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Campbell Mithun Calls for Another ‘Lucky 13′

Another year, another intern-wrangling effort from Minneapolis-based operation Campbell Mithun, which is seeking a new set of “Lucky 13″ interns. Since today is Friday the 13th and all, seems appropo that the agency would roll out its roll call for a new set of agency potentials, which is determined by the set of guidelines below:

1.      January 13, 2012: Registration opens on  Eligibility: Applicants MUST be a college student with a graduation date between fall 2011 and summer 2013.

2.      February 13-25, 2012: Candidates submit application in the form of 13 tweets.  Each tweet must include boththe primary #L13 hashtag and a secondary hashtag to indicate their discipline of interest:

  • Account Management: #CMam
  • Account Planning: #CMap
  • Media: #CMcpm
  • Creative: #CMcr8
  • Technology: #CMt3ch


3.      March / early April:  finalists will be interviewed; internship offers will be made.
In conjunction with the “Lucky 13,” Campbell Mithun is soliciting 13 non-profit Greater Twin Cities United Way agency partners to compete via social-media vote to become the pro bono summer project that the interns will take on. The “13 Tweet/13 Causes” movement makes us all that more superstitious, but best of luck to those who want to give it a go.


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