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JNA Advertising Dreams Big for Kansas Lottery

Overland Park, Kansas agency JNA Advertising teamed up with Superlounge directing duo Jacob/Slade in a new campaign for Kansas Lottery aggressively telling viewers to “Dream Big.”

In the spot, “Big TV,” a man tells his wife he’s dreaming of a bigger TV. This causes her to morph into a drill sergeant (“Dream Sergeant”) who admonishes him to “Start dreaming like a man” and “Dream big or dream somewhere else.” The slightly bizarre character will reappear over the course of the campaign, in a handful of 30 and 15-second ads.

“The JNA team had such a great concept and a great character with the Dream Sergeant, so the question for us was ‘How can we underscore the notion that people may be imagining the Dream Sergeant, as well as serve the weird funniness of it all?’” said Kristina Slade.

“Kristina and I have been together for twelve years, so we have a long history of exchanges, a give and take that informs our ideas and work relationship,” added Enno Jacobsen. “Kristina is more strategically-minded and I’m more experienced in technique, but the shooting process is spontaneous and fluid, rather than a division of labor.”

This campaign marks the German-born duo’s first campaign in the US, following the duo’s recent work for adhesive brand Tesa. Read more

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Carmichael Lynch Strolls Down ‘Memory Lane’ for Subaru

For its latest campaign for Subaru, promoting the 2015 Outback, agency-of-record Carmichael Lynch teamed up with director Lance Acord (best known for his cinematography on films such as Being John Malkovich, Adaptation, and Lost In Translation) and production company Park Pictures for a couple of 60-second spots emphasizing that the Outback can “go anywhere.”

In “Memory Lane,” a family picks up a hippie grandmother for a road trip to Woodstock. The grandmother imparts some questionable teachings on her granddaughter and finds the spot where she met her grandfather, in a cute moment that also shows the Outback’s off-road capabilities.

“Bison” also features a road trip, as a father attempts to wow his tween son with major American landmarks. The bratty son is unimpressed with Redwoods and The Grand Canyon, more interested in his smart phone than anything outside the car, but the father does eventually get through to him, followed by the voiceover, “There’s nothing I can’t reach in my Subaru.”

Both spots are impressively shot (which shouldn’t come as a surprise, given the director) while delivering their message in a way that should appeal to parents (always a target demographic for Subaru). And if they cross the line into cheesiness, it’s in a way that fits the brand well. Read more

twofifteenmccann Invites You to ‘Leave Your Limits’ for Forza Horizon 2

twofifteenmccann has released a live action trailer for Xbox One open-world racing game Forza Horizon 2.

Like a lot of live action trailers for games, the 90-second spot attempts to capture the feeling and excitement of the title in a live action format that captures viewers attention. “Leave Your Limits” opens with a nostalgic look at an electric slot car track. When one of the cars breaks through a wall rather than sticking to the track, the film shifts focus to cars speeding down a highway. The remainder of the spot uses racing footage of cars both on and off road, emphasizing the aspect that makes the game unique, the freedom its open world affords players.

“Leave Your Limits” finds a playful way to promote the game which should have fans ready for the September 30th launch while also piquing the curiosity of casual viewers. Appropriately enough, the spot is set to the song “Prisencolinensinainciusol” by Adriano Celentano, which is sung entirely in gibberish.

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Les Gaulois Shares Dog’s Stretching Routine for Citroën

Parisian agency Les Gaulois has a new spot for Citroën aimed squarely at canine fans.

In the spot, a Citroën makes a pit stop in the middle of a road trip. The mutt, aware that there won’t be another stop for some time goes through a lengthy stretching routine. It’s a simple, cute way to show the vehicle’s fuel efficiency and what’s not to like about a dog going through a human-like stretching routine? It also acts as something of a thematic follow-up to last year’s “Dog Romance.”

DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. Read more

TDA Boulder Seeks to Inspire for FirstBank

TDA Boulder shifts approach with its latest campaign for FirstBank, seeking to inspire local businesses.

The campaign launches with the 30-second spot “Legacy,” which emphasizes the distinction between modern Internet “fame” and a real legacy. In the spots first 15 seconds viewers are barraged with viral Internet “fails” such as a balance beam gymnast landing on his crotch and a man cannonballing onto an iced-over pool. “Since when did ‘leaving a legacy’ mean ‘going viral?’” the voiceover asks. At the spot’s midpoint the text “Let’s Grow Business” appears onscreen, accompanied by voiceover, as its shifts to a focus on what a true legacy is, accompanied by images of business and commerce. The way in which the spot seamlessly incorporates humor (via the Internet-culled clips) into its message marks a step forward from previous efforts such as the recent Amish-themed campaign and the creepy “Bargain Dummy” spot.

The spot will run during live sports and new programming on major networks, as well as twenty cable channels, including ESPN, USA, and The History Channel. Other media for the campaign will follow in the coming weeks and months. Read more

TBWA\Chiat\Day Sends Off Yankees Captain for Gatorade

TBWA\Chiat\Day bids adieu to Yankees captain (and regular starting shortstop since 1996) Derek Jeter in a 90-second send-off spot for Gatorade, an MLB sponsor since 1990.

While there has been no shortage of fanfare surrounding Jeter’s exit from baseball at the quickly approaching end to the season (including a somewhat excessive display at the All Star game), TBWA\Chiat\Day’s farewell for Gatorade, which Jeter collaborated on, manages to charm. Back in July (when it still looked like the Yankees had a shot at the postseason), TBWA\Chiat\Day and Gatorade roped off a few blocks before a home game in the Bronx and, in the words of Molly Carter, Gatorade’s senior director of consumer engagement, “just kind of let Jeter go.”

Jeter is seen interacting with some very surprised and excited fans, signing autographs and even dropping in to Stan’s Sports Bar. Most of the spot’s charm comes from the authentic reactions of the fans, delighted by the opportunity to meet the star player.

Jeter’s collaboration for the ad also extended to the soundtrack, with the shortstop choosing Frank Sinatra’s “My Way” as the song that summed up his career. “It was a true collaboration between Derek and Gatorade,” Carter told Adweek.

The spot breaks online today, followed by a broadcast premiere this Saturday on the YES Network and Fox, when it’s sure to make more than a few Yankees fans teary-eyed. Gatorade will follow this with a full-page ad, written by Jeter, in the New York Daily News and Sports Illustrated on Sept. 28-29. Addressed to New York, the ad will see Jeter thanking fans for their years of support, opening, “From my first at bat until my final out, you helped make me who I am.” The print ad is timed to coincide with Jeter’s final game on September 28th (unless the team makes the playoffs, which they won’t). Read more

Saatchi & Saatchi Pulls Heartstrings for Cheerios

Saatchi & Saatchi gets emotional in its latest spot for Cheerios, entitled “3rd Shift.”

The 30-second broadcast spot tackles the harsh reality of juggling family life with an unorthodox work schedule for hardworking Americans. At the beginning of the spot, a man sighs as his wife says, “I know, this third shift is rough” and their son watches in the background. In the next scene we see a light flicker on as the boy reaches into the refrigerator for milk, a box of Cheerios under his arm. When his father sternly asks him what he’s doing up so late he replies, “I just wanted to have breakfast with you.”

“3rd Shift” comes as something of a shift to a more down-to-earth approach for the brand, following on the heels of recent spots featuring celebrities both human and feline. The emotional tone attempts to highlight the cereal’s function as a quick, yet somewhat healthy, option for families too busy for a more involved breakfast. Read more

Samsung Gets Cute with Kristen Bell, Dax Shepard

Samsung finally lets up on Apple in its latest spot, instead getting cozy with cute real-life couple Kristen Bell and Dax Shepard.

In the 90-second spot, the couple continuously ditch other plans in favor of staying in and entertaining themselves with the Samsung Galaxy Tab S. It’s a clever idea, and both the execution and the decision to go with an actual couple lend it an air of believability.

The spot begins with Shepard marveling at Bell’s tiny fingers. “How do you even hold things with these little guys?” he asks. This gives an indication of the tone for the rest of the spot, which may spell cuteness overload for some but has already picked up over 5 million views on YouTube in three days. “Hey, we promised we’d hike,” he then reminds her, only for the couple to spend the rest of the day on the Galaxy Tab S wasting time. (The only time either ventures outside the house is when Shepard picks up food to satisfy Bell’s pregnancy cravings.) At one point the couple dress up for an event, but get distracted and soon realize it ended hours ago.

It’s a refreshing approach for Samsung, and a welcome departure from what has become routine Apple-bashing. No word yet on whether this was created by Samsung’s agency of record 72andSunny or in-house, but we will update with that information when we receive it.

Update: We’ve received word that the spot was in fact created by McKinney.

McKinney, Sennheiser Want You to ‘Let Your Ears Be Loved’

McKinney has launched a new campaign courting millenial ears for Sennheiser, focusing on the company’s Urbanite brand.

The campaign is centered around  series of videos featuring a man with a German accent in a Sennheiser Urbanite costume and a giant ear. Both the headphone costume and the giant ear (which weighs in at 200 pounds) were created by Legacy Effects. In the 90-second launch spot, the Urbanite-dressed man professes his love for ears, and things get a little creepy as he demonstrates the various ways he pleasures ears on the giant ear prop. He assures viewers that he will lavish just as much attention on their ears. Other spots, all of which are hosted at Sennheiser’s campaign landing page, see him singing to an ear and explaining that he’s often asked to leave public places.

Starting today, Sennheiser will also be giving away 1,000 “Golden Ears,” which they’ve hidden around New York City, “on 11”x17” posters hanging in record stores, restaurants, boutiques and other locations frequented by millennials.” Each poster contains a removable golden ear, which can be redeemed for a pair of Urbanites “at the Ear Love Palace, a pop-up experience store at 1 Rivington Street on the Lower East Side of Manhattan.” Participants can also visit http://sennheiser-urbanite.com and share one of the campaign videos using the hashtag #EarLove for clues on the whereabouts of the Golden Ears. So what is listening to music on Sennheiser Urbanite’s like? Stay with us after the jump to find out. Read more

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