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Foot Locker and BBDO Share Your Favorite Sports Jokes

The “Week of Greatness” is back via Foot Locker and BBDO New York.

The campaign debuted last night and scored coverage on ye old sports blogs; this spot starring Derrick Rose and the notoriously mild-mannered Tim Duncan already has a million and a half YouTube views.

Three more spots in the series after the jump; each one plays on a different, long-standing sports joke.

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BBDO Wins American Family Insurance

BBDO added to a recent series of client wins this morning by adding American Family Insurance to its roster (BBDO’s New York office won CVS/Caremark back in March just a few days after its San Francisco wing scored Wells Fargo).

BBDO New York will be the creative agency of record for AFI, which is one of the company’s largest providers of property casualty/auto insurance (among other services).

Ogilvy won the account back in 2010, and the company did not announce a review this time around. Here’s the Ogilvy & Mather Chicago spot that aired during the Super Bowl in January:

AFI has had a good year to date; the company reported a 5 percent earnings increase right around the time its executives were (probably) deciding whether to field creative pitches. In the release, the VP of marketing writes:

“We believe BBDO NY will play a significant role in helping us to continue to change the mindset of consumers about insurance.”

…so we’re interested in seeing where the agency takes its newest client.

AMV BBDO Celebrates Historic 1914 Christmas Truce for Sainsbury’s

AMV BBDO created a holiday ad for U.K. supermarket chain Sainsbury’s, telling the story of the historic 1914 Christmas Truce between Britain and Germany during World War I.

To make sure the details were correct for the 3:20 ad, entitled “Christmas is for Sharing,” AMV BBDO and Royal British Legion worked closely with historians, basing the ad on original reports and letters describing the event. The ad opens on Christmas Eve 1914, with both sides hunkered down in their bunkers. Soon, both the Germans and British are singing “Silent Night” and one brave soldier emerges, arms waving in peace, and walks towards the war zone. Both sides meet halfway between their bunkers, engaging in friendly conversation and even a game of footie. The spot is elaborately produced and well-shot, directed by Ringan Ledwidge, looking more like a Hollywood war film than an advertisement. Its long running time is no mere gimmick either, as the spot utilizes the time to build emotion and prepare the viewer for the ultimate payoff.

Sainsbury’s unveiled the ad during Tuesday night’s airing of Coronation Street, and a chocolate bar that features heavily into the story is available for sale in their stores, with proceed going to the Royal British Legion.

“Christmas is a special time of year when people come together to share simple moments and kindnesses,” Mark Given, head of brand communications at Sainsbury’s, told Adweek. “This year, we wanted to reflect that theme of sharing in our Christmas campaign through the lens of one of the most extraordinary moments of sharing in modern history, when on Christmas Day 1914, British and German soldiers laid down their arms, and came together on neutral territory to share stories, mementos and even a game of football.”

Stick around after the jump for a behind-the-scenes look at the making of the ad and a look at the historical events that inspired it. Read more

Abbott Mead Vickers BBDO Celebrates ‘Irrepressible Spirit’ of Rugby for Guinness

Abbott Mead Vickers BBDO has launched a new campaign for Guinness celebrating the “Irrepressible Spirit” of some lesser-known rugby greats for Guinness, just in time for the sport’s end of year Autumn Internationals.

The campaign is composed of four spots celebrating Jonny Wilkinson, Shane Williams, Bill McLaren and the Munster rugby team of 1978, which debuted yesterday in the UK and Ireland. Each ad focuses on “the inspirational character and integrity that is central to the sport,” Stephen O’Kelly, marketing director, Guinness (Western Europe) at Diageo, said in a statement.

In the spot above, for example, Abbott Mead Vickers BBDO tells the inspiring story of Bill McLaren who was diagnosed with tuberculosis and told he would never play rugby again. Rather than accepting defeat, McLaren found his way back into the game as an announcer and became the “voice of rugby.” It’s an emotional approach that should appeal to diehard rugby fans and casual viewers alike, which should be a winning combination for Guinness. Read more

BBDO and Foot Locker Predict John Wall’s Entire Career

The latest spot in the BBDO series for Foot Locker is a bit more forward-looking than others: it involves Wizard Point guard John Wall’s colleagues predicting his entire career arc. Here’s “The Process”:

Fairly accurate, but he left out the “gambling problem followed by redemption” part, which leads to either the inevitable “re-dedicates life to family/charity” chapter or the “goes through painfully public rehab/tattoo spree/divorce” option. Also: didn’t Wall’s Wings and Burgers just hire TBWA?

We would definitely watch that local car dealership commercial more than once, though.

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Abbott Mead Vickers BBDO Crafts Choreographed Spot for Currys PC World

Abbott Mead Vickers BBDO has anew 60-second spot for Currys PC World featuring carefully choreographed household goods and computers.

In the charming spot, everything from refrigerators and vacuum cleaners to smart phones and computers engage in a tightly choreographed dance routine reminiscent of old-school Hollywood. Each item slowly makes its twirling exit until there is only one laptop left. “From our range of 10,000 products, we’ll help you find the one that’s just right for you,” says the voiceover, leading into the “We start with you” tagline. Set to music from The Artist, the spot evokes classic Hollywood in a fun way that shows the range of products at Currys PC World while also emphasizing their customer service. It’s all the more effective for letting the idea stand on it own, with only limited voiceover intrusion, and you can tell the agency had fun bringing this one to life.

AMV BBDO Brings Back Mr. Bean for Snickers

AMV BBDO has a new series of ads for Snickers’ ongoing “You’re Not You When You’re Hungry” campaign, resurrecting Rowan Atkinson‘s Mr. Bean character.

In the longest of the three broadcast spots, Atkinson’s character finds himself jumping over rooftops with a group of ninjas, in a parody of kung fu movies like Crouching Tiger, Hidden Dragon. Only, while his colleagues glide gracefully from rooftop to rooftop, Mr. Bean has a bit more trouble and eventually finds himself crashing through the roof to an angry group of warriors below. At this point, one of his fellow ninjas tosses him a Snickers, saying “…you can’t concentrate when you’re hungry, eat a Snickers” and he’s back to his old self.

The character is a perfect fit for the popular “You’re Not You When You’re Hungry” approach, and the spots are all pretty entertaining. In the remaining pair (featured after the jump), Atkinson’s character practices nunchucks and kata, with less than stellar results. Atkinson’s character is such a good fit — he’s certainly one of the best celebrities featured in the ongoing campaign — that you almost wonder why he hasn’t been featured before. Read more

BBDO NY Gets Right to the Point for Viagra

Both women and the word “erection” have been conspicuously absent from Viagra’s advertising — until BBDO’s most recent ad for Pfizer’s erectile dysfunction medication, that is.

A new spot features a woman with a British accent giving men an idea of what erectile dysfunction is like from the partner’s point of view. “It’s just you and your honey, the setting is perfect,” she begins, with beach scenery in the background. “You know what, plenty of guys have this issue, not just getting an erection but keeping it,” she goes on, sounding a bit like a partner reassuring a man having troubled in the bedroom. She goes on to offer Viagra as the solution (and says “erection” again), while touting it as something you only take when you need it. “If ED is stopping what you started, ask your doctor about Viagra,” she concludes, before the list of health risks is accompanied by a barrage of ridiculous phallic imagery, including flag poles, a ship’s mast off in the distance, a long pier extending into the ocean, etc.

It’s definitely a change in approach for Viagra, whose advertising previously avoided discussing erectile dysfunction directly (and explicitly the word “erection”). Perhaps the new approach is a sign that people are ready for more direct discussions about the issue, rather than the insinuations of past ads. Still, despite the new direction, the spot still comes across as somewhat awkward in tone and the phallic imagery at its conclusion seems a bit overkill. Then again, this isn’t a category that has seen any non-awkward advertising, so maybe we should just be thankful that there aren’t his and her bathtubs.

BBDO NY Teams Up with Tim & Eric, Jeff Goldblum for GE Lighting

BBDO New York has received a fair deal of attention for its recent work for GE, including an Emmy nomination for wistfully surreal “Childlike Imagination.” More recent spots like “Ideas are Scary” and “The Boy Who Beeps” followed in a similar tone, celebrating ideas and innovation in imaginative ways. So the agency’s fake infomercial for GE Lighting, directed by Tim Heidecker and Eric Wareheim (better known as Tim & Eric) and starring Jeff Goldblum, comes right out of left field.

The over two minute-long mock infomercial (mockfomercial?), entitled “Enhance Your Lighting” sees Goldblum playing “Terry Quatro, Famous Person” as he hocks the GE Link light bulb, which offers “successful guy lighting at normal guy prices.” It’s also so easy to install, you can do it while painting a portrait of yourself. It should come as no surprise that the spot is all over the place with random humor, but Goldlum plays the part perfectly and when it’s on it can be pretty funny. And while it may seem like an odd approach for the brand, especially coming off BBDO’s recent spots, it should garner some attention for the new product as the YouTube views (currently at around 115,000) inevitably pile up. Read more

BBDO Advocates Real Life Conversation for Starbucks

BBDO has a new campaign for Starbucks encouraging people to have real-life conversations.

In a series of spots we see text messages going back and forth while hearing people talk. Each time, the actual conversation communicates something that the text can’t, highlighting the importance of face-to-face conversation for communication, followed by the tagline “Sometimes the best way to connect, is to get together” and the Starbucks logo. It’s a clever way to highlight Starbucks as a meetup spot for casual conversation, although the premise begins to run a bit thin after viewing all three ads. Since people are already familiar with the products, emphasizing this aspect of the brand makes sense, and the campaign manages to do it with nothing more than voice and text (so Starbucks seems to getting a bargain here).

We’ve included “Apology,” as well as “Date” and “Kick” after the jump. Read more

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