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Bad Date? Try Online Gambling!

In October, CP+B Los Angeles and London took over AOR duties for UK-based betting/e-gaming service Paddy Power. Like our commentariat, we admittedly found this news a little dull. But, we did get to give mention to Paddy Power’s old agency, Big Al’s Creative Emporium, and all of the silly names for the different parties involved in the story were just a little too bizarre to ignore.

Well, as the above TV spot proves, the weirdness isn’t ceasing. As Paddy Power’s brand head Adam Perrin said when Crispin won the business, “We were blown away by the freshness of CP+B’s approach and their use of resource across the United States and Europe.” Was CP+B’s “fresh” idea marketing Paddy Power Bingo’s “Home Free Hotline,” as a way to make a quick escape from romantic encounters gone awry? It certainly seems that way.

So, gamblers, are you going to pick your online betting service based on its ability to blow up your mobile? Credits after the jump.

WORLDWIDE CHIEF CREATIVE OFFICER: Rob Reilly

EXECUTIVE CREATIVE DIRECTOR: Jason Gaboriau

VP/EXECUTIVE CREATIVE DIRECTOR: Tiffany Rolfe

ASSOCIATE CREATIVE DIRECTOR(s): Tim Koehler, Jonathan Mueller

SENIOR ART DIRECTOR: Dawn Yemma

SENIOR INTERACTIVE COPYWRITER: Jamie Toal

COPYWRITER: AJ Musial

PARTNER/DIRECTOR OF INTEGRATED PRODUCTION: David Rolfe

INTEGRATED PRODUCER: Joe Bagnall

PRODUCTION COMPANY & CITY: Independent, London

DIRECTOR: The Sniper Twins – Barry Flanagan & Dax Martinez-Vargas

EXECUTIVE PRODUCER (PRODUCTION CO): Jani Guest

PRODUCER (PRODUCTION CO): Ohna Falby

DIRECTOR OF PHOTOGRAPHY: Stuart Bentley

POST PRODUCTION COMPANY & CITY: Method Studios, Santa Monica

EXECUTIVE PRODUCER (POST PRODUCTION COMPANY): Robert Owen

PRODUCER (POST PRODUCTION COMPANY): Colin Clarry

EFFECTS LEAD ARTIST: Claus Hansen

EDITORIAL COMPANY & CITY: Plus Productions, Los Angeles

EXECUTIVE PRODUCER (EDITORIAL CO): Idalia Deshon

PRODUCER (EDITORIAL CO): JP GIANNETTONI

EDITOR: Nick Lofting

ASSISTANT EDITOR: Sean Lagrange

MUSIC & COMPOSITION: Eddie Alonso

SOUND DESIGN COMPANY & CITY: Eleven, Santa Monica

PRESIDENT, CP+B EUROPE: Darin Brown

GROUP ACCOUNT DIRECTOR: Charles Faircloth

CONTENT MANAGEMENT SUPERVISOR: David Clyde

CONTENT MANAGER:

Charissa Kinney

ASSISTANT CONTENT MANAGER: Alex Kirk

SENIOR BUSINESS AFFAIRS MANAGER: Julie Balster

COGNITIVE ANTHROPOLOGIST: Benny Thomas, Gavin May

Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now!