Saatchi Alum Isherwood Takes the Helm at Cannes’ Young Lions Creative Academy
We’ll offer a quick breather from the post-Super Bowl deluge and let you know that former Saatchi + Saatchi worldwide creative director Bob Isherwood, who left said agency at the end of 2008, will take on the role of dean of the Cannes fest’s new Young Lions Creative Academy. The “school” will host 35 creatives age 28 and under in a week-long program during this year’s Cannes Lions event where they will play audience to presentations from creative “thinkers,” get guided access to jury rooms to learn about the judging process and have full access to the Young Lions party among other things.
In a statement regarding the Academy, Isherwood, who we haven’t heard much from since he departed from Saatchi after a 12-year stint, says, “It’s such a unique opportunity to help young upcoming stars to further develop their creativity, as well as opening them up to some of the skill sets they will need as they continue to grow. I don’t think anything quite like this Creative Academy exists in the industry today on an annual basis. At least not the special experience we have planned in our heads anyway.”
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