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BBDO

Energy BBDO Imagines a ‘Smaller World’ for Rosetta Stone

Energy BBDO created a new anthem ad for Rosetta Stone entitled “Create a Smaller World.”

As the title suggests, the 60-second spot imagines how much smaller the world would seem if everyone learned, “just one more language.” According to the spot, “unlikely conversations would be likely,” “strangers would be friends,” and “collaboration would be king.” While the execution stumbles at times, it’s a good idea well tied to the brand’s message. It’s not too hard to imagine someone who has been toying with the idea of picking up a language being inspired to do so by the ad. Whether that will lead them to shell out the considerable cost for Rosetta Stone, however, is another matter, with the company banking on hooking people with a free three day trial offer. Credits after the jump. Read more

BBDO NY Asks ‘What Would Happen’ for GE

BBDO New York and production company MJZ have followed up their “Childlike Imagination” Winter Olympics ad with another spot for GE extolling innovation, which began airing yesterday.

This time around they highlight GE’s focus on technological advancement with a 30-second ad shot in Johannesburg and KwaZulu-Natal, South Africa. The spot attempts to answer “What Would Happen” if “energy could come from anywhere,” or if “power could go anywhere,” eventually arriving at the answer “anything.” It’s an intriguing follow-up to the successful approach of “Childlike Imagination,” with excellent pacing and eye-catching, imaginative imagery. Hopefully, BBDO New York stays with this direction going forward. Stick around for credits after the jump. Read more

Staffing Changes at BBDO Atlanta

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Today we confirmed that BBDO is in the process of enacting staffing changes in its Atlanta office. An unspecified number of employees are no longer with the agency as of this afternoon.

Specifics are very light, though we hear that hirings may follow these dismissals and that the purpose of the larger reconfiguration, which involves personnel changes across departments, is to better align the agency’s offerings with the needs of its current and future clients.

Tips mention both digital creatives and senior staffers, so this looks to be part of an office-wide strategic shift.

For context, the most visible recent move at the Atlanta office was the departure of President/CEO Gill Duff and subsequent appointment of Drew Panayiotou to replace him. The move was significant in that Panayiotou was then new to the agency game, having previously served as SVP of US marketing at Best Buy after running in-house marketing and media buying teams at  Walt Disney, Coca-Cola and others.

Updates as we receive them.

BBDO NY Celebrates Fourth of July for Guinness

BBDO New York solemnly pays tribute to servicemen in their Fourth of July spot for Guinness, entitled “Empty Chair.”

The spot, the latest U.S. installment of the brand’s “Made of More” campaign, was created in collaboration with Biscuit Filmworks and director Noam Murro. Its patriotism-stoking approach is nothing new to beer advertising, as Anomaly’s “A Hero’s Welcome” Super Bowl spot for Budweiser this year (to cite just one example) also celebrated American veterans in a somewhat cheesy fashion. How you view the ad will depend largely on your opinion of such an approach (as either a welcome homage or emotional manipulation) but the 90-second “Empty Chair” is certainly well-crafted. It opens on a bartender pouring a Guinness and leaving it at an empty table, an act she repeats many times over the course of the ad, at one point even stopping someone from taking a chair from the table. A delayed reveal at the spot’s conclusion puts everything into perspective, followed by Guinness’ “Made of More” tagline, which syncs well with the ad’s message.

It’s worth noting that between this solemn spot from Guinness and the opposite approach taken by Newcastle, the most memorable ads of the Independence Day season came from non-American brewers. Stick around for credits after the jump. Read more

Kevin Thomson Joins BBDO San Francisco as Creative Director

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Today we learned that veteran creative Kevin Thomson has left his position at The Martin Agency in Richmond, Virginia for a job as Creative Director at BBDO San Francisco.

BBDO’s newest CD has more than a decade of industry work under his belt: he joined Martin in 2011 to write copy for clients like Discover, Exxon, Walmart and GEICO (2013 “Portraits Gallery” spot here). Prior to the Martin gig, he spent just over a year with JWT and more than seven years with Seattle-based WPP shop Cole & Weber.

Thomson officially begins at BBDO SF on July 21st, reporting directly to EVP/ECD Craig Mangan; he will work on various brands including Gallo Wines and Sutter Health.

Bud Light Could Turn Your Town into ‘Whatever, USA’

We last encountered the #UpForWhatever tag in Bud Light’s spoof of the viral Mullen “World’s Toughest Job” ad (SPOILER: it was being a mom). That work came from Boston shop Relevant 24, but the newest sort-of-related spot comes to our inbox via BBDO’s Chicago and New York offices.

Here’s “Surprise Guest”:

You may notice that the spot is something of a tease: it’s only the latest in a series…

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Ex-CP+B ECD Roper Heads to EnergyBBDO (Updated)

TimRoper1After spending the last two years as a writer/director at production company Partizan, Tim Roper has returned to the agency world, joining up with EnergyBBDO in “a senior creative capacity” according to sources familiar with the matter.

Roper, who we’ve been told arrived at the Chicago-based agency last month, spent the majority of his ad career at Crispin Porter + Bogusky–15 years in all–moving from Miami to the L.A. office over a decade ago and eventually settling in its Boulder HQ before leaving for Partizan in 2012. No word yet on his exact title at EnergyBBDO (we’re hearing ECD), but during his lengthy stay at CP+B, Roper worked on campaigns including the Burger King “Simpsonize Me” effort, the Will Arnett-starring Hulu spots and Sprite “Sublymonal.” During his career, Roper also worked early on as a copywriter/CD at Mullen.

Update: We received the following tip, clarifying Roper’s role at EngergyBBDO: “Tim Roper is a still a Director and committed to that role industry-wide. He is one of those rare talents who can do both. Currently he is assisting Energy BBDO and CCO Mark Taylor in an ECD capacity on several pieces of business. Duration, yet to be [determined].”

 

Working Not Working Lists Most Desirable Full-Time Gigs

wnwlogoanimated1Freelance network Working Not Working has unveiled a list of the top 46 companies its freelancers “would kill to work” for full-time, and the list includes several advertising agencies. Among the agencies Working Not Working freelancers would most like to work for are: 360i, 72andSunny, Barton F. Graf 9000, BBDO, BBH, Droga 5, Goodby Silverstein & Partners, Mother, Periera & O’Dell, Venables Bell & Partners, and Wieden+Kennedy. The list also included a wealth of design and production companies, as well as Google, HBO, Cartoon Network, Tesla, and NASA (for some reason). Stick around for the full list after the jump. Read more

BBDO Berlin Bows ‘World’s First Turntable Test Drive’

Yet another German BBDO office is at it this week as the agency’s Berlin branch has unveiled the above case study clip to show off  the smart DJ, which is being billed as “the world’s first turntable test drive” for the smart electric car.  Sure, it’s not built for the open road for obvious reasons, but the somewhat nifty game experience (which made its debut on German game show, Schlag den Raab–or, you know, Beat the Raab) essentially tests a driver’s DJ skills. How? Well, by having participants reach a certain speed in their smart cars in order to find out what’s providing their driving soundtrack. If we had to go through all this to hear “Macarena,” though, we’d rather just gun it to get a more sped-up version for shits and giggles. Anyways, while we await a better playlist, we’re wondering how one can procure one of those sweet turntable tracks. Credits after the jump.

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BBDO Dusseldorf Invites ET’s to Swiss Biosphere

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Yes, folks, you read that correctly. In one of the more peculiar, yet intriguing campaigns we’ve received as of late, BBDO Dusseldorf has been sending out an invite  over a 24-hour span (with the help of one of Europe’s biggest radio telescopes) to, yep, extra-terrestrials, asking them to come visit Entlebuch, which is Switerzland’s first official UNESCO biosphere reserve. UNESCO, in case you didn’t know, is an agency of the UN that stands for United Nations Educational, Scientific and Cultural Organization and is intent on building of peace, the eradication of poverty and sustainable development (current focuses include Africa and gender equality).

Anyhow, the Entlebuch valley itself aims to maintain a sustainable way of living for anywhere from 50 to 500,000 years, so they’re giving our friends from outer space a fairly wide  time span to work with  should they choose to make the trek to Swiss country. And what better way to reach any and all ETs that may be lurking out there than with a little yodeling, alphorn music as well as regional smells and sounds. If that doesn’t win the beings from outer space over, we don’t know what will. Good luck, gang, and make sure to let Mulder know if  and when you succeed. Credits after the jump.

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