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BBDO

BBDO Wants to Get You in the Kitchen for Uncle Ben’s

Abbott Mead Vickers BBDO has a new UK campaign for Uncle Ben’s, called “Ben’s Beginners,” based on the insight that one in four parents never cook with their children.

In a two minute spot — entitled “Where’s The Kitchen” — a supposed real estate agent shows families a house without a kitchen. Invariably, the families notice and complain, to which he replies that people aren’t really cooking anymore and kitchen-less houses are the wave of the future. It’s a bit of an odd way to illustrate how people are cooking less, but lets the brand avoid seeming overly preachy. Abbott Mead Vickers BBDO probably could have made the point in less time however, as the two-minute format really stretches the premise thin.

Another part of the campaign will see Uncle Ben’s launching a YouTube cooking channel. Designed to encourage parents to cook with their children, the show is hosted by DJ BBQ shows kids how to cook simple meals using Uncle Ben’s products. It’s a nice extension of the campaign, and could foster some real brand loyalty in kids who learn to cook with the program. Additional videos will feature actress and celebrity chef Lisa Faulkner teaching basic cooking skills. Read more

BBDO Makes Short Shorts for Mountain Dew

In the latest BBDO-helmed project for client Mountain Dew, the agency has created something even our own sharpest critics must call unique: an animated/live-action mini-series.

Make that a “mini mini-series” — it amounts to two minutes of material in the form of eight different shorts starring the Dew’s as-yet-unnamed “superhero” mascot.

The series focuses less on the client’s product than on the aforementioned cartoon doing cartoonish things:

While the spots debuted on Sunday night’s Video Music Awards, they received a healthy promo push targeting the brand’s Twitter followers and its nearly 9 million Facebook fans (along with their friends).

Most of the spots focus on unconventional methods of transportation…

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Uber and Lay’s Want to Help You Plan a Picnic

Hot property of the moment Uber has found some odd business partners in recent months: GM and Toyota, Concur, same sex marriage supporters and even, yes, the Republican Party.

We didn’t really imagine unlicensed taxi apps and potato chips as natural partners, but what do we know?

This spot, created by BBDO Energy for Frito Lay, launched today.

The most interesting part of the campaign, though, is Uber’s role.

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BBDO Loves the 90s for Twix

On the EOD Throwback Thursday tip, BBDO launched a new campaign for client Twix today, drawing on those parts of the 90s that so many of us are trying to forget. Taglines:

“Your favorite bars, bite-sized”

“Why didn’t we think of these years ago?”

Now, remember when your phone and your Internet connection were inseparable…and not in a good way?

After the jump: how much canned food did you have stored in your basement on December 31st, 1999?

Be honest…

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Landon Donovan Forgets Everything in New BBDO Foot Locker Spot

The hits keep coming for BBDO New York and Foot Locker. Yesterday saw the release of the agency’s second spot in the “Short Memory” series, which launched last week by partnering James Harden with old-school NBA names Scottie Pippen and Charles “I’m Not a Role Model” Barkley.

In the newest episode, which first appeared on sports blogs yesterday and already has nearly two million views, Harden moves beyond the basketball comfort zone by chatting with down-on-his-luck soccer star Landon Donovan.

The spot doubles the humor: Donovan conveniently “forgets” both the fact that he’s been cut and that Clint Dempsey is now the team’s captain.

Yahoo Sports, of all places, also notes that this isn’t the first time Donovan has capitalized on his own bad luck by playing the joker…

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BBDO NY Pauses the Action for U-verse

There are an abundance (some might say an overabundance) of ads for television related products and services showing the viewer immersed in the onscreen action as a means of highlighting features, so BBDO New York’s latest spots for U-verse certainly don’t score many points for originality. Yet BBDO’s latest contributions in the category for AT&T’s U-verse get the formula right in a way not many do, thanks to deft editing and good transitions from the onscreen action to “real life.”

In “Police Drama” for example, a man is thrust into the action at a police station as a sergeant berates his officers to get leads on a case. He interrupts the sergeant, telling him, “We’ve got to move.” “That’s mu point,” the sergeant shoots back. “No, we’ve got to move to the den, my wife’s got book club in here,” he replies. He then marches through his wife’s book club crowed over to the den to finish the show. “Space Capsule” takes a similar approach with a sci-fi show on a train. It’s not anything viewers haven’t seen before, but the transitions make for a better execution than is typical for the approach. Now maybe it’s time to move on to a new idea?

“Space Capsule” and credits after the jump. Read more

BBDO NY Taps NBA Greats for Foot Locker

BBDO New York taps Houston Rockets star James Harden and retired NBA greats Charles Barkley and Scottie Pippen for a funny new spot entitled “Short Memory,” which promises to be the first in a series.

When Harden asks Barkley for advice on starting the new season fresh, Barkley explains that all the greats have short memories. Harden asks if that means Barkley forgot about it if he had a bad game, to which Barkley replies that he never had a bad game. Harden persists with a series of questions, until Barkley cuts him off, seeing that he doesn’t get it, and turns to Scottie Pippen for help. Pippen perfectly encapsulates Barkley’s point, declaring himself the greatest Chicago Bull ever — which would be true with a parenthetical “(available for selection in NBA Jam).”

It’s a clever spot, making good use of Barkley’s comedic potential, even if Harden comes across a bit stiff in comparison. Pippen’s tongue-in-cheek boast alone gives “Short Memory” viral potential, which the spot already seems to be fulfilling. It has racked up almost 600,000 views since being posted yesterday. Stick around for credits after the jump. Read more

BBDO Reads Subtitles, Rearranges the Furniture for AT&T

A spot from BBDO‘s latest campaign for AT&T combines the 70′s sitcoms that our more mature readers all loved with what looks and sounds a lot like a 90′s metal show hosted in…a high school auditorium?

The point, of course, is that the quality of reception on many cellular networks leaves crucial calls all but indecipherable…and that subtitles aren’t just for Bergman movies that you can’t fully appreciate even after the translation.

We feel bad for the fake band in this spot, because we failed to see even one head banging.

More of the “Frank and Charlie” series plus credits after the jump.

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Matt Miller Joins BBDO SF as ECD

Matt MillerThis morning your tips proved true: former Leo Burnett Chicago VP/Creative Director Matt Miller will join BBDO San Francisco to help run the Wells Fargo account (which the agency won back in March).

Before accepting the BBDO offer, Miller spent more than five years at Leo Burnett’s Chicago office, rising from copywriter to VP on the strength of such work as the Allstate “Mayhem” campaign starring Dean Winters, aka Dennis “Beeper King” Duffy. He also worked on the Secret “Mean Stinks” campaign.

Miller’s previous ad roles include stints at Salt Lake City’s Rare Method and a year leading the Brigham Young University Ad Lab.

At BBDO’s SF office, Miller will team up with Steve Rutter to run Wells Fargo while Craig Magnan retains his creative leadership role. The release ties this move to the recent hiring of CD Kevin Thomson and others as evidence of a “resurgence” driven, in large part, by the Wells Fargo win.

Miller writes that he believes “banking is the next industry poised to do incredible work”, so we will be very interested to see what the shop produces for its newest big-name client.

SAP Business Goes to Omnicom, BBDO

SAP Logo

To confirm rumors and clarify earlier, not-quite-accurate reports, all of SAP’s business did officially move from WPP to Omnicom today after a full review.

More specifically, BBDO will now handle creative for the German software giant while PHD will handle media; Ogilvy and Mindshare previously had those accounts. An Omnicom spokesperson tells us that a list of agencies involved “at the outset” also includes RAPP, Critical Mass, FleishmanHillard, Siegel+Gale, GMR, and eg+–and that it will almost certainly evolve to include others over time.

Expect coming campaigns to stick to the “run” theme: in the release, CEO Bill McDermott writes that “Omnicom is the partner we believe gives us the strongest team and approach to scale [the 'run simple' movement] globally.”

As for the money involved, we’d call it “a lot”: back in 2012 SAP made headlines by promising to spend $450M over four years on “sustainable innovation and growth in the Middle East and North Africa (MENA) region” alone.

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