Big Spaceship

Like clockwork, just over a year after rolling out its “social design experience” called Corpsify, Brooklyn’s Big Spaceship has exhumed the beast, which this time now stalks the virtual world in HMTL 5 form. Yeah, yeah, before you yell at us about consecutive days of said agency’s coverage, our horror movie bias prevails when you launch a project called “Corpsify.”

Anyhow, the basic premise remains the same: three different “Corpsifiers” will create a digital portrait in sequence without knowing what the previous person came up with. It takes three to tango in this little game from Big Spaceship, and approved work will be featured in the Corpsify gallery. Have at it, digital doodlers.

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It appears that Mark Pollard will continue to call New York home for the time being as the Aussie native has moved from Saatchi & Saatchi to Brooklyn’s Big Spaceship. Pollard spent just nine months at Saatchi NY, though he did carry the fancy title of VP, director of planning innovation. Now at the Spaceship, he has assumed the role of VP of brand strategy.

Most interestingly to music lovers and former mag publishers like yours truly, Pollard was the CEO of hip-hop pub Stealth for 14 years, a role he maintained while working on the strategy side at the likes of McCann Sydney and Leo Burnett during his career. Pollard assumes his new post at Big Spaceship effective immediately and will call the shop’s COO Alasdair Lloyd-Jones his new boss.

Just a week after welcoming Cutwater alum Alasdair Lloyd-Jones as its first-ever COO, Brooklyn’s own Big Spaceship is turning its focus to production as the DUMBO digital shop has brought former AKQA project manager and Droga5 digital producer Mike Kenny aboard. Kenny, who is joining the Spaceship as producer after spending five years on and off at AKQA will report to the agency’s EP, Rob Watts.

Kenny’s hiring represents just one of a few production moves at Big Spaceship as existing staffers Sabah Kosoy and Nooka Jones have been promoted to senior producer and producer, respectively. Ahmed has spent four years at BS and worked at Renegade Marketing prior to that. Jones, who will also be involved with awards and PR submissions, joined Spaceship after spending some time at SCVNGR in Boston.

 

As you can see above, Alasdair Lloyd-Jones, who’s spent time as co-president/chief strategy officer at the now-resurrected Cutwater, is apparently heading to Brooklyn and joining Mr. Lebowitz & company at Big Spaceship as partner/COO (the DUMBO shop’s first-ever COO at that). During his career, Lloyd-Jones has held planning/strategy roles at the likes of Ogilvy and Deutsch. That is all, for now.

 

 

A quick Google search just got a little more interesting thanks to a new project from Google Creative Lab and Brooklyn digital shop, Big Spaceship. Entitled “What Do You Love?,” the contextual online effort lets you type in a keyword then watch as search results pop up from 21 Google products including forums, maps, blog searches, etc. Says Big Spaceship founder/CEO Michael Lebowitz in a statement, “What Do You Love? is part of an ongoing relationship related to innovation and communication that brings more value and meaning to a product many of us use daily.” Typing “hamburgers” was recommended but we just went and indulged our own vanity by entering “agencyspy.” Give it a go with yours.

Brooklyn digital shop Big Spaceship has unveiled a side project of sorts dubbed “Corpsify,” which sounds like a potential opening act for Slayer but in actuality is a collaborative digital art project born out of some summer Friday brainstorming.

Inspired by the “exquisite corpse” method, Corpsify’s basic premise is this: three people collectively whip up a digital drawing–this being a corpse that’s divided into three sections–without having a clue as to what the other artist has come up with. The drawing tools are laid out for you and you can upload your masterwork to the Corpsify gallery when finished. Who knows, maybe it’ll even see public display some day but we recommend holding on to your day jobs just in case.

So, we don’t know who the guy calling up Big Spaceship CEO Michael Lebowitz is, or what exactly he wants other than to give a motivational drunken-sounding speech. But, Lebowitz found the call so endearingly odd that he felt inclined to post it on his blog in its entirety. The prank caller certainly knows Lebowitz, as he describes Big Spaceship’s job as “taking money from the young people. You get it from them, and then you give it to the corporations.”

A similar prank phone call was also sent to Firstborn, with the caller praising the company’s name before he begins to tear apart CP+B. “It’s better than Crispin Porter and Bogusky,” the mystery man says. “I guess names don’t really matter in advertising, because that name sucks dick.”

Ouch. Listen to both calls here.

Lucasfilm Ltd, clearly one of the world’s leading film and entertainment companies, has selected Big Spaceship as DAOR for a multi-component digital initiative for Lucas Online across the web, social media and mobile. We have it on good authority that Ivan Askwith, director of strategy at the DUMBO-based shop, has quite the affinity for all things sci-fi, so let’s hope they don’t fuck up this amazing opportunity (although we doubt they will).

We’re actually pretty friggin’ psyched about this win, as Big Spaceship is known for creating some intensely visual and highly sensory digital experiences both on and offline (“HBO Voyeur  Project” is still a fave). Let’s hope that however shiteous Star Wars in 3D is, that B.S. blows our minds even more with this collaboration. May the force be with them.