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BBDO Releases New Olympics Visa Spot, ‘Night Swim’

BBDO has just released a new Olympics spot for Visa featuring U.S. Olympic Freeskier Torin Yater-Wallace.

The 45 second spot, “Nightswim,” follows Torin on one of his night runs through “an ocean of snow,” where “it’s only [him] and the mountain.” Torin explains that he skis at night because the days just aren’t long enough, and he can engage his passion in private at night, without the pressures and distractions he faces during the day. The spot closes with Morgan Freeman‘s narration that Visa has been “supporting Olympic athletes for over 25 years.”

Like a lot of the Olympic advertising we’ve been seeing, “Nightswim” is pretty straightforward, allowing the athlete involved and the idea of Olympic sponsorship to speak for itself. The most unusual thing about the spot would have to be the nighttime setting, which allows for some interesting visuals, but also some moments where it’s kind of hard to tell what’s going on. Credits after the jump.

Agency:                                               BBDO New York

Client:                                                 Visa

Title:                                                    “Night Swim”

 

CCO, Worldwide:                                David Lubars

Executive Creative Director:             Toygar Bazarkaya

Creative Director:                               Lew Willig

ACD/Copywriter:                                Alessandro Fruscella

Executive Producer:                        Tom Sann

 

Senior Account Director:                    Olivia Farr

Account Supervisor:

Josh Goodman

 

Prod Company:                                  Epoch Films

Director:                                              Martin DeThurah

Director of Photography:                 Kasper Tuxen

Executive Producer:                           Melissa Culigan

Producer:                                            Jett Steiger

Production Designer:                       Elliot Hostetter

 

Edit House:                                         The Whitehouse

Editor:                                                 Adam Marshall

Assistant Editor:                                Nate Katz

Producer:                                          Melanie Klien

Executive Producer:                           Lauren Hertzberg

Music and Sound House:                  Machine Head

Exec Producer:                                 Patty Chow Dewey

Sound Design/Creative Director:    Stephen Dewey

Composer:                                          Gregory Jenkins

Additional Composer:

Kip Smedley

 

Mix Company:                                    Sonic Union

Mixer:                                                Steve Rosen

 

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