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Arnold Worldwide

Hamlin Takes Over for LePlae at Arnold

pamhamlin

Wow, it’s that kind of day. Well, this is big news as we’ve received confirmation from Arnold and its parent company Havas that Pam Hamlin has been promoted to the position of global president/Arnold Worldwide, effective immediately. As a result, Hamlin replaces global CEO Robert LePlae, global CEO, who, after “a period of transition, will leave Arnold to pursue other interests.”

Regarding the appointment of 15-year agency vet Hamlin, Havas chairman Yannick Bolloré, “I’ve had the opportunity on numerous occasions to spend time with Pam and the leadership team of Arnold Worldwide. They are a passionate and talented group of leaders, and David and I are confident in their dedication to clients and their expertise in delivering creative ideas that drive business.” At this point, we’re not sure if LePlae’s departure has to do with losing Volvo (and judging from the Spy line, don’t even know if it was amicable) but we’ll take the “transition” explanation for the time being. The former global CEO spent just 15 months at Arnold after serving as North American president at both McCann and TBWA for a couple of years.

Here’s Robert LePlae’s Note to Arnold Staff Regarding Volvo

volvo1

By now, you’re probably all well-aware of Volvo’s decision to hand its global creative duties to Grey London (and global digital biz to R/GA), a move which in turn resulted in the end of a six-and-a-half year relationship between the automaker and Arnold. While the latter agency wasn’t officially commenting on Volvo’s decision yesterday, we did happen to obtain the memo that Arnold global chief exec Robert LePlae sent to staff around 2pm EST yesterday following the move. Figured it’s worth getting a little perspective from Arnold’s end. Read on.

“All,

As you might have read today, AdAge is reporting that Volvo has selected Grey as the central branding and U.S. agency of record.  The decision for Arnold not to defend the central branding assignment was made early this year given the changes in Sweden in 2012.

There had remained discussion about the U.S. business, but we were well aware that a global consolidation was a real possibility.  It’s important to note however, we have not been formally informed from Volvo of a shift in the U.S. business.

Since 2007 we’ve partnered with Volvo through a maze of change and transition.  We have great passion for what the brand represents, and can reconcile their desire to return central marketing to Sweden.  Our team has dedicated itself to this client through four global CEO’s, four U.S. CEOs, six global marketing leaders, an acquisition by Geely and no new product launches in the U.S. since 2009.

You should be very proud of your dedication and commitment to the brand through the length of our partnership.  We are leaning forward with the momentum of some wins and a very rich pipeline of new client opportunities, including automotive.  2014 is going to be a very strong year for us.

RLP”

Finlay, Arnold Part Ways

amberAfter spending the last three-and-a-half years at Arnold Worldwide, where she served as SVP/global director of communications planning out of the agency’s Boston hub, Amber Finlay has moved on to the client side to take on the director of communications planning position at Converse. Finlay joined Arnold in spring 2010 after spending three years at Naked Communications, where she worked as senior strategist/director of digital strategy for clients including J&J, Google and Citibank.

During her career, Finlay also had a brief stint as director of digital strategy at McGarryBowen and also helped launch the account planning department at Deep Focus, where she worked with clients including HBO and Converse parent company, Nike. As for Arnold, sources tell us that the agency is currently conducting a search for the right candidate to replace Finlay.

Update: Arnold just sent this statement: “Amber has taken a position at Converse. She leaves behind a robust and growing capability with excellent depth and leadership. We wish her well.”

Here’s a Quick Update on a Few Arnold Creatives

johnkearseAnd now, in more staffing news, we have received word from sources in the know that Arnold Worldwide and a couple of creative staffers have parted ways, mainly John Kearse and Rob Kottkamp, who we’ve been told are joining up with Mullen within the next couple of weeks. During his eight-year stint at Arnold, Kottkamp moved up the ranks from art director to senior AD to his most recent role as SVP/creative director, working on, among other things, under Pete Johnson on Carnival. Johnson remains executive creative director on said account. As for Kearse, the creative has spent nearly a decade at Arnold, helping lead creative on truth and Santander among other accounts. No word yet on SVP/creative director Mike Howard, but we’re hearing a change to freelance status at Arnold is in the works.

Carnival Highlights Past Guests’ Photos, Videos in Arnold’s ’24 Hours Onboard’

Carnival Cruise Lines is launching a new 25 million dollar campaign, “Moments That Matter,” with agency Arnold Worldwide. The fall campaign will extend across broadcast, radio, digital and direct mail from September through December. For the first spot in this campaign, Carnival sourced material directly from their customers through social media.

The :60 spot, “24 Hours Onboard” features content chosen from over 30,000 pictures and videos submitted by past guests on Carnival’s cruises, including one dude who publicly proposed on a Carnival Cruise (yikes). “24 Hours Onboard,” which will debut on major network primetime Monday, September 23rd, appeals to viewers’ sentimentality, and employing pictures and videos sourced directly from past customers adds a personal element that could help convince viewers to book their next vacation with Carnival. As Arnold Executive Creative Director Pete Johnson puts it, “We found those looking to book a cruise are much more likely to listen to recommendations from previous cruisers.” So filling a commercial with vacation memories from enthusiastic fans of Carnival makes a lot of sense.

This isn’t a spot that will blow anyone away with its creativity or execution, but it doesn’t have to. It appeals to the type of people who line their walls with photos from family vacations, or, in other words, Carnival’s target audience. Read more

Boston Future 4 Competition Brings Together Creatives, Startups

It’s that time of year again: the annual 4A’s Institute of Advanced Advertising Studies (IAAS) contest is here, meaning up-and-coming creatives will get a chance to put their education to work for some lucky new clients. This year, however, the client will be a startup. And for any Boston-area startup looking for some free and improved publicity, you can enter here. A committee will whittle the entries down to four finalists. The four finalists will then have to create a pitch that tells a unique story about why that startup should be selected. There will be a live event and then an after-party and then booze. And then, voila. Advertising.

The contest, like most similar competitions, gives off some whiffs of free young-people labor, but that might not be all that upsetting or unusual in the startup world. The deadline for initial entries is October 1.

Dugan, Arnold Part Ways

Basically two years to the day that he joined Arnold’s Boston office in a new position called chief commercial officer, Dave Dugan has left the agency according to those in the know. Here’s a quick statement from an agency spokesperson: “”We wish Dave great success and look forward to working with him on innovative marketing platforms for our clients. We are using this opportunity to clarify our management structure and responsibilities, and will communicate the plan shortly.”

Dugan joined Arnold after spending time at the likes of Digitas and BzzAgent, and was tasked at his most recent gig with building “out current capabilities and identify opportunities to build new lines of business.” In addition Dugan worked on Arnold services including CRM, social, mobile and new biz efforts.

From what we’re hearing on the Spy line, Dugan is taking a position at the almighty social network that is Facebook. No confirmation yet, but we’re checking in and will keep you posted. From what the Arnold camp tells us, meanwhile, his position will not be replaced.

Here’s Robert LePlae’s Memo to Staff Regarding Favat’s Move

Unfortunately, we were at the airport yesterday morning awaiting the flight back home (sans laptop, still trying to stay off grid) when multiple tips poured in about Pete Favat leaving Arnold. Where to, we didn’t know at the time, but alas, the news broke as we were somewhere above the Midwest that the 14-year Arnold vet did indeed leave the Havas-owned agency to assume the CCO post at Deutsch L.A. Wading through the Favat-related tips this morning, we came across one which is basically Arnold global CEO Robert LePlae‘s memo to staff regarding the move and the appointment of Wade Devers and Pete Johnson as lead creative partners of Boston ops. It’s nothing shocking or anything you haven’t really read in the other trades, but if you want something verbatim from the inside, read on after the jump.

“All,

I am reaching out to let you know that after many years with Arnold, Pete Favat will be leaving the agency.

With a long held ambition to live on the west coast and new opportunities for his family, Pete has accepted a position in Los Angeles.  This is a desire that Pete has harbored for many years, and one he now has an opportunity to fulfill.

There is a plan prepared plan for this evolution.  Earlier this year we elevated Wade Devers to Executive Creative Director in Boston.  Wade is a brilliant craftsman, long-time leader at Arnold, and responsible for much of the best work that comes out of the agency.

Pete Johnson will partner with Wade as Executive Creative Directors.  He joined Arnold last year as one of the leading digital creative and content talents in the country.  It was a coupe for Arnold to get him, he’s delivered on all of our expectations, and we have a high degree of confidence in his talent, and ability to lead.

Wade and Pete Johnson bring a rich combination of conceptual ability, digital creative expertise, craftsmanship and design to the roles.  The increasing demands of creative leaders in recent years require this broad collective skill set, and we’re fortunate to have it readily in place.

I share this news with mixed emotions because of our genuine fondness for Pete Favat, and the many contributions he’s made. At the same time, there’s a talent evolution going on in our business, and we’re feeling quite good about the ability of our creative choices to drive this new direction for Arnold Boston.

Please join me in wishing Pete Favat the best in his new life, congratulating Wade and Pete Johnson in their new roles, and the great energy and success that can come with new leadership.

RLP”

MRM Alum Mitchell Assumes Prez Post at ArnoldNYC

It’s been over two-and-a-half years since we last heard from Corey Mitchell, who “left” his post as EVP/managing director at MRM New York in early 2011. Well, the exec has resurfaced and has now assumed the role of president of Arnold’s New York operations, a post previously held by Lynn Power, who if you recall resigned back in June. Along with the prez post, Mitchell will sit on Arnold Worldwide’s Global Executive Committee and report directly to CEO, Robert LePlae.

ArnoldNYC’s new president spent nearly three years as EVP/MD at MRM, which he joined after working in various roles for a decade at TBWA, first in its Sydney office, then as worldwide managing director on Mars and finally as president of Chiat NY and \Tequila.

ArnoldNYC, CD Nate Guillard Brighten The Office

In past, the ArnoldNYC team has captured Instagrams while bouncing on pogo sticks (#pogogram). Now, creative director Nate Guillard has painted a cartoonish mural on the wall of the agency’s office. Both projects were documented and set to French pop music, making Arnold the coolest, chicest agency on the block. Guillard sketches his bright characters (is that a happy Meatwad?) backed by buzzy band The Blister Boyz, shouting “Be Sexy C’est Francais.”

The inspiration for Guillard’s mural is, “working together is fun,” and considering that an ice cream cone is involved, we don’t doubt it. The end of the making-of vid shows Arnold employees playing ping pong and riding a scooter, further confirming that ArnoldNYC is chill and cool.

It seems only fitting that a creative director should alter his office’s aesthetic, and Guillard has made a cute contribution. Arnold should have a new creative take on the wall every few months, and next time make the soundtrack Yelle. Check out the full-size mural after the jump.

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