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The folks at New York-based firm Breakfast, who have been called “the mythbusters of advertising” and developed the “Precious” bike to benefit Livestrong last year, are having fun with the Instagram iPhone app via a new project called Instaprint.

The Breakfast club is touting this as a “smart” location-based photo booth that will print out Instagrams for given locations or hashtags. Anyone can take a photo and tag it, then let Instaprint find it and print, with comments and all  included. Those waxing nostalgic for classic Polaroid might be happy to learn that the device uses an ink-less printing technology called Zink and the color comes from the paper itself, just like they did in old Polaroid pics.

Breakfast will start dispatching prototypes at SXSW (though the gang says Instaprint will be just as useful at bar mitzvahs) before introducing the final product on March 18. In the meantime, check out an image of Instaprint on glass after the jump and find out more about the photo booth here.

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Create a social media strategy, launch your campaign, and track the results in our Social Media Marketing Boot Camp starting February 16. The online event and workshop will feature speakers including The Onion‘s Baratunde Thurston (left), Facebook’s Morin Oluwole, and bitly’s Tim Devane. Register now.

Leo Burnett UK’s search is over as the agency’s finally found themselves an ECD and he goes by the name of  Justin Tindall, says Campaign. He’ll be replacing Jonathan Burley who blew a few minds by leaving back in April to take an ECD role at CHI & Partners.

Tindall built his reputation at DDB London, where he was the head of art and worked alongside creative partner Adam Tucker. For the past Four years,  Tindall has been at The Red Brick Road as a partner with a stake in the agency.

Tindall says in a statement, “This is one of the biggest creative jobs in the country and a chance to work on a fantastic portfolio of clients. The breadth and scale of Leo Burnett’s creative ambition is matched entirely by my own.”
It’s still a little up in the air when Tindall will start at Burnett or what will happen to his stake in The Red Brick Road.

Cutwater SF presents these new “viral” videos starring Hot Tub Time Machine‘s Rob Corddry for Ubisoft’s Assassin’s Creed: Brotherhood- the latest addition to the developer’s franchise.

The spots directed by Station Film’s Harold Einstein mark a notable departure from the usual clip-filled Assassin’s Creed promos and since competitive gamers usually bicker regardless of the what they’re playing, it was a good strategy by Cutwater to exploit that human truth. Corddry, sporting a Peter Brady wig to go along with his patented funny asshole attitude,  attempts an open dialogue with his buddies above.  The Youtube channel that was created for the promotion of Brotherhood basically serves as the hub of the campaign. You can view more clips and credits after the jump.

More: Cutwater Takes Cue from Chris Nolan in Shaun White Game Promo

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San Fran-based agency Heat, along with EA Sports, had to go about the launch of EA’s new MMA video game very carefully as to not get it confused with THQ’s UFC Undisputed.  MMA focuses on the hard knocks global training associated with Mixed Martial Arts, giving nods to Japan for judo, Brazil for jiu-jitsu, Thailand for Muay Thai and America for boxing. According to the Heat camp, intensity and training are seen as key differentiators between EA Sports’ MMA and its THQ rival.

Since UFC President Dana White owns all the big names of the sport along with pretty much everything else that has to do with MMA, the Heat creatives had to improvise and rely on something so simple as a price tag to one-up the competition.

The spot above titled “The Sherdog MMA Fighter Exchange” from Sherdog.com will provide fans with coverage and behind-the-scenes footage as EA Sports pairs up four young up-and-comers with Strikeforce’s Luke Rockhold, Jason “Mayhem” Miller, Gegard Mousasi and Ronaldo “Jacare” Souza, eventually sending all eight to train in Brazil, Japan, and the U.S. On Dec. 4. Sherdog will live-stream the young fighters’ Strikeforce undercard debut. Wieden & Kennedy, Portland, as with other Heat collaborations, handled the media duties.

Credits:

Executive creative director Steve Stone
ACD: Nei Caetano
Copywriter: James Duffy
Art director: Woody Kurupintsiri.
Director: Jason Smith
Prodco: HSI

More: “Heat, NFL Give ‘Madden to the People’“

Space150, the digital communications agency that counts clients such as American Express and International Dairy Queen, named Michael Levy as the first managing director of its New York office.

Levy is coming direct from Mediacom, where he was a senior partner responsible for notable accounts  including P&G and GlaxoSmithKline as well as category leaders Audi, Hasbro and JetBlue.

Marcus Fischer, president, space150 says in a statement,“Michael Levy is a heavy hitter in the traditional media field. His appointment, which adds senior strategic bandwidth to our New York teams, is step one in a process that’s going to see continued growth in our fashion, global finance, tourism and consumer brands business.”

More: Agencytwofifteen Appoints New Director of Brand Strategy

The shop formerly known as T.A.G. continues to build up staff as agencytwofifteen added Venables Bell & Partners alum Gabrielle Tenaglia as director of brand strategy.  At VB&P, she served as group director of brand strategy, overseeing the strategic direction of clients such as Audi and Intel.

In her new post, Tenaglia will work closely with agencytwofifteen’s  Mike Harris to manage the agency’s strategic offering across all disciplines. Harris, chief strategy officer, will focus on developing media and technology partnerships for clients. Previous to Venables, which she joined in 2005, Tenaglia spent seven years at what was then Kirshenbaum Bond + Partners, eventually rising to group account director.

More: “Tom Wright Joins agencytwofifteen“

Here’s a perfect Monday scoop for ya. How do you get the world to feel what it’s like to have autism? Take away your Facebook and Twitter for a day. Social communication is one of the biggest challenges for people with autism so on November 1, by shutting down social networks, people can have some idea of what it’s like.

Great! No Facebook for a day? What about our farms? The concept is understandable but will it be effective? It’s for sure going to get everyone talking and piss a ton of people off in the process but at the end of the day will it have served its purpose? Will people understand and appreciate what it’s all about or be hateful because they can’t tweet about the big shit they just took.

More: SapientNitro ACD Pitches 4Chan Panel at SXSW 2011

While we’re on the Canadian tip, beginning next week, 2011 editions of Scion’s xB, xD and tC models are set to arrive at 46 dealerships opening in Montreal, Toronto and Vancouver. To introduce Scion to Canadian customers, ATTIK co-founder/executive creative director Simon Needham and his colleagues, including creative director Ron Lim, have worked very closely with executives from Toyota Canada to craft a unique approach.

“Just as we did when we were gearing-up to launch Scion in the U.S., we began by performing extensive research into Canadians aged 18 to 24,” Needham explains in a statement. “We learned that these individuals share a great deal in common with the U.S. audience for Scion, in that both groups are creative, independent-thinkers who are resistant to advertising… but also that those in Canada tend to be more community-focused, and more interested in group collaborations.”

Along with Needham and Lim, ATTIK’s team on this project also includes senior writer Mike Brenner, senior art director Greg Coffin, senior broadcast producer Patty Lum, senior print producer Melanie Magatelli, account director Rachel Newell, and account manager Amanda D’Aloise.

The 60-second 3D cinema spot shown above began an eight-week run in Toronto movie theaters ahead of selected R-rated movies. It is accompanied by new print and online ads, new digital OOH boards, dealership elements, and many non-traditional elements aimed at the creative community.

More: CP+B Canada Nabs BIC Biz

Montreal-based, Star Wars-loving shop Sid Lee officially opened its second Canadian office in Toronto.

The new office will be run by existing Sid Lee staffers along with newcomers Vito Piazza who will be the new office’s managing director, Eric Alper is vice-president of strategy, Eve Remillard-Larose is taking the role of account director and Anthony Thomas is VP of client services and formerly of Extreme Group. The creative team will be led by Dave Roberts, formerly the creative director at Sid Lee Amsterdam who oversaw the Adidas fashion group accounts.

In a statement Piazza says,”Our goal is to do international work but have local relevancy. It makes a lot more sense to tell that story after we opened in Amsterdam and Paris before Toronto, versus the expected transition of Quebec to Ontario.”

via Marketing

More: “Adidas Clears Things Up About Agency Status”

Boulder Digital Works at the University of Colorado announced it has added some new faculty to lead instruction for the 60 Weeks program, This will be Digital Works’ third batch of grads since the start of the program and it looks like Boulder is looking to beef things up.

The new staff coming aboard consists of names such as Holly Counter-Beaver who will teach IXD and oversee the school’s IxDA partnership, Darden Longenecker will instruct project management, Eric Miller will teach advanced web, Robert Reich will lead BDW’s startup class and Anna Thielke will instruct creative lab 1. All the new faculty members will report to executive director David Slayden.

“As we welcome our esteemed new faculty and our third 60 Weeks class to Boulder Digital Works, we are furthering our mission to create an immersive and progressive graduate program that addresses the pressing need for digital talent and leadership in business,” stated Slayden. “Corporations, agencies, businesses and government need versatile, smart, connected, plugged-in and adaptive leaders who can move comfortably across the disciplines of technology, creative and business.”

We wish the best of luck to the new batch and look forward to writing snark about them in the future.

More: Boulder Digital Works Partners with Modernista!