Well, if the first clip we posted yesterday that provided a glimpse into the judging for the ADC’s 93rd Annual Awards of Art + Craft in Advertising and Design wasn’t enough to leave our freezing souls envious, here’s round two. Once again, we head back vicariously to Costa Rica, where this year’s judging for the Advertising and Interactive categories of the awards show took place (hell, if the ANDY juries can head to Hawaii, why can’t these folks go someplace exotic?). This time around, we’re greeted by catamarans and Goodby, Silverstein & Partners ECD, Margaret Johnson, who’s heading up the Advertising jury. We’re checking our frequent flyer mileage as we speak.
Back in November, we brought you news of Laser Cat, the giant art-eating cat that projects the art he ingests from his laser eyes. Launched by Hungry Castle and Umbrella and constructed by ADC Hall of Famer and SVA teacher Kevin O’Callaghan, Laser Cat solicited submissions from agency creatives, as well as artists everywhere.
The original (unrealistic) goal was to gain one million submissions, allowing Laser Cat to project the art on the moon at this year’s ADC Annual Awards of Art + Craft in Advertising and Design at the Bass Museum in Miami Beach on April 8th. Unfortunately, the moon is out, but Laser Cat will be on hand at the ADC Awards in Miami to project 10,539 artworks onto the Bass Museum. In addition to submissions from many top agencies, Laser Cat was able to garner some pretty impressive celebrity submissions, including those from Banksy and David Lynch. For more, check out the videos above and below, or head on over to the Laser Cat site. And if you’d like to see Laser Cat in person, buy tickets for the ADC Awards in Miami Beach.
-Optimus has hired editorial vet, Mike Hackett, who has signed on for exclusive nationwide representation.
-Here are some of the changes for the Cannes Lions Palme d’Or prize:
• Production companies no longer have to have at least 10 entries in the qualifying categories - Film, Film Craft and Branded Content & Entertainment – to be eligible for the Palme d’Or.
• The Palme d’Or will now consider all shortlisted and winning entries from a Production Company. In previous years, only the best 10 entries from each production company were considered.
• Shortlisted points will now be capped at 10 points, which is in line with the existing Agency of the Year rules.
-AwesomenessTV, a multi-platform media company serving the global tween/teen audience, today announced that former SVP/digital marketing, T.J. Marchetti at Walt Disney Studios has joined the company as as its new CMO.
-Do you have the flu? Maybe SoftSoap can help via its new “Flu Tracker.” We wanted to help,” says Lisa de Caires, marketing manager at Colgate-Palmolive. “And when we found out 95 percent of people don’t wash their hands properly, we thought Softsoap was a perfect fit. Clean hands means less chance of getting flu.”
-So, Mondelez has been keeping busy recently. link
A new Addy campaign from Rochester RAF Connect folks asks, “What’s Your Spirit Animal?”
They’ve created a 2014 Spirit Animal Generator, inviting advertising professionals to answer a series of questions to summon their inner spirit animal. Once you’ve completed the quiz you can upload a photo to have your spirit animal superimposed over the image, or opt out and just get the details behind your spirit animal. It’s a bit ridiculous and silly but also kind of fun (then again, this is how the ADDYs roll), like most online quizzes of this nature. Give it a try for yourself and share your spirit animal in the comments section if you’d like.
Students at the VCU Brandcenter are back, launching a campaign promoting the AICP Show and AICP Next Awards for the 9th straight year.
The campaign takes a humorous route to displaying the lasting quality of an AICP award, showing top creatives like Gerry Graf, Co: collective partner/chief content officer Tiffany Rolfe and Droga5′s Ted Royer waxing on the perceived perks of yesteryear. While these perks may have vanished, their AICP awarded work is in the permanent exhibit at the Museum of Modern Art.
“Every generation hears about the halcyon days when perks were free-flowing – perhaps they were, or perhaps it’s all wishful thinking. But through it all, the one constant is that no one can ever take away your AICP honor and recognition,” explained Matt Miller, President and CEO of AICP.
“Ty Montague of Co:Collective, Susan Credle of Leo Burnett, and Diane Jackson of DDB Chicago (all VCU BrandCenter Board members and either current or past AICP Show Curators)” collaborated with Miller, AICP Director of Events Ileana Montalvo and AICP Chief of Staff Kristin Wilcha in selecting the campaign from among those presented by second year student teams at VCU Brandcenter. The results are pretty funny, with Graf commenting on vanishing drum kits, Rolfe wondering where the prostitutes went, and Royer lamenting the ever-shrinking office. The entry deadline for the awards is March 7. Both the AICP Show and the AICP Next Awards will take place June 10-12, during AICP week. You can check out Graf’s video above, and stick around for Royer and Rolfe’s two cents, along with credits, after the jump. Read more
Sobier discusses working with a group of parkour experts in the “Roam Free” campaign, which takes the practice out of its urban environment and into a natural setting. “Roam Free” was designed to promote Land Rover’s “Terrain Response 2″ which “seamlessly adapts to nature.” So Sobier and crew brought on some of the world’s best parkour experts to do their own stunts and exemplify Land Rover’s new feature in as exciting a way as possible. Sobier marvels at the possibilities of advertising, asking, “In what other business do you get to randomly work with a bunch of cool, free running stunt men?”
Behind The Cubes also showcases Sobier’s “Race The Sun” campaign — also for Land Rover. “Race The Sun,” an “interactive suspense film” that mixed in gaming elements. When filming “Race The Sun” Sobier and crew ran into a rather large problem, the sun, thanks to smoke from nearby forest fires, was nowhere to be seen. Instead of giving up, though, the crew kept filming, and they were rewarded with an especially awe-inspiring sunset perfectly suited for the spot.
You can check out “Behind The Cubes: Roam Free” above and stick around for “Behind The Cubes: Race The Sun” after the jump. Read more
Young Glory mines the best under 30 talent for a competition spanning 8 creative briefs over 8 months. Over the years, they’ve attracted talented creative directors such as AKQA’s Rei Inamoto, R/GA’s Nick Law and Wieden+Kennedy’s Jim Riswold as judges. This has positioned Young Glory’s organizers as the caretakers of an ever-growing database of well-tested young talent.
“We realised that we were sitting on a real goldmine of talent - talent that was tested and vetted by some of the industry’s finest. So we thought why not allow agencies to tap into that? Through our monthly participations, we’re able to identify the next generation of creative superstars before everyone else. And most importantly for agencies, before they become too expensive,” says Young Glory co-founder Rafik Belmesk.
YG Talent will offer agencies “the opportunity to hire young to mid-level art directors, copywriters and designers from the four corners of the globe, solving an ever-present issue on agencies’ agendas: hiring the talent that will keep increasingly digital and diverse creative departments brewing,” providing talent in North America, Asia, Australia, Europe and New Zealand. Check out the video above, and head on over to YG Talent for more information.
The .GIFYs launch today, the first-ever award show dedicated to the animated .GIF format.
Created by a team at CP+B LA “in order to honor GIFs as a medium, social commentary and art form,” the .GIFYs nominees were selected by “a panel of internet experts from Buzzfeed, Gawker, Tumblr, Mashable, Joystiq, The Daily Dot, Engadget and more, who have pulled from their own archives, reached out to their hundreds of thousands of twitter followers and endlessly scoured the Internet to curate the best of the best animated GIFs.”
Starting today, the .GIFYs crew has opened up voting to the public to select winners across 12 categories: Animals, Art+Design, Can’t Look Away, Cats, Film+TV, Mashup, Nature+Science, News+Politics, Reaction, Sports, WTF, and GIF of the Year. “The GIF is now 26 years old, and there are millions of them online. It’s time they received their due respect with a proper awards show,” explained .GIFYS co-founder William Sawyer at CP+B Los Angeles. “We recruited some of the top names in internet culture to curate the best, and we’re looking to the whole internet to decide the winners.”
Needless to say, many of the nominees are hilarious, and most of these categories should be hotly contested. Head on over to the .GIFYs site to make your voice heard, and don’t forget to vote for the GIF of the dude pouring Dr. Pepper all over himself behind John Kruk in the News+Politics section. Voting for the .GIFYs lasts a week, and the winners will be announced on the site later in the month. Stay tuned for credits after the jump. Read more
Last week, we brought you news of ADC’s “Behind the Cube” video for Student Thesis Gold Cube winner Dani Wolf. This week, ADC has a new “Behind the Cube” installment, featuring BBH New York executive creative director Ari Weiss.
Weiss discusses UNICEF’s “Good Shirts” campaign — which sold t-shirts depicting an item of aid, priced at the amount it cost UNICEF to donate that item — and its unexpected success. As a driving force behind the campaign, Weiss believed “Good Shirts” would be the “conversation piece” of the campaign, building buzz and getting more people to donate. Instead, the idea really took off, and the t-shirts raised around half a million dollars — including the sale of a $300,000 shirt to an anonymous San Francisco buyer. It’s an interesting look at the process behind one of the more buzzworthy Gold Cube campaigns from last year, including a look at some of the excellent t-shirt designs, and an excellent reminder that sometimes even the creatives behind a campaign can be surprised by its results.
The latest installment in the Art Directors Club “Behind the Cube” series features Dani Wolf, winner of the Student Thesis Gold Cube at the ADC 92nd Annual Awards last April for his final project at Bezalel Academy of Arts & Design in Jerusalem.
Wolf offers an intriguing look at the inspiration and process behind his Cube-winning “Disform 2012,” which, if you haven’t already seen it, is a really impressive series of signage-in-motion designed for a music festival. He explains how the inspiration for the project came from music and moving sculpture, and gives a small glimpse into his creative process. Looking back fondly on the experience, Wolk calls the process of spending three months on one thesis project “a one-time chance.” It’s a nice, brief (2:44) look at an impressive project from a young designer who should make waves in the future, but may never again have the opportunity to lavish all his attention on one pet project again. Wolf’s “Disform 2012″ project, and this “Behind the Cube” installment really speak for themselves, so please check out the video above. And feel free to chime in with your thoughts in the comments section.