PRNewser FishbowlNY FishbowlDC GalleyCat TVNewser TVSpy LostRemote SocialTimes


Gideon Amichay Has a New Book Based on His TEDx Talk

No, No, No, No, No, Yes

Back in January, we shared Gideon Amichay‘s TEDx talk entitled “No, No, No, No, No, Yes” (see it again if you wish after the jump). Now, Adichay has an upcoming book based on the talk, with same title in tow.

Amichay’s book begins by talking about the new pair of Adidas sneakers his father refused him as a child, buying instead a cheaper, no-name brand. He identifies this moment as the beginning of his “endless will to move up and work hard.” He goes on to document the many rejection letters he received from the The New Yorker as a young aspiring cartoonist. For a period, Amichay would submit to The New Yorker every Wednesday, and receive a rejection letter every Friday. Gradually, the notes on the rejection letter became more positive, urging him to “Keep trying.” Eventually the cartoon editor kept one of Amichay’s sketches. Although it was later returned, the editor later held two sketches. One day, The New Yorker finally decided to buy one of Amichay’s sketches.

Amichay’s book is really about the importance of hearing “no,” something often forgotten in the era of instant gratification. “No” doesn’t have to be spirit-breaking, “No usually comes with a comma,” Amichay says. He makes a point of distinguishing between the automatic “no” that comes from fear of the unknown, the skeptics, those who would like to play it safe, and the constructive “no” that makes you reconsider an idea or take a new direction. He urges his readers to develop their personal relationship with the word. Amichay explores all the times you’ll hear “no” in advertising: from creative collaborators, from bosses, from clients. Behind the “no” schtick is a great look at Amichay’s career in advertising and some of the interesting campaigns he’s been involved with, from the beginning of his career at Grey Tel Aviv up until his 2010 resignation after spending nearly two decades as CCO/joint managing partner of Shalmor Avnon Amichay Y&R.

Not surprisingly, the conversational writing is accompanied by some of Amichay’s drawings. These drawings are perhaps the highlight of the book, as while Amichay’s easygoing, conversational writing style is commendable, sketching is his true talent. The book is a pleasant, easy read, and you could do a lot worse if looking for an inspirational text, especially one dealing with advertising. No, No, No, No, No, Yes will be released on Jan. 15, 2014 in hardcover format.

Read more

Mediabistro Course

Copywriting: Creative Ad Writing

Copywriting: Creative Ad WritingWork with a freelance copywriter to build your advertising portfolio and land more copywriting jobs! Starting January 12, Kim Taylor will teach you how to make a complete ad using graphics and photos, write strong headlines and body copy for various advertising media, work from a creative brief, and jumpstart your ad portfolio. Register now!

AdLand: Former Y&R ECD James Othmer’s Take on Industry Absurdity

Here’s a commercial for a book, something we thought was relegated to sexy half-shirted lady novels with Fabio on the cover. Leave it to an ad man to use a spot on the YouTubes for pimping purposes. Who? James Othmer, which you knew from the headline. We’re slow readers, but let us know what you think of the ad, mmk?

More:Donny Deutsch Is On Schedule With His New Book