TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Anomaly

Panera Names Anomaly Lead Creative Agency

panera-logo-jpgPanera Bread has named Anomaly as its new lead creative agency following a review that included two other agencies which the casual dining chain declined to identify, Adweek reports. Spending on the assignment is estimated at $90 million, according to that publication, and the review did not include media buying and spending, which will remain at Maxus.

As you may recall, Anomaly succeeds Cramer-Krasselt, who ended its relationship with the brand back in June. Cramer-Krasselt CEO Peter Krivkovich announced the agency’s resignation from the account via an internal memo, citing creative differences which he called “too much even in this crazy business.” Panera Bread Chief Marketing Officer Michael Simon responded by claiming the brand had issued a creative review, which Cramer-Krasselt opted out of.

Simon told Adweek that Anomaly’s recent work for brands including Budweiser (for whom the agency crafted World Cup and Super Bowl campaigns) and Dick’s Sporting Goods landed them on Panera list of agencies for initial consideration, and that “its strategic thinking and ability to deliver more than just advertising (content, new product ideas, etc.)…set it apart from other contenders.”

An idea the agency pitched in the review is currently being refined into a new campaign, which is expected to debut early next year. Read more

Mediabistro Course

Women in Media Management

Women in Media ManagementThrough this two-week course starting on September 15, women working in media will have the opportunity to network with other professional women and learn how to grown into management positions. By the end of this course, students will know how to plan their career trajectory and set goals for development, move to upper-level positions, and more. Register now!

Jude Law Stars in Anomaly’s Lengthy ‘The Gentleman’s Wager’ for Johnnie Walker

In the latest sign that the digital ad lengths are getting out of control, Anomaly tapped Jude Law for a six minute “short film” long ad promoting Johnnie Walker Blue Label.

When Law admires a wealthy friend’s boat, with the friend going on about the ship’s unique aspects and building circumstances, he makes a gentleman’s wager to win the seafaring vessel with a dance. Unsure why he would do this, when he can’t really dance, Law nevertheless prepares a choreographed effort to impress the friend and win the boat. It’s an entertaining enough set up, but the dance scene itself leaves a lot to be desired and drags on far too long. While not without its charm, “The Gentleman’s Wager” really could have been told in half its running time. Stay with us for credits after the jump. Read more

Anomaly Amsterdam Aims to Capture Emotion of Live Soccer for Fox Sports

Anomaly Amsterdam has a new campaign for Fox Sports which aims to capture the excitement of watching live soccer.

The 60-second spot doesn’t include a second of actual in-game footage, choosing instead to focus on the reactions of fans — from anguished to exultant — watching the game. Their facial expressions and body language give the viewer an idea of the on-field drama as an opera plays in the background. The approach leaves an impression of just how impassioned fans young and old get about the game, and it’s a welcome departure from the myriad ads that simply assemble in-game footage of popular stars.

“Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live soccer match,” said Fox Sports Marketing Director Jan Bonjer. “Their world class brand and soccer experience has helped us create an authentic and insightful campaign made by fans, for fans.”

The campaign also includes 30-second versions of the spot, as well as print, digital and radio executions. Stick around for credits after the jump. Read more

Kraft No Longer with Anomaly Toronto

kraft_mac_cheeseKraft Canada wants to make more folks north of the border eat Mac n’ Cheese. In order to achieve this goal, the company took its business from TAXI Canada to Anomaly Toronto a few months ago.

The key word in that partnership was “fun“, which served as the basis of a new, “wacky” campaign designed to “rekindle memories of a happy childhood.”

Now the brand has had a change of heart.

Read more

Anomaly Has a Moment with Dick’s Sporting Goods


Everyone loves sports ads celebrating unknown heroes, and Anomaly’s latest effort for Dick’s Sporting Goods is a suspense-filled nod to every young athlete’s moment of truth–be it courtside, trackside, or curbside.

Entitled “The Moment”, the :60 spot has all the fast cuts and chest pounding moments we’ve come to expect from the PA-based retailer (along with the requisite over-the-top orchestration). With back-to-school days on the horizon, it’s sure to strike a chord with soccer/football/basketball moms and dads in need of some fresh gear for that future superstar.

Click through for the credits…

Read more

Budweiser, Anomaly Kick Off ‘Rise As One’ World Cup Campaign

Today, Budweiser has officially launched its “Rise As One” campaign, developed by Anomaly, to promote its sponsorship of the 2014 FIFA World Cup. The basis of the campaign is a “fully integrated, global content series” centered around the the theme of honoring “the moments that unite football fans worldwide.”

Highlighting the campaign is the new spot “Believe As One,” which made its digital debut today and will air internationally as anticipation for the World Cup continues to grow.  The new spot, filmed in black and white by director Garth Davis “to truly highlight the passion and pride for the sport that unites fans around the world, irrespective of the team they support” stokes anticipation of the FIFA World Cup 2014 Brazil by showing the almost religious fervor fans across the globe bring to the game. The 60-second spot concludes with a group triumphantly raising their beers, followed by the “Rise As One” tagline.

“Football is unique in its ability to unite fans all over the globe and its unifying power is never more evident than when the world comes together during the FIFA World Cup,” Andrew Sneyd, Budweiser global VP, explains in a statement. “Through the Rise As One campaign and our new spot ‘Believe As One,’ Budweiser showcases the passion and building anticipation shared by fans and players the world over.”

In addition to the new spot, the folks at VICE (who are everywhere these days) are getting in on the action, partnering with Anomaly and Budweiser to launch “Budweiser Heroes,” which showcases “the real-life stories of individuals who have made a significant impact in their community and how their love of football transformed the lives of everyday people.” Beginning today, Budweiser is calling on fans to submit their own “Budweiser Heroes” stories. Budweiser and Vice will also be creating a series of digital shorts to serve as inspiration for the program. A few chosen winners will receive an all-expenses paid trip to the 2014 FIFA World Cup Brazil, tickets to a football match and a three-day stay at the Budweiser Hotel in Rio de Janeiro.” You can learn more about the “Rise As One” campaign at the official website, and stick around for credits after the jump. Read more

Anomaly, Decon Present Roy Choi, ‘Google Glass Explorer’

Last summer Google started distributing their Google Glass to select “Explorers” for their “If I Had Glass Campaign.” Among those who loved the product was renowned chef and food-truck pioneer Roy Choi, whose famed Kogi BBQ truck, where his Korean-Mexican tacos are a star, is a fixture in Los Angeles. Choi, whose pedigree includes stints at Le Bernardin and the Beverly Hilton, enjoys working with Google Glass because he can search for and follow along with recipes using only his voice — quite useful when your hands are covered in salsa verde, kimchi, or curry paste.

For a new spot by agency Anomaly and production company Decon, Choi decided to reinterpret Irish cooking in honor of St. Patrick’s Day. He searches for recipes and puts his own spin on the classic corned beef and cabbage, turning it into the “East Los Leprechaun Burrito,” which includes plenty of the celebrated chef’s own signature touches (yes, it has kimchi). In the process, Choi demonstrates the Glass’ capabilities, including when he’s interrupted by a phone call, and seamlessly switches from recording his recipe to the call at hand and back. The 1:50 spot is a lot of fun, and succeeds at making the Google Glass look like a product with appeal beyond neckbeard-sporting tech nerds. If watching the spot leaves you hungry for an “East Los Leprechaun Burrito,” fear not, we’ve included the recipe, along with credits, after the jump. Read more

Arnold VP Baker Splits for Anomaly

mattbakerNo word yet on what his exact title is (we’re hearing communications planner), but sources in the know confirm that Matthew Baker, who has spent nearly the lat 18 months at Arnold Worldwide’s New York branch as VP/group planning director/digital director, has split for a new gig at Anomaly. From what we’ve been told by sources on the Spy line, Baker was “the digital brain” of ArnoldNYC and according to one source, “Matt is a gentleman and a talented Planner, so it’s a huge loss for us.” No word yet on if there are plans to replace but we’ll keep you posted.

Budweiser Gets Serious with ‘A Hero’s Welcome’ from Anomaly

Budweiser decided to get serious this year with their patriotic “A Hero’s Welcome” commercial from agency Anomaly.

The 60 second spot documents the homecoming of a single soldier, welcomed (with Budweiser as a sponsor) back from Afghanistan by the entire town of Winter Park, Florida. Winter Park’s celebration included “a full ticker tape parade, complete with marching bands, antique military vehicles, the VFW motorcycle club and an appearance by the world-famous Budweiser Clydesdales.” The 24 year-old Lt. Chuck Nadd, who was just happy to be reunited with his girlfriend, Shannon Cantwell, seemed genuinely surprised and touched.

If all that’s not enough to get you emotional, there’s the 5 minute behind-the-scenes documentary which features members of the Winter Park VFW who helped make the homecoming happen. Several of the veterans talk about their own experiences returning home from war, which were decidedly less pleasant than the welcome Nadd received, and how it really means a lot to feel appreciated. They get pretty emotional, as it clearly means a lot to them to help a fellow serviceman receive the homecoming that would have meant so much to them. Stick around for the behind-the-scenes footage after the jump, if you’re not worried about a case of the onions at work. Read more

Mother, Anomaly Alums Head to TBWA\Chiat\Day NY

holmdahltbwaA little bit of staffing news for you this afternoon as TBWA\Chiat\Day NY has added to its creative department by welcoming Mother alums Erik Holmdahl and Beth Ryan, art director and copywriter, respectively, to the fold as CDs. The pair spent the last year, give or take, at Mother helping lead creative for Stella and Microsoft but spent the majority of their careers at BBH, with both working for over a half-decade at the latter agency on campaigns for the likes of Sprite, Axe and Google. Prior to BBH, Holmdahl worked at StrawberryFrog for a few years while Ryan put in the same amount of time at DDB Seattle.

The pair’s new boss and former BBH colleague, Matt Ian, who joined up with TBWA\C\D NY as creative chief from Deutsch LA this past summer, speaks highly (obviously) of the new hires, saying in a statement, “We hear the term ‘hybrid creative’ thrown around a lot, but I haven’t met too many who are genuinely ambidextrous. When I worked with them at BBH, I quickly came to realize that Beth and Erik are as strong digitally as they are with the traditional work. They think simply and inventively. They can give you an innovative idea for an app or a digital platform, and then turn around and hit a home run with a TV script.”

Along with the new CDs, Chiat NY has also brought on former Anomaly Toronto director of design Melatan Riden in a similar role as design director.

NEXT PAGE >>