Sources familiar with the matter confirm that after four-and-a-half years at BBDO New York, Adam Reeves is heading to the West Coast and joining up with Goodby, Silverstein & Partners. No word yet on his official start date and title at GS&P, but we’ve been told by those in the know that Reeves ended his run at BBDO last week. During his time at the latter agency, Reeves worked on campaigns for HBO including the award-winning “Imagine” launch from 2009 and most recently served as senior CD/copywriter on AT&T’s “Daybreak” web series. Prior to BBDO, Reeves had a stint at BBH New York, where he worked on creative for likes of Axe (obviously) and NYC & Company.