Brut Wants You to Get Slap-Happy

We received this little gem for Brut over the weekend, which lets you, the visitor, choose a weapon and lay the smack down on an imitation Old Spice guy, Tiger Woods or a mime, then rejoice over your victory with a tune. Can’t believe an agency got paid to make this failed piece of spoof. The entire Brut team deserves to be put in time out. Seriously, I imagine the briefing went something like this:

Client: “We want something like the Old Spice stuff, but don’t have the money for it. How can we make our brand look cooler?”

Agency: “No problem, we’ve got it.”

You guys should’ve known better. You should’ve pushed back and told them that the Old Spice campaign is the greatest and shouldn’t be rivaled. You should have created a new brief–one that could have at least given Old Spice a run for their money.

Such a major FAIL. If I ever see this in anyone’s book, I will publish it and encourage people to mock you to your faces.

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.