TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Babcock Replaces Goldblatt at EVB

It looks like Evolution Bureau was well-prepared on this one as the San Francisco-based agency didn’t skip a beat in replacing its longtime partner/executive creative director Stephen Goldblatt, who has now joined up with Mullen as its new chief digital officer. Taking over immediately for Goldblatt is one Steve Babcock (pictured) who’s spent the last six years as CP+B, where he last served as VP/ECD (he was promoted to said role at the end of 2011) and led work on past and present accounts from VW and Best Buy to Domino’s (including the award-winning “Pizza Tracker”) and AmEx OPEN.

In a statement regarding the incoming ECD, EVB president/co-founder Daniel Stein says, “We could not be more excited about having Steve join the EVB family as our new creative chief.  It took me about 3 seconds after meeting him to recognize that this was the guy to lead EVB’s creative vision. He understands the relationship between digital innovation and traditional fundamentals better than anyone I have met. He also fits into our start-up culture perfectly, which is hugely important to us.”

Along with heading up creative at Omnicom-owned EVB, which counts clients including Juicy Fruit (who can forget this?), Skittles, Facebook, the NFL and Jameson, Babcock will be tasked with opening a creative office in familiar territory: Boulder, where he will remain in his new role. Prior to CP+B, Babcock served as a creative director at the likes of W Communications and StruckAxiom.

Mediabistro Course

Social Media 101

Social Media 101Get hands-on social media training in our online boot camp, Social Media 101! Starting September 4, social media and marketing experts will help you determine the social media sites that matter most to you, based on your personal and professional goals. Register before July 31 and get $50 OFF with early bird pricing. Register now!