You rumdrinkers out there might not have known this while pounding down eight dollar shots at trendy bars, but Bacardi Rum has quite the historical significance. Think Cuban Revolution, Spanish-American War, and the Rough Riders. I don’t remember learning about any of these connections in social studies class – hmm, I wonder why, board of education? – but thanks to OppermanWeiss, “¡Vivimos!” the history of Emilio Bacardi Moreau and his company’s revolutionary roots will be on display in the coming weeks with a cinematic spin.
The above clip is the second ¡Vivimos! spot from OW and director Jake Scott, featuring a handsome and thinly mustachioed version of Emilio Bacardi Moreau set to a grainy image filter. The video does embellish a bit, making it appear as if our Bacardi hero was going to be gunned down spaghetti western style. Truthfully, or at least according to the Bacardi website, Bacardi Moreau was exiled from Cuba to North Africa twice, but who are we to nitpick with an actiony marketing campaign 115 years after the fact? Also be on the lookout for the ad in movie theaters, because Bacardi and Screen Vision partnered to put the clip on 100,000 screens across the country. And if you are really into Cuban revolutions, the brand is unrolling added content through Shazam, so everyone can also vivimos with their smartphones out.
Credits after the jump.
ECD / Copywriter: Paul Opperman
ECD / Art Director: Jeff Weiss
Executive Producer: Mark Johnston
Assistant Producer: Seema Naik
RSA Films, Inc.
Director: Jake Scott
Executive Producer: Tracie Norfleet
Producer: David Mitchell
DP: Dariusz Wolski
Executive Producer: Caitlin Grady
Editor: Andre Betz
Assistant Editor: Adam Weiss
Artist: Pascal Dangin
Producer: Nadia Sadigianis
Senior Flame Artist: Danny Morris
Senior Flame Artist: Iwan Zwarts
Senior Flame Artist: Susanne Scharping
Nuke Artist: Robe Meade
Nuke Artist: Kshitj Khanna
Nuke Artist: Jeff Butler
Nuke Artist: John Mangia
VFX Supervisor: Hitesh Patal
Producer: Jennifer Scelia
Creative Director: Kyle Cooper
Creative Director: Monica Perez
Animator: Gary Mau
Producer: Rylee Ann Romero
Executive Producer: Unjoo Lee Byars
Duotone Audio Group
Composer: Peter Nashel
Producers: Peter Nashel and Brian Deming
Sound Design: Brian Deming
Audio Mix: Kevin Haplin, Color NY
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