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Kiran Aditham

Kiran joined Mediabistro in June 2009 and has been riling up ad agencies ever since as the editor of AgencySpy. Prior to joining Mediabistro, Kiran spent two years as a digital reporter for Crain's Creativity magazine and two years before that as managing editor of online marketing site On the side, Kiran dabbles in music/film journalism and his work has appeared in Fangoria, Grooves, XLR8R, The New Times and sites like He still continues his unenviable search to find someone else who shares equal love and admiration for horror films, tennis and the Golden Girls.

Moroch Partners Adds Trio to Senior Leadership Team

samchadha1Just a few months after bringing on a new partner in Caroline Manning, Dallas-based agency Moroch Partners, which works with notable clients including Coca-Cola, McDonald’s and Boost Mobile/Sprint, is filling in more positions on its senior leadership squad including that of its first-ever chief integration officer, a role which will be assumed by Sam Chadha. The exec (pictured) joins Moroch from Starcom MediaVest Group in Chicago, where he last served as EVP/managing director of business strategy and development.

Along with Chadha’s hiring, Moroch Partners has also appointed Boznell/Temerlin McClain, Lowe Campbell Ewald and The Richards Group alum Glenn Geller to the role of EVP/managing partner of brand planning strategy. Rounding out the new senior leadership hires is Dina Light-McNeely, who held strategy posts at the likes of imc2 and RAPP during her career and now joins Moroch as partner/director of digital & social strategy.

R/GA Now Accepting Applications for Second ‘Accelerator’ Program


The “agency for the digital” has announced that it’s accepting applications for the second round of its “Accelerator” program, an initiative that’s run out of its R/GA Ventures unit, which is focused not only on integration of design, technology and innovation but enabling startups and doling out investment funds. For its second Accelerator program, R/GA, with the aid of TechStars, is turning the spotlight on to n the Internet of Things (IoT) and Connected Devices space and is looking for applicants ranging from early prototype developers to startups with traction.

In a statement, R/GA boss Bob Greenberg says, ““The power of internet software continues to disrupt industries as it spreads beyond the web and mobile and into devices, machines, and physical environments. For companies to succeed, whether in the consumer or B2B space, they have to create truly innovative technology solutions. However, great technology is not enough. Companies must also create elegant and cohesive user experiences across digital and physical touchpoints, in addition to compelling brands that consumers will care about.”

Those applicants that make the grade will have access to a range of R/GA services, including strategic design, branding, and technology, startups as well as network of senior clients from the likes of Nike, Samsung and Beats by Dr. Dre. In addition, startups that enter the Accelerator program will be eligible to receive up to $120,000 in funding for their brainchild. The application process for Accelerator, which this time enlists the services of industrial design outfit ASTRO Studios, begins today and runs through Aug. 25. Those that make the cut will be notified by Sept. 22 and the program itself kicks off on Oct. 20. You can keep up to date on the project here. Best of luck, folks.

Monday Odds and Ends

-Ogilvy digital consultancy Social@Ogilvy has formed a global partnership with social intelligence/social monitoring solutions provider Sysomos.

-According to one tipster, Austin agency Sanders\Wingo and their Super Official World Cup Predictor are “out-Nate Silvering Nate Silver.” Check it out here.

-Our old pal Rich Siegel discusses his “Cannegover.” link

-Brightline Interactive, which works with clients with Pepsi, HTC and Sprint, has now unveiled the 10,000 square foot Marvel S.T.A.T.I.O.N experience in New York’s Times Square (video above).

-Publicis Groupe CEO Maurice Levy will not seek to stay in his current role after next year. link

-Oppenheimer Funds has launched a creative agency review. Incumbent Havas Worldwide is not participating. link

-Is it a bad move that Delta wants to trademark “world’s most trusted airline?” link

-R/GA CCO Nick Law talks the thrill of leaving Cannes. link

-YouTube has unveiled the Asia-Pacific region’s top 10 video ads. link


Cornett Celebrates A&W Chain with Custom Table Number Designs


It’s been a couple of months since we’ve heard from Lexington, KY-based agency Cornett. Now they’ve returned with a new effort for A&W Restaurants. Now that Cornett has crafted “the world’s longest hashtag” for the chain, the agency has unveiled a follow-up in the form of customized table number designs. To accomplish the feat, Cornett has enlisted the services of a handful of artists who each drew up 20 distinct, race car-inspired table number designs that cater to the agency’s new brand platform dubbed “hip nostalgia.” Above and below is just a smattering of the handiwork from artists Ken Davis, Jason Carne, Ryan Quickfall, Travis Hess and CD Tim Jones. While it doesn’t have the humor like some previous Cornett work, the artistic bent is still somewhat appealing. You can view the full project here.



Tuesday Odds and Ends

-Orange County, CA-based indie agency Rauxa has promoted Allison Yardeni to VP/account services in its San Francisco office and David Janszen to account director (on GlaxoSmithKline) in New York. In addition, Rauxa has hired Nancy Muriello as account director in New York.

-Talent/production support services company Talent Partners, which recently gained major investment from The Carlyle Group, has appointed CP+B London alum Julie Balster to the newly created position of European business affairs manager.

-DigitasLBi and Ogilvy are among the four ad agencies that made LinkedIn’s 50 Most InDemand Employers list. link

-Greg D’Alba, former president of CNN/Turner’s digital ad sales and marketing, has joined WWE and IMG in the new role of president of global sales and marketing.

-Here are some of the first Grand Prix winners from this year’s Cannes Lions. link

-PA-based direct response ad agency DMW Direct has promoted Valerie Smith to VP/account services.

-Who’s ready for the stevia-sweetened, low-sugar, green-bottled Coke Life? link

-The Interactive Advertising Bureau has launched a PSA campaign/contest geared towards marketing/tech professionals that’s focused on the viewability of digital ads (campaign spot above). link

Saatchi Thailand, FIFA Invite You to ‘Be the One’

Saatchi & Saatchi Thailand is capitalizing on the World Cup action by joining forces with its new client, Asian online gaming brand Garena, to hype the free EA Sports multiplayer game, FIFA Online 3. Following days of teasing last week in the form of media hijacking of Southeast Asian soccer news sites, where actual football stars mentioned in news articles were replaced with that of Thai game players, Saatchi Thailand and Garena have officially launched the campaign, “I Am the One,” via the :60 spot above.

Dubbed “Messi’s Arrival,” the clip debuted the day before the Argentinean superstar and his countrymen defeated Bosnia and Herzegovina and imagines what he experienced upon landing in Brazil through the eyes of someone who perhaps resembles your ideal gamer. Of course, Messi himself never actually appears in the spot (he’s in a million other commercials as you may have noticed, though), but it basically keeps in the line with the “I Am the One” campaign theme. Along with the spot, Saatchi Thailand is also developing content for its native audience based on results from its Live Creativity real-time social and content hub, which will follow World Cup news and social chatter as the event progresses. The agency’s ECD, Nuntawat Chaipornkaew, explains, “When Brazil scored an own goal, our content team produced an ‘interview’ with a Thai player talking about how he just wanted to score the first goal. When Spanish star Alonso lost tooth, so did our stars and even the audience. When Suerez hurt his knee, so did we.”

With the film and social components covered, the parties involved will also be launching the full website for FIFA Online 3 come tomorrow. There, an interactive version of the film will be available and allow viewers to insert their own faces into it to “be the one” and also join the world’s largest football team photo. One can only imagine how that will turn out. Credits after the jump.

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Engine USA Merges Newly Acquired Intelligence Group with Noise


The U.S. operations of U.K.-based communications company Engine has acquired The Intelligence Group, a consumer insights/consulting firm focused on young consumers that was previously owned by Creative Artists Agency. With the purchase from CAA complete, Engine USA is moving quickly as it’s now merged IG with another one of its units, creative agency Noise, a 10-year-old operation that has worked with clients ranging from Unilever and Chase to Vitaminwater and Vice. As a result of the alignment, the new Noise will house over 100 employees in L.A., S.F. and NYC and will focus on connecting brands with Millennials via everything from digital marketing and product development to research and strategy.

Regarding his company’s move, Engine USA president John Bernbach says in a statement, “It seems clear the marketplace is ripe for a comprehensive agency offering that combines research-driven insights and strategy with stellar creative execution and deep digital acumen to help brands engage with Millennial consumers more effectively. We believe the new Noise is just that.”

As far as leadership is concerned with the new, combined entity, which will continue on as Noise, IG president Joe Kessler has been named president/CEO, Noise co-founder/former CEO Noah Kerner becomes non-executive chairman/advisor and Jamie Gutfreund, previously chief strategy officer at IG, assumes the new role of chief marketing officer.  Meanwhile, all other Noise and IG executives will remain in their current positions.  You can find our more about the new Noise here.

Goodby, Adobe Go ‘Woo Woo’ Over New (Fake) Social Platform

In case you missed its premiere during this past weekend’s U.S. Open broadcast (and who can blame you, what with World Cup debut weekend and all–nice scheduling, PGA), here’s the new GS&P-created spot for Adobe that introduces us to something called “Woo Woo.” What is it, you ask? Well, it’s a social platform–albeit a fictional one–that seems to highlight just how flash-in-the-plan the social networking world is and how marketers can ultimately get lost in the chaos. The :60 effort, which also bowed at Cannes, not only hypes the Adobe Marketing Cloud but marks the brand’s first network TV ad in over a decade. According to folks on the Spy line, Razorfish San Francisco is helping out on Adobe’s return to network television by building the “launch” website around Woo Woo (coming soon, apparently) and running its Twitter feed. While there might never be an actual Woo Woo, at least this spot brings back some fond memories of our long-since-buried MySpace and Friendster accounts. Credits after the jump.

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Friday Odds and Ends

-The American Advertising Federation will induct seven young advertising/marketing folks into its Advertising Hall of Achievement on Nov. 18 including 360i CEO Sarah Hofstetter and BBDO NY EVP/ECD, Lauren Connolly. link

-Arc London is celebrating the World Cup by launching the “Brandtasy League,” which ranks the tournament’s sponsors and biggest advertisers in terms of consumer impact. link

-According to the IAB and PwC U.S., U.S. online ad revenue was up 19 percent in Q1 to $11.6 billion. link

-Sun Pacific has appointed Nebraska-based agency Bailey Lauerman as AOR for its fruit brand, Cuties.

-London-based agency Stack has promoted Rod Jones, who leads its Peugeot business, to client service director.

-Here are your shortlists for the first Lions Health event at Cannes. link

-Speaking of Cannes, well, this should be interesting as Grey has tapped Courtney Love to headline its Music Seminar at next week’s event (trailer above).

-Denver-based advertising/digital marketing firm Pilgrim has welcomed Holly Menges as creative director on all accounts, which include AAA Colorado, the Wildlife Council and Visit Laramie. Menges, who formerly worked in a similar role at fellow Denver shop Grit, replaces Anne Macomber.

-SoCal ad industry organization thinkLA has selected Palisades MediaGroup as its Boutique Agency of the Year.

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