Just over a year after officially joining KBS+P as content strategy lead, my old Crain colleague Jonah Bloom has moved up the ranks, taking on the role of chief strategy officer at the New York-based MDC agency. Bloom (pictured) replaces Mick McCabe, who had spent the last two-and-a-half years as CSO at KBS+P but is moving on to a new opportunity (sources tell us that he didn’t apprise KBS+P of his next destination).

Explaining Bloom’s new role, KBS+ CEO Lori Senecal says, “”Consumers’ digital and social behaviors cannot be considered in isolation from their other behaviors. This is particularly true as mobile devices blur the lines between online and offline behavior. It’s important to recognize that and reflect it in the way we think about brands and their connections with consumers. That’s why we are integrating all of our strategic planning into one group, under Jonah’s direction.”

As Senecal mentioned, Bloom’s move up signifies a reorganization of KBS+P’s strategy offering, which will now incorporate digital, content and social as well as brand strategy.