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Call Optimum, Because Michael Bolton Doesn’t Want to Talk to You

Michael Bolton also told me to tell you that, hey, you’re not the only one enraptured with the pop crooner due to his handsome face and sweet, sultry voice. Michael Bolton’s not going to just drop everything and dedicate his entire day to a phone conversation with you. Why would he? He’s rich, single, and famous. Michael Bolton has more important things to do than talk to one of his many fans about their boring lives. Just, don’t call him, okay? Seriously, back off. Consider this a fair warning.

From Mother NY comes a new campaign for Optimum, the phone, Internet and cable provider that changed their logo last year but reminded you that they weren’t in the logo business because they think you’re stupid. This time around, they’re asking you to call them. Not Michael Bolton. Get it? Because dialing the phone is hard. They think you’ve gotten stupider since your last encounter.

Another new spot from Optimum (above) reminds you that for an optimal TV viewing experience, you should move on your chair or other reclining device in front of the TV. Oh, and I would recommend calling Michael Bolton’s number even though Optimum told you not to. There’s a surprise on the other line. Credits for both spots after the jump.


Creatives: Mother NY
Strategists: Mother NY
Mothers: Mother NY
Agency Producer: Mother NY
Music/Business Affairs: Mother NY
Production Company: Station Film
Director: Harold Einstein
DP: Barry Markowitz
Executive Producers: Eric Liney
Editorial Company: Mackenzie Cutler
Editors: Erik Laroi
Animation & Post-Production
Ataboy and Schmigital
Executive Producer: Sasha Hirschfeld
Post Producer: Evan Meeker
Final Grade & Finishing: Nice Shoes
Music Production: Butter
Music Producer: Annick Mayer


Creatives: Mother NY
Strategists: Mother NY
Mothers: Mother NY
Agency Producer: Mother NY
Music/Business Affairs: Mother NY
Production Company: Acne
Director: Jesper Hiro
DP: Larkin Seiple
Executive Producers: Fran McGivern
Line Producer: Johnny Parker
Costume & Wardrobe Design: Kate De Blasio
Production Designer: Paul Dove
Hair / Make Up: Stella Tzanadaki
Editorial Company: Whitehouse Post
Editors: Al Jordan
Animation & Post-Production
Executive Producer: Lauren Hertzberg
Post Producer: Alejandra Alarcon
VFX Supervisor/Head of CG: Felix Cabrera
2D Animation Director:
Final Grade & Finishing: C03
Music Production: Pull Pull Pull
Music Producer: n/a
TV Mix: Headroom Digi
Sound Design: Fernando Ascani

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