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Condom Campaign’s Message: Babies Cost A Fortune!

Peep this point-of-sale campaign for Sir Richard’s Condom Co. via Boulder-based TDA Advertising & Design, which reminds us of the heavy costs of raising children.

Sir Richard’s is a for-profit business, co-founded this year by TDA and equity partners with “philanthropic goals” in mind. For every condom purchased in the U.S., another will be donated in a developing country, initially Haiti.  Don’t they need more important things than condoms?

Wild postings in NYC show the per-year costs of the area’s private high schools including Dalton, Trinity, Horace Mann, and Chapin, which can cost a parent as much as $35K a year. A “Tuitions” online banner, asks you to enter your college alma mater, then returns its projected tuition 19 years out, in which case you pass out. P-O-P stickers on the condom packages show the savings each box represents compared to some child necessity: $1154 saved, for example, by not having to purchase a year’s worth of diapers.

In conclusion, a simple message: Wear your raincoat if you know a storm’s a comin’.

Credits:

Creative director: Thomas Dooley
Copywriter: Jonathan Schoenberg
Designer: Austin O’Connor
Web-only digital designer: David Byrd

Copywriter Matthew Gerson

Banner ad programming: Digital Wasabi, Boulder
Web development: Voltage

Peep more assets from this campaign after the jump.

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