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Grey NY Gets Creepy with Rob Lowe for DirecTV

Grey New York has a new campaign for DirecTV, utilizing the services of Rob Lowe.

Lowe plays himself and “Creepy Rob Lowe” in the 30-second spot “Creepy.” Regular Lowe has DirecTV, while “Creepy Rob Lowe” has cable, which causes him to do creepy things like watch people swim at the rec center when his cable is out. While it’s a bit of a logical stretch, the character (complete with creepy facial hair) is kind of funny and a welcome change for the brand.

“Less Attractive” features a similarly-minded character, the schlubby, balding “Less Attractive Rob Lowe.” While not as funny as “Creepy” and even more nonsensical, it’s still entertaining to see Rob Lowe dressed up as a balding, paunchy version of himself. The format for the ads leaves itself open to plenty of possibilities with other celebrities in the future, so this could be a long-running campaign if it catches on. Read more

Mediabistro Course

Here Are All the Black People

Here Are All the Black PeopleOn September 24, land your dream job in advertising and design at the premier multicultural career fair taking place at the Metropolitan Pavilion in NYC. Workshop your portfolio, attend mentoring sessions, learn from industry leaders, network with your peers, and most importantly, launch your career. Register now!

DDB &Tribal Introduces KLM’s Lost & Found Team Mascot

DDB & Tribal Worldwide, Amsterdam introduces KLM’s Lost & Found Team with a new video highlighting the team’s adorable canine mascot.

Since KLM receives 40,000 questions via social media every week, and many of them relate to missing items, the company decided to set up a dedicated Lost & Found team. The team “uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.” DDB & Tribal decided they were missing something, however: a search dog.

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” said Alex Herwig and Jeroen Thissen, creatives at DDB & Tribal Worldwide. “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

In the video, the search dog can be seen reuniting passengers with missing items, training and getting friendly with KLM staff. It’s worth a quick 90 seconds for a look at KLM’s mascot in action, but if you want to skip the introduction and get straight to the canine cuteness, skip to around the 30-second mark or so. Read more

W+K NY Utilizes Voice of Donald Sutherland in ‘No Bag Left Behind’ for Delta

W+K New York enlisted the voice acting services of Donald Sutherland in their latest effort for Delta Airline’s “Keep Climbing” campaign.

Cleverly titled “No Bag Left Behind,” the spot derives from the insight that Delta flies more people than any other airline. Positioning this insight in an emotional context, the 60-second broadcast spot breaks from the more rational, documentary-style tone “Keep Climbing” has taken in the past, also employing the use of color for the first time in the campaign.

Directed by Noam Murro, the ad follows the bear-shaped bag of a small girl as it is cared for by Delta employees ensuring its safe delivery. Sutherland’s voice provides the perfect calm cadence to narrate the spot, concluding with the line, “…but when you’ve got an entire company who knows that the fewest cancellations and the most on-time flights are nothing if we can’t get your things there too, it’s no wonder more people choose Delta than any other airline,” delivered as the very relieved girl picks up her bag. The spot, which launched yesterday, will run until the end of November. Read more

john st. Asks Questions for President’s Choice

john st. has a new campaign for President’s Choice, Canada’s number one consumer packaged goods brand, celebrating curiosity.

Who decided to try to eat pineapple? Who first braved a beehive to get honey? How did people figure out which mushrooms were edible? Who figured out popcorn? These are some of the questions posed by the campaign’s 60-second broadcast spot, “Crave More,” which concludes with the line, “If you don’t search for more, you’ll never find it.”

“It’s the questioning of the status quo that leads to the discoveries of foods and different ways of sourcing foods that is really the DNA of President’s Choice,” explains Angus Tucker, partner and creative director of John St. “That’s what we were trying to capture, that passion for finding the new and the next.”

The campaign also includes a 30-second broadcast spots, in-store marketing, social media elements and an overhauled website.

Momentum Worldwide, Budweiser Remind You That ‘Friends Are Waiting’

Momentum Wordlwide revealed one of the cuter safe drinking PSAs you’re likely to see for Budweiser last Friday, timed to coincide with Global Be(er) Responsible Day.

The ad continues Budweiser’s affiliation with cute dogs (as seen in Anomaly’s “Puppy Love” Super Bowl spot). In “Friends Are Waiting” we are introduced to a man and his companion, a yellow lab, through a montage of the dog growing from a puppy to an adult. We then see the man leave with a group of friends, six pack of Budweiser in hand, telling the dog he’ll see him later. The lab waits patiently all night, accompanied by the text, “For some the wait never ended. But we can change that.” Then the man returns home to a very excited dog, explaining that he spent the night at a friend’s house, followed by the message, “Make a plan to make it home. Your friends are counting on you.”

It’s a pretty adorable approach to the overly familiar safe-drinking PSA, and sure to have dog owners of all stripes teary-eyed. By taking a different angle on the subject, and appealing to people’s natural love of their pets, it just may be memorable to make an impression and get dog owners to make safer drinking choices. Momentum is supporting the spot with the #friendsarewaiting hashtag, in an effort to help spread the message.

twofifteenmccann Unveils Trailer for ‘The Un-Filmable Game’

Instead of making a live action trailer for Insomniac Games’ Sunset Drive for Xbox, twofifteenmccann created a fictional behind-the-scenes take on an attempt to film a trailer for “The Un-Filmable Game.”

The “Rules are Meant to be Exploded” marketing campaign for the title began all the way back in June, including a giant, interactive balloon of character Fizzie at E3. Fizzie is around for this effort, repeating a profanity-laced line at the end of the spot (visitors are asked to enter their date of birth before viewing). The ad promotes the game as too intense for a live action trailer (which has become something of the default for big game releases) as it parodies an attempt to make one for the game in which everything goes wrong, off-screen. It’s kind of a clever approach, and even finds a unique way to incorporate gameplay footage, but, unfortunately, it’s just too long for its own good, with the full-length online version clocking in at almost four and a half minutes. A 2:30 version will air tomorrow on Adult Swim’s Robot Chicken, and the integrated campaign will continue through the game’s October 28th release and beyond. Read more

SapientNitro Launches ‘Move You’ for Lycra

SapientNitro has launched a new brand campaign for Lycra, its first since becoming AOR for the brand.

The global campaign, entitled “Move You,” kicked off with a broadcast spot — which has 60, 30, and 15-second variations — that broke last night in Brazil. Loosely inspired by Victorian-era photographic pioneer Eadweard Muybridge, and directed by Philippe André, the spot shows a woman in different environments encompassing a typical day. She bursts into sudden dance-like movement, with a time-lapse effect creating a trail showing the freedom of movement made possible by Lycra products. It makes for a visually compelling ad which fits with the brand’s message, even if it takes a second to pick up on when first viewing.

The print campaign, shot by acclaimed photographer Rankin, employs a similar approach. Additional aspects of the campaign include “a trade-targeted website and point of sale, followed in 2015 by consumer digital, social and innovative in-store activity.” Read more

Saatchi & Saatchi Examines Robot Love for Vorwerk

Saatchi & Saatchi Dusseldorf has a new campaign for Vorwerk examining some unintended consequences which may result from purchasing the company’s robotic vacuum cleaner.

In the spot, a toy robot becomes enamored with Vorwerk’s vacuum cleaner upon its arrival,  attempting everything to get the Vorwerk’s attention. The poor guy finds himself continually spurned as he goes to greater and greater lengths to attract his cleanliness-minded love, until it seems things may finally be going his way. While obviously inspired by the opening of Pixar’s WALL-E, the spot is well-executed enough to come across as a heartfelt homage rather than a ripoff, while also managing to showcase the Vorwerk’s capabilities. And it has to be one of the most entertaining ads for a vacuum cleaner we’ve seen.  Read more

twofifteenmccann Crafts ‘#ThumbMoments’ for Pandora

twofifteenmccann have created a new campaign for online radio service Pandora, entitled “#ThumbMoments.”

Users of the service typically give a song a thumbs up to favorite a song, and a thumbs down to not hear the song on their station again. But on September 5th, twofifteenmccann and Pandora made the thumbs up much more meaningful. Fans who favorited a song by Lindsey Sterling, the song was interrupted by a live message from the star, followed by a one-on-one concert for the fan. Over the course of three hours, Sterling performed seven of these concerts for Pandora listeners. Their reactions form the backbone of the new online campaign, which debuted today.

The emphasis on the thumbs up emphasizes one of the service’s more recognizable features, and allows for Pandora to surprise fans of other artists with similar concerts in the future. Indeed, The New York Times reports that future “commercials will follow the same format, but Pandora declined to name participating musicians.” Additionally, hitting thumbs up for certain (unspecified) artists in the future will result in fans receiving “thumb gifts,” such as signed instruments.

“It was very emotional for listeners, and very emotional for Lindsey, too, because she could see them one-to-one in a way that she doesn’t even get to in a concert,” James Robinson, chief creative officer of twofifteenmccann, told The New York Times of the campaign. “She could see what her music meant to these people.” Read more

JNA Advertising Dreams Big for Kansas Lottery

Overland Park, Kansas agency JNA Advertising teamed up with Superlounge directing duo Jacob/Slade in a new campaign for Kansas Lottery aggressively telling viewers to “Dream Big.”

In the spot, “Big TV,” a man tells his wife he’s dreaming of a bigger TV. This causes her to morph into a drill sergeant (“Dream Sergeant”) who admonishes him to “Start dreaming like a man” and “Dream big or dream somewhere else.” The slightly bizarre character will reappear over the course of the campaign, in a handful of 30 and 15-second ads.

“The JNA team had such a great concept and a great character with the Dream Sergeant, so the question for us was ‘How can we underscore the notion that people may be imagining the Dream Sergeant, as well as serve the weird funniness of it all?’” said Kristina Slade.

“Kristina and I have been together for twelve years, so we have a long history of exchanges, a give and take that informs our ideas and work relationship,” added Enno Jacobsen. “Kristina is more strategically-minded and I’m more experienced in technique, but the shooting process is spontaneous and fluid, rather than a division of labor.”

This campaign marks the German-born duo’s first campaign in the US, following the duo’s recent work for adhesive brand Tesa. Read more

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