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‘Beard-Selling’ Creative Aims to Curb the Word ‘Awesome’

And now, your ideal Friday item courtesy JD Beebe, the former Saatchi LA copywriter who over the last couple of years has helped launch dating sites for liberals and conservatives, has a side career in beard-selling, tried to help out laid-off Goodby staffers and is now on a mission to cut the word “awesome” out of the creative’s lexicon. Beebe tells us that “as many copywriters and creative directors can attest, [the word] is the bain of the English language,” adding, that “awesome” is “a lazy fall back phrase to describe anything that has an ounce of positivity.”

So, Beebe along with fellow writers  Andrew Vuilleumier and Daniel Blaser came up with 100 or so alternatives to the apparently dreadful word. Play around on the “Instead of Awesome” site if you have some time to kill as the week winds down. We’ll always fall back on “rad.”

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