By now, business owners have heard it said over and over again: If you want to engage your customers and potential clients—and if you want to achieve maximum visibility on Google—then you need to have a good business blog. Many of us are happy to agree with this, but not too sure of how, exactly, it is practically implemented. Indeed, regular business blogging is easier said than done, especially for those who are not trained writers and who are not always sure of how to come up with new ideas.

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