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BBDO

Landon Donovan Forgets Everything in New BBDO Foot Locker Spot

The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.

In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.

The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.

Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…

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BBDO NY Pauses the Action for U-verse

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. Read more

BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

BBDO Reads Subtitles, Rearranges the Furniture for AT&T

A spot from BBDO‘s latest campaign for AT&T combines the 70′s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90′s metal show hosted in…a high school auditorium?

The point, of course, is that the quality of reception on many cellular networks leaves crucial calls all but indecipherable…and that subtitles aren’t just for Bergman movies that you can’t fully appreciate even after the translation.

We feel bad for the fake band in this spot, because we failed to see even one head banging.

More of the “Frank and Charlie” series plus credits after the jump.

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Matt Miller Joins BBDO SF as ECD

Matt MillerThis morning your tips proved true: former Leo Burnett Chicago VP/Creative Director Matt Miller will join BBDO San Francisco to help run the Wells Fargo account (which the agency won back in March).

Before accepting the BBDO offer, Miller spent more than five years at Leo Burnett’s Chicago office, rising from copywriter to VP on the strength of such work as the Allstate “Mayhem” campaign starring Dean Winters, aka Dennis “Beeper King” Duffy. He also worked on the Secret “Mean Stinks” campaign.

Miller’s previous ad roles include stints at Salt Lake City’s Rare Method and a year leading the Brigham Young University Ad Lab.

At BBDO’s SF office, Miller will team up with Steve Rutter to run Wells Fargo while Craig Magnan retains his creative leadership role. The release ties this move to the recent hiring of CD Kevin Thomson and others as evidence of a “resurgence” driven, in large part, by the Wells Fargo win.

Miller writes that he believes “banking is the next industry poised to do incredible work”, so we will be very interested to see what the shop produces for its newest big-name client.

SAP Business Goes to Omnicom, BBDO

SAP Logo

To confirm rumors and clarify earlier, not-quite-accurate reports, all of SAP’s business did officially move from WPP to Omnicom today after a full review.

More specifically, BBDO will now handle creative for the German software giant while PHD will handle media; Ogilvy and Mindshare previously had those accounts. An Omnicom spokesperson tells us that a list of agencies involved “at the outset” also includes RAPP, Critical Mass, FleishmanHillard, Siegel+Gale, GMR, and eg+–and that it will almost certainly evolve to include others over time.

Expect coming campaigns to stick to the “run” theme: in the release, CEO Bill McDermott writes that “Omnicom is the partner we believe gives us the strongest team and approach to scale [the 'run simple' movement] globally.”

As for the money involved, we’d call it “a lot”: back in 2012 SAP made headlines by promising to spend $450M over four years on “sustainable innovation and growth in the Middle East and North Africa (MENA) region” alone.

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump. Read more

Staffing Changes at BBDO Atlanta

BBDOATL

Today we confirmed that BBDO is in the process of enacting staffing changes in its Atlanta office. An unspecified number of employees are no longer with the agency as of this afternoon.

Specifics are very light, though we hear that hirings may follow these dismissals and that the purpose of the larger reconfiguration, which involves personnel changes across departments, is to better align the agency’s offerings with the needs of its current and future clients.

Tips mention both digital creatives and senior staffers, so this looks to be part of an office-wide strategic shift.

For context, the most visible recent move at the Atlanta office was the departure of President/CEO Gill Duff and subsequent appointment of Drew Panayiotou to replace him. The move was significant in that Panayiotou was then new to the agency game, having previously served as SVP of US marketing at Best Buy after running in-house marketing and media buying teams at  Walt Disney, Coca-Cola and others.

Updates as we receive them.

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

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