Some people, having already shocked and awed with their initial projects, are required to take things to the next level every time they create. Fred Abercrombie is one such man. He wrote the terrifying Darren Aronofsky-directed Meth PSAs, started a shop a few months ago and burned off half his beard by weaving psychedelic lights into it.

Now, he’s combining the delicate arts of craft brewing and beard growing for an epic upcoming book, Craft Beerds. It’s got 300 pages of beer photographs from over 175 breweries. The key is that each beer must feature some kind of facial hair on its label. The book includes “devilish beerds,” “royal beerds,” and “red beerds,” among other chapter themes.

Initially, Abercrombie and Co thought they could self-publish the book. But now it’s grown into an encyclopedic beer/beard reference source, and they need outside help. So like regular old savvy Internet users, they turned to Kickstarter. Craft Beerds needs $8,000.00 to become a reality. At “Handlebar Level,” ($35.00), donors get a hardcover copy of the book. By $70.00, charitable souls get a custom hairy beerd bottle poster, a high-quality print, and a hardcover copy of the book.

Check out the site to find out more and see beard legend Jack Passion’s red face locks blowing in the wind.