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Bryce Harper Gets Emotional in W+K NY’s Latest ‘This is SportsCenter’ Spot

W+K New York tapped young Washington Nationals star Bryce Harper for their latest “This is SportsCenter” spot for ESPN, choosing to go an unexpected route with the outfielder.

In the 30-second spot, Harper sits in an office watching Field of Dreams with SportsCenter host Hannah Storm. During the movie’s concluding scene, both Harper and Storm get emotional. When Harper leaves to call his dad, he passes hosts John Anderson and Bram Weinstein in the hallway, who remark on Harper’s intimidating eye black — although by now viewers know better. It follows in the successful “This is SportsCenter” formula of toying with a star athlete’s perceived persona, and while it doesn’t add anything new to the approach it feels like a welcome addition, especially with the All-Star Game right around the corner. Stick around for credits after the jump.

Credits:

W+K NEW YORK

Creative Directors: Brandon Henderson, Caleb Jensen, Gary Van Dzura

Art Director: Dan Oliva, Craig Evans

Copywriter: Scott Mahoney

Producer: Blakely McKnight

Executive Producer: Temma Shoaf

Account Team: Casey Bernard, Katie Hoak, Alex Scaros

 

PRODUCTION

Production Company: O Positive

Director: Jim Jenkins

Executive Producer: Marc Grill

Line Producer: David Morabito

 

EDITORIAL

Editorial Company: Mackenzie Cutler

Editor: Dave Anderson

Assistant Editor: Mike Leuis

Post Producer: Sasha Hirschfeld

 

VFX

VFX Company: The Mill

Senior Producer: Charlotte Arnold

Production Asst.: Jaun Handal

Lead Flame Artist/Creative Director: Jamin Clutcher

2d Assist: Daniel Giraldo

 

MIX

Mix Company: Heard City

Mixer: Keith Reynaud

Producer: Gloria Pitagorsky

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