Seeing as it’s Friday, June 13 and all, DDB’s Hungarian branch has decided to get into the spirit of the most superstitious date of the year via Twitter. The agency has launched a simple, one-day project that aims to find out how your Friday the 13th is going simply by using the hashtag #lucky or #unlucky in your tweets. The main goal of the 24-hour effort is to find out if Friday the 13th is really deserving of all the negativity that’s been attached to it through the ages, and from the looks of it on the live “Friday the 13th: The Experiment” site, today is proving to be more auspicious than unlucky. Well, there’s still over 14 hours to go so we’ll see what happens when the end results are posted tomorrow. While our day’s been neither lucky nor unlucky thus far, we’re just saddened by the lack of a Jason Voorhees appearance in this project (though the Tupac one is, um, interesting).
Kiran AdithamKiran joined Mediabistro in June 2009 and has been riling up ad agencies ever since as the editor of AgencySpy. Prior to joining Mediabistro, Kiran spent two years as a digital reporter for Crain's Creativity magazine and two years before that as managing editor of online marketing site Adotas.com. On the side, Kiran dabbles in music/film journalism and his work has appeared in Fangoria, Grooves, XLR8R, The New Times and sites like PrefixMag.com. He still continues his unenviable search to find someone else who shares equal love and admiration for horror films, tennis and the Golden Girls.
Just in time for today’s World Cup opener between Brazil and Croatia, Samsung, Psyop and Cheil have finally unveiled the first episode of “The Match,” the final installment in its ongoing sci-fi saga touting the Galaxy S5 that features the world’s best soccer players including Cristiano Ronaldo and Lionel Messi taking on an alien invasion.
Now that we’ve caught a glimpse of the alien overlord leading the extraterrestrial charge in the previous “Training” installment, it’s time to officially do battle on the pitch in this ambitious effort, which kicked off late last year via a series of teaser clips. With all the feel of a feature film cut condensed into mere minutes, the ongoing campaign can only fan a World Cup fan’s flame and has us anticipating episode two, which is coming soon. Bring it. Credits after the jump. Read more
Spoofing its own long-running “Cable Effects” TV campaign, Grey New York has released the invite video for their Cannes Lions soiree, which takes place on June 19 on the roof of the JW Marriott on the Boulevard de la Croisette. It appears that the agency has hired the same person to provide VO for the clip, where like previous efforts in the “Cable” campaign, a poor soul’s imbibing at Cannes leads to chaos. From the looks of it, the shenanigans that occur at a Grey bash are typical of what goes down every year in the French Riviera. We’re just jealous we’re not able to go, but if we were, we’d surely hope for a better evening than this guy.
-Commonwealth/McCann creative chairman Linus Karlsson (pictured left, above)has launched a new “strategic, action-based creative company” called MING. Joining Karlsson, who will serve as CCO/chairman of the new operation, in the leadership mix are Brian DiLorenzo, CEO; and president Tara DeVeaux, who joins from BBDO where she served as EVP/account director. MING will be based in midtown NYC and run independently though it will partner with McCann Worldgroup. As for Karlsson and DiLorenzo, the pair will continue in their current roles at Commonwealth/McCann (the latter will continue supporting global production for the agency). link
-A Nielsen study reports there was a 43% increase to $378 million for U.S. TV soccer ad dollars in 2013 versus $266 million in 2010. link
-Leo Burnett has released its 27th annual Cannes predictions listing. link
-Speaking of Cannes, it apparently costs quite a pretty penny per person to enter according to Business Insider. link
-Bi-coastal production company Tool has added interactive director Aramique to its roster. link
-Here’s an infographic on “the art of deceptive advertising.” link
-Digiday posts five takeaways from native advertising. link
While its recent TV spots have been fairly benign and dare we say, sappy, Wix, the brand that lets people build websites for free takes a detour with its latest ad above, which is inspired by of all things, horror films. Case in point, the opening moments recall Drew Barrymore’s classic opening sequence in Scream and is soon followed by the sounds of chainsaws, a Paranormal Activity-like sequence and more. Of course, the overall subject matter of the ad is a girl’s fear of building her own website about, uh, cupcakes. The never-ending screaming can get somewhat grating as the spot progresses, but us horror fans can appreciate the little wink at the genre, even if the minute-long effort is somewhat corny. Of course, one can only wonder how the spot would turn out if Rob Zombie put his imprint on it like he did with that somewhat creepy Woolite ad from a few years ago. Ah well, can’t win ‘em all. Credits after the jump.
Armed with a boatload of brands as support including Shell, Nestle, Coca-Cola and Bridgestone, a trio of bikers including JWT Brazil creative director/copywriter Hernán Rebaldería decided to make a 3,500km trip through Brazil, Paraguay and Argentina riding old Vespas for 12 days while only using products made by clients of JWT. Talk about the ultimate show of support and a little bit of showing off of its client roster. The journey, which the parties involved hype as costing half the price of a single-page ad in one of Brazil’s most prestigious magazines, is documented in the five-minute clip above. Their destination? The international Vespa meeting in Paraguay. Let’s live vicariously and enjoy Rebalderia and pals ride bikes with names like “La Negrita” as they make it through their South American sojourn. Credits after the jump and a print version of their documentary can be found here. After viewing this, at least we have a hankering to invest in a Vespa.
With the FIFA World Cup set to kick off next week, the ESPN marketing onslaught continues, this time starring U.S, National Team midfielder Michael Bradley, who co-stars alongside the WWL’s anchor Bram Weinstein in the latest SportsCenter spot from W+K New York. In the :30 clip above, Bradley’s accompanied by a little sidekick as he makes his rounds throughout the Bristol campus of ESPN, which holds the English-language rights for the World Cup, which takes place place as you might know in Brazil.
This latest effort marks the 400th-plus “This is SportsCenter” spot from the network, which also marks its eighth World Cup broadcast. It’s a more subdued than previous ads, though the tinge of dry humor remains intact, and yes, this one’s for the kids (after all, the little ones accompany each player in the pitch). O Positive director David Shane once again returns to the fold, following up his Bubba Watson-starring SportsCenter spot from two months ago with a well-timed piece that has chanting USA ahead of the world’s biggest stage.
If you feel like getting in the multilingual mood, here’s a new spot from McGarryBowen for United Airlines dubbed “Pecan,” which features an assortment of languages including Italian, French and Japanese. The globe-trotting spot hypes the airline’s travels to Europe, Asia and Central America, starring one character who knows his way around foreign languages. It’s breezy, quick and painless and includes the classic “Rhapsody” theme, but we do miss the most recent United theme redux. Credits after the jump.
Multi-cultural-focused ad agency UniWorld Group has officially rebranded, simplifying its name to UWG, which comes on heels of the second anniversary of the leadership of the agency’s new chairman and CEO, Monique L. Nelson, whose focus has been to turn the outfit into an “insight-driven, storytelling agency” for its clients. Some of those on the roster include the USMC, Colgate Palmolive and Lincoln.
In a statement, Nelson says, “This is a very exciting time. Not just for UWG, but for the industry. The landscape is changing every day, and we have to be nimble and ready to act. As marketers, our clients look to us to tell their story to consumers. We can’t do it without studying and understanding cultural trends that help us tell our clients’ stories with passion, depth and integrity.” Along with its headquarters in Brooklyn, UWG also houses its Culture Labs incubator in Detroit and Atlanta.