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BBDO

Puppies Help Combat ‘Slacktivism’ for BBDO Colenso

Puppy spots pretty much write themselves, but this one from BBDO Colenso goes a bit further than most, explaining YouTube’s business model and following with a particularly direct call-to-action that helps viewers donate without spending any money by using views as virtual currency that won’t just vanish like Bitcoin.

The release describes it as “potentially a new way for charities around the world to raise money.”

That strategy might conflict with Facebook’s new anti-spam algorithm, but as puppy owners we’re quite  susceptible to the message.

Credits after the jump (though the real star of the spot appears on the floor at 0:47).

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Mediabistro Course

Storytelling for Media Professionals

Storytelling for Media ProfessionalsStarting April 22, this in-person workshop will teach you the specific ways to incorporate storytelling into your personal and professional life. Students will examine the role of storytelling in business and put their newfound skills into practice with a series of improvisation, writing, and presentation exercises designed to help them uncover personal stories. Register now! 

BBDO Picks More Athletes to Mock for Foot Locker

BBDO New York continues its ”Approved” or “athletes not taking themselves too seriously” series for Foot Locker with “No Rings.”

The spot follows “All Is Right” and stars Damian Lillard and a crew of veterans–including Barry Sanders, Chris Webber, Karl Malone and a guy we’re too old to recognize–whose undisputed greatness never led to a title.

We mostly appreciate Lillard’s decision to enter the YouTube comment thread, which is something we will never ever do.

Echoing a couple of the commenters: where’s Charles Barkley? Patrick Ewing? Dan Marino? If we’re going edgy, why not Barry Bonds? That one would have rattled a few cages.

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BBDO Scores More Beer

bud_light_lime_largeAnd now for some more BBDO news: the agency’s ongoing relationship with Anheuser-Busch got a bit fruitier today as its Chicago office won the Bud Light Lime account from Steve Stoute’s Translation.

This move comes less than a year after Bud Light made the same switch; Energy BBDO will run the account.

From AB’s official statement:

“…we are moving Bud Light extensions work to BBDO now to gain synergies.”

And yes, “Translation continues to be a valued creative partner and collaborator on our successful Budweiser Made in America program.”

Just not in Chicago.

There’s a New Head of BBDO Atlanta

BBDO ATL

This morning we confirmed a changing of the guard atop the BBDO Atlanta roster.

Gill Duff, who took over as President/CEO less than two years ago, has left the agency. He will be succeeded, as of next Monday, by Drew Panayiotou.

Panayiotou himself is new to the agency world; he most recently served as SVP of US marketing at Best Buy, and his career includes stints leading in-house marketing and media buying/strategy teams at several major brands including Walt Disney, Coca-Cola, Hershey and Kodak.

He starts on the 14th, and his title will also be President/CEO.

BBDO and Lowe’s Respond to Your March Madness Twitter Jokes

Ever feel like your tweets are answers to questions that no one asked? Are they trees falling in a forest so remote that no one even knows whether they existed (much less whether or not they made a sound)?

Snap out of it, dude. Accounts is listening.

BBDO tells us that the new NCAA-themed Lowe’s spot you just watched sprang, almost fully formed, from a few tweets insightful enough to compare collapsing March Madness brackets to…well, you get it.

There’s inspiration after the jump.

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Unaired BBDO AT&T Spot Leaks

In case you missed it, another DVD-bonus-features chapter in BBDO‘s “It’s Not Complicated” series for AT&T leaked this week thanks largely to music bloggers excited about the critical role played by Future’s track “You Deserve It.”

No word as to why this one landed on the proverbial cutting room floor, though we will say that the kids playing these kids are even better than Beck Bennett in his only recurring “SNL” skit.

And yes, we’ve got your credits after the jump.

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BBDO Hypes Opening Day for MLB

A month or so ago, BBDO joined up with Major League Baseball as its creative partner, and the agency has just released their opening day spot.

In case you’re confused, yes, the Dodgers and Diamondbacks did technically open the season this past weekend in Australia, but the official opening day is slated for Monday, March 31. For BBDO’s opening day commercial, they focused on the important historical moments that have occurred on opening day: Clayton Kershaw‘s home run/shutout, Bryce Harper‘s pair of opening day home runs to launch his career, Hank Aaron‘s 714th home run, and, arguably the most important moment in baseball history, when Jackie Robinson first took the field for the Brooklyn Dodgers. As a baseball nerd, I love this approach, and it’s hard to imagine any fan watching this and not getting at least a little bit excited for baseball season following the long winter.

BBDO Nabs CVS Biz

CVS-pharmacy

You’ve heard it, we’re sure, but just a week after taking on Wells Fargo, BBDO has been appointed as the creative lead on pharma chain, CVS. Here’s a statement from CVS Caremark CMO, Rob Price. “As we look ahead to exciting challenges for CVS Caremark as a leader in a quickly evolving health care marketplace, we have the opportunity to amplify our purpose of helping people on their path to better health.  BBDO is well-positioned to partner with us in this journey and bring our message to life with all stakeholders.” BBDO has won out following a new creative agency of record for its enterprise and retail businesses, “concluding a national search that began in January and included a number of outstanding agencies.”

The incumbent on the CVS account, in case you were wondering, was Arnold.

 

Sarah Silverman Dumps Coffee, Energy BBDO Dumps ‘Orbit Girl’…for Now

Energy BBDO has called on the talents of comedienne Sarah Silverman for their new campaign for Wrigley’s Orbit gum brand.

Representing Wrigley’s strategy “to restore and grow the gum category by investing in its top brands,” the new U.S. campaign aligns Orbit with a broader global campaign that has driven sales for the company in international markets. The new campaign is centered around a pair of television spots (one 30 seconds, one 15 seconds) starring Silverman. In both spots, Silverman breaks up with the cup of coffee she had that morning, much to the coffee’s dismay; continuing the anthropomorphic trend from last year, but in a decidedly less creepy vein.

In both spots, Silverman breaks the news to that nagging cup of coffee, followed by a “Break up with lingering food” voiceover and the “Eat. Drink. Chew. Orbit.” tagline. Also of note is the fact that Energy BBDO seems to have dumped “Orbit Girl” Vanessa Branch  Farris Patton (for this campaign at least), who has been a fixture of Orbit’s campaigns for the past several years, with the “For that just brushed clean feeling” line instead delivered by a male voice actor. We’re not sure what prompted the change, but without her the spots kind of feel like they’re missing something (that touch of “fabulous” I suppose). Stick around for the 15-second “Lipstick” spot after the jump. Read more

Net#work BBDO Creates Poignant Spot for Road Accident Fund in South Africa

Johannesburg-based Net#work BBDO put together the above spot for Road Accident Fund in South Africa.

The 60-second effort, “Night Shift,” tells the sad tale (based on a true story) of a woman who lost both her parents in a car accident. “Sometimes I look back and think of what might have been,” the woman says while boarding a bus. “When my parents died in a car accident, my whole world changed,” she continues. Emotionally, she tells of how she thought she lost everything, including who she always dreamed she would become. Fortunately, that was not to be the case, as you’ll learn if you’ll watch it through.

“Night Shift” shows the kind of lives changed by the Road Accident Fund, from the perspective of a real beneficiary of the program. It’s emotionally affecting, and a truly effective way for Net#work BBDO to communicate their message. Credits after the jump.

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