Blast Radius continues its “My Town My Tracks” campaign for ASICS’ Onitsuka Tiger, promoting the Harandia MT, “a sneaker-boot inspired by winter running and crafted for the colder months in an urban environment.”
In the last installment of “My Town My Tracks,” Blast Radius focused on Erik Garbo, a student of Italian and Japanese descent living in Milan. This time, Blast Radius focuses on its own city, Amsterdam, and Tosao, a young entrepreneur of Japanese and Dutch descent. As in previous installments of the campaign, Tosao takes viewers on a tour of his neighborhood — De Jordaan, in the northwest section of the city — while introducing his friends and favorite hangouts.
“Onitsuka Tiger is a brand for all seasons and this is evident in our AW14 models,” said Lisa Hogg, Onitsuka Tiger’s head of brand management. “We present our new collection in Amsterdam, a city of cultural secrets where every street, canal and courtyard has a story. Tosao’s My Town My Tracks through De Jordaan reflects our brand values and belief in individuality and urban culture.”