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AXE Tells the Classic Love Story of Hair Meeting Breasts

So how does BBH NY follow-up their critically acclaimed Kiefer Sutherland-starring AXE spot, “Susan Glenn,” which may or may not feature apocalyptic imagery and Illuminati symbolism? With the above spot, “Office Love,” which chronicles the budding workplace romance between a supple pair of breasts and immaculate head of hair.

Set to Austin folk icon Daniel Johnston‘s heartbreaking “True Love Will Find You in the End,” hair and breasts’ relationship evolves from stealing quick glances across cubicles to finally approaching each other during the nightly commute. The spot aims to convince men of a supposed universal truth: While men first notice a female’s breasts, women first notice a man’s hair. Of course, this is not always true from the male perspective. (There’s a reason than “ass man” is a well-known archetype, after all.) But, it’s enough to make impressionable young men start becoming very self-conscious about their hair, though I don’t know if the shaggy look will last long against increasingly popular retro pompadour that hipsters and Jon Hamm are bringing back into the public eye.

Yes, there’s still an hint of the AXE spots of old in here, but BBH NY is making the brand come off as, dare we say it, almost clever. Ladies, what’s your take?

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