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Beeching, Digitas Part Ways

We first started hearing murmurs about this towards the end of last year, but they proved to be unfounded at the time. Well, fast-forward a few months and the script has flipped as we’ve received confirmation that Digitas and longtime creative exec Mark Beeching have indeed parted ways. Here’s a brief statement from an agency spokesperson: “After a decade of service to Digitas, Mark Beeching will set course on an exciting new professional path, outside of the agency, and Publicis Groupe. We thank Mark for his signature disruptive thinking and creative leadership and wish him the very best.”

During his decade-long stint at Digitas, Beeching, who worked out of New York, moved up the ranks from global ECD to his most recent position as worldwide chief creative/strategy officer at the agency, overseeing work for clients including AmEx and AOL in the process. No word yet, though, if Digitas has immediate plans to replace him. We’ll keep you posted.

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