-TDA_Boulder continues with more outdoor hijinks for FirstBank in a new campaign that emphasizes the word “free” while making folks wonder, “so, what’s the catch?” (above)

-Devin Brook has taken the helm as managing partner of Brand New School’s L.A. and New York studios.

-Apple is set to unveil the next iPhone on Sept. 10. link

-Vulture asks Breaking Bad‘s Bob Odenkirk to analyze actual lawyer ads. link

-Forgot to mention this on Friday, but if you haven’t heard, Y&R has been tapped as the first global agency of record for the Special Olympics, which will hold its World Summer Games in Los Angeles from July 25-August 2, 2015. Ad duties will be handled out of Y&R’s New York office.

We figured we’d hold off on posting about this until this afternoon because it’s Friday and you might actually be able to view this in full, if you haven’t already, because it deserves to be.  Werner Herzog, the legendary director, writer and/or producer of a million projects including Grizzly Man during his 50-year career, has gone behind the camera once again for the above documentary, From One Second to the Next. This is the epic, poignant, sad and important extension of the ongoing “It Can Wait” PSA campaign initially launched by AT&T that has now been supported by the other major wireless carriers including Sprint, T-Mobile and Verizon.

Herzog, along with BBDO New York, continues to hammer the message home that texting while driving doesn’t shouldn’t mix via the tales of four different people who were affected by it on either end of the spectrum. Be safe this weekend and if you’d care to, take the “It Can Wait” pledge here. Credits after the jump.

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-Blind Item: SF Management Supervisor Crowdsourcing Love

-Jason Sudeikis Confuses American Football with Soccer for NBC Sports

-Ogilvy Cuts More Staff in Chicago

-Mark Taylor Leaves CP+B…Again

-McGarryBowen Parts Ways with ECD, CFO

-Coca-Cola Makes Personalized Billboards with Geofence Technology

-Mackler, TBWA C\D NY Part Ways

As you may recall, a few weeks ago, the Publicis Groupe agency now known as DigitasLBi unveiled a new logo complete with a unicorn (see Vine intro clip below). Despite a few folks scratching their heads about it, DigitasLBi apparently remains undeterred in celebrating their new magical, mystical mascot as you can see above. The image was posted on Facebook earlier this week and features DigitasLBi North America CEO Tony Weisman and, yes, a pony dolled up as a unicorn. You can just feel the enthusiasm though none more so than from the guy dressed like a conductor standing behind them. Where was our invite? Anyways, happy Friday!

-President/creative director Rick Colby and CEO Andrew Orci have officially launched Santa Monica-based shop COR, which we’ve been told is “dedicated to serving the new general market.” Oh yeah, COR, which works with brands including Sutter Home and Cox Cable, will also be appearing on this season of AMC’s The Pitch. link

-Arnoldnyc has unveiled the first national TV spot for “personal genetics” company, 23andMe (above).

-A VentureBeat writer wonders what’s wrong with mobile ads. link

-Victors & Spoils CEO John Winsor tells us why agencies are to blame for deferred payments.

-Facebook is proceeding with caution when it comes video ads because Mark Zuckerberg apparently doesn’t want to annoy the social network’s one-billion-plus members. link

-Two months after taking over lead creative duties on Cadillac, Boston-based IPG agency Hill Holliday has found a new chief strategy officer in Graham Ritchie, who heads to the States after serving as managing partner of Publicis Mojo, Australia and New Zealand.

-TBWA\Chiat\Day LA has appointed Peter Ravailhe as managing director of its Gatorade account.

-Fresh fruit arrangement specialist Edible Arrangements has appointed The Richards Group and Horizon Media as its creative and media AOR, respectively.

-Canadian-based Scotiabank has enlisted a variety of odd characters to support its 2013 AIDS Walk for Life, which will take place Sept. 14-22 (above). link

-Whitehouse Post has welcomed editor/Spot Welders alum Lucas Spaulding to its Los Angeles office.

-YouTube founders Chad Hurley and Steve Chen are back with a new, free mobile app called MixBit. link

It looks like our tipsters from up north were on to something as sources familiar with the matter confirm that the relationship between Union and Tourism Toronto “has come to a close.” Union of course is the Toronto-based, MDC-backed agency that was formerly known as CP+B Toronto. The now-defunct latter agency’s relationship with Tourism Toronto dates back to 2010 and subsequently resulted in campaigns such as the holiday-themed “Torontoland.”

Those on the Spy line tell us that Tourism Toronto remained one of Union’s biggest accounts, though, as perhaps the tell-tale sign, the brand no longer appears on the agency’s client list, which currently includes notable names such as Best Buy, Kraft and Pfizer. From what sources tell us, Tourism Toronto isn’t going to replace Union as of now, but we’ll let you know if we hear more.

Well, as you may have heard, Darren Moran has officially joined Havas Worldwide’s New York office as its new chief creative officer. Once again, we’ve obtained a memo (confirmed legit), this time sent from Havas global president Andrew Benett (who also doubles as NY CEO) to staff just a couple of hours ago regarding Moran’s arrival. The newly minted CCO most recently spent his second tour of duty at BBDO New York, which he rejoined just last fall as executive creative director. During his career, the creative exec also served as EVP/chief creative officer at Draftfcb NY.

Anyhow, feel free to check out Benett’s memo, which also mentions a few other key leadership notes, in full after the jump.

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We’ve received confirmation that Lange Taylor, who’s spent the last nine years at what is now DigitasLBi, serving as SVP/managing director of the Atlanta office for the last three, has resigned from the agency–and apparently the ad world altogether. Here’s a quick statement from a spokesperson that somewhat clarifies things: “Lange Taylor has decided to explore professional opportunities outside of DigitasLBi. While it is possible that Lange may reunite with agencyland in the future, whatever direction his passion brings him, we wish him our collective best.”

No word yet on his next venture or who’ll take over his duties in the interim as of yet. If you recall, Taylor’s role changed somewhat last fall when he was tapped to head up a new, Atlanta-based Publicis Groupe unit called Agency:D7, which we’ve been told is still in operation. We’ll hopefully find out who’s taking over on his dual roles soon enough.

-GroupM EMEA chief digital officer Ruud Wanck has now assumed the newly created dual role of global COO for GroupM Interaction.

-ZenithOptimedia and Initiative are out and Carat is now in to handle global media buying/planning duties for British Airways and Iberia-owner International Airlines Group. link

-Forgot to mention this earlier in the week, but still worth doing so as DDB New York and Water is Life have followed up last year’s well-received”Hashtag Killer” campaign with “A 4-Year-Old’s Bucket List” (above).

-Brand strategy/marketing firm Cimarron Group has restructured amid rumors that some contractors haven’t been paid for some time. link

-Want to spend “Three Minutes in Italy”–well, at least via a robotic Facebook app that is? San Pellegrino is here to help. link