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BBDO NY Resurrects Agent Smith for Latest GE Effort

Has it really been ten years since The Matrix: Revolutions tarnished the Wachowskis’epic saga? Time flies, but while we’d rather forget the third and final Matrix installment, we’re happy to once again see Hugo Weaving as the relentless Agent Smith, whose dapper yet menacing visage appears along with several doppelgangers in this latest effort from BBDO New York for GE called “Agent of Good.”

The spot, which was directed by David Gordon Green (Pineapple Express), debuted over the weekend and showcases GE’s industrial internet technology and how the corporate giant connecting its medical hardware to its software is benefiting hospitals–or something to that effect. Despite being a decade removed from the Matrix films, Weaving shows no signs of rust as he brings the snarl of his most iconic character to the most sterile of environments. Stick around for the final moments for your most obvious Matrix reference, minus Morpheus. Credits after the jump.


Chief Creative Officer:                                     David Lubars
Senior Creative Director:                                 Eric Cosper
Senior Creative Director:                                 Michael Aimette

CD/Copywriter:                                                Tim Roan
ACD/Copywriter:                                              Judd Counsell
Creative Supervisor/ Art Director:                  Eric Van Skyhawk

Group Executive Producer:                              Anthony Nelson
Producer:                                                         George Sholley

Director of Music and Radio Production:         Rani Vaz

Worldwide Senior Account Director:                Emma Armstrong
Account Director:                                             Ben Myers
Account Manager:                                          Cristina Fotieo
Account Executive:                                          Sam White

Production Company:                                      Chelsea (US)
Production Company:                                      The Shooting Gallery Pty Ltd (Australia)

Director:                                                         David Gordon Green
Director of Photography:                                 Steve Windon

Music House:                                                   Human

Edit House:                                                      MacKenzie Cutler
Editor:                                                              Ian MacKenzie

Visual Effects House:                                      Framestore

Telecine:                                                          Nice Shoes
Colorist:                                                          Lex Rudge

Audio Mix:                                                        Sonic Union
Mixer:                                                               Michael Marinelli

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