use some of their Black Friday money on a charitable initiative that embraces the brown. The WTO asks you to “Give a shit” by donating to their Indiegogo campaign that runs till early January.
Cute jokes aside, the campaign is much more necessary than you may expect. After all, many of us take school bathrooms for granted. But according to the WTO’s data, two-thirds of the 24,000 South African public schools do not have proper toilet facilities. What does that mean exactly? Well, the schools average three stalls for 800 students. And, because of the sanitation issues, 57% of girls skip school during menstruation. The WTO is hoping their efforts will erode the educational gender gap, one toilet at a time. Their plan calls for 10 facilities to be built by the end of 2014. So, if you’re about to flush down some cash on a Cyber Monday deal for a sweater or whatever, maybe you can donate your savings toward a new toilet.
YouShouldTotallyMeet, an online/mobile dating app built by four advertising workers from Toronto, is kind of like Tinder meets Linkedin’s endorse feature. Using Facebook networks, someone can get matched up with a date who is verified by mutual friends (or mutual friends of mutual friends). The goal is to take out some of the randomness, guesswork, and at times, flat out BS that spits out of big-name dating site algorithms. Even if the name is a few syllables too long, the idea seems to have some potential in the crowded dating-app ecosystem.
The creators are actively seeking $25,000 of funding on Indiegogo, and in a cool gesture of commitment to the project, one of the cofounders, Anne Ngo, is offering a date to anyone who donates $1,000 or more. There are other incentives, such as dinner vouchers, free premium access to the app when it’s operational, a professional photo shoot, etc., but at least you know the creators like their own product enough to use it themselves. And one person has already claimed a $1,000 contribution. Imagine if all ten $1,000 are filled by the end of the campaign. Plenty of dates for Anne. Are we sure this isn’t just an elaborate plan to fill up her dating card?
Some brief morning news that combines philanthropy and creative design – Free Arts NYC, a non-profit that focuses on providing arts education to “underserved children” just launched a rebrand with Red Peak. The organization’s A to Z Project solicited artistic renderings of 45 letters, numbers, and characters from sources such as Warby Parker and Harper’s Bazaar. Presumably, the characters will be used on merchandise and as a new font for Free Arts, as outlined a bit vaguely in the promo video. The artwork itself is worth a look: most of the designs fall into a sleek, street-arty aesthetic that seems to fit the organization’s direction. If you’re interested in donating to Free Arts NYC, you can more find relevant information here.
More Movember business, this time from San Diego shop i.d.e.a. Not only are they raising money for prostate cancer research in the name of hairy upperlips, but they’ve gone ahead and created an entire character, Harry Mustachio, who asks you to monate money instead of being a stachehole. Clearly, the folks at i.d.e.a like puns, but stachehole does have a certain ring to it. Above, you can watch a short biopic-style dramatic parody on Mustachio.
The goal is to raise $5000, compared to the agency’s $2306 total from last year. To donate and learn more about the crazy life of being a puppet with a mustache, visit the campaign’s website. Below, there’s also a video of Harry Mustachio interviewing people on the street. The clip may be a bit creepy, but Tom Selleck gets a few shout-outs, which is always a good thing.
After the jump, you can watch i.d.e.a.’s 2012 Movember campaign video, which features the “We Need You Mo Than Ever” rethinking of a pop classic. Puns can be bad, but that is well done.