Cramer Krasselt launched a campaign promoting Knott’s Berry Farm’s annual Knott’s Scary Farm event with a series of short horror videos for broadcast and online.
Created in collaboration with production company Vitamin Pictures, the gritty videos are populated by creepy clowns, demented dentists and hungry zombies, giving viewers an idea of what to expect at Knott’s Scary Farm. In “Clown,” for example, the camera follows a woman as she makes her way through a creepy abandoned room with children’s toys and balloons strewn across the floor. As she turns a corner, a demonic looking clown pops out to greet her. The spot ends with the tagline, “Whatever you’re imagining, it’s here.”
“It was great to be hired to make these little horror films for Knott’s,” Vitamin Creative Director Danny DelPurgatorio says. “There were severed heads, body parts, blood and gooey stuff all over the place. It was a dream come true.” Read more