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Campaigns

Figliulo & Partners Rolls Out More ‘Framily’ for Sprint

Figliulo & Partners continues their slightly absurd “Framily” campaign for Sprint.

The agency launched the odd, nature-defying campaign back in March with a series of four ads. Now they’re back with two additions to the Frobinsons’ story. In “Count On It” (featured above) Chuck is out on the road with framily member Gordon (pronounced Gor-don) when his motorcycle breaks down. He calls his father (who, you might remember, is a hamster for some reason, voiced by Andrew Dice Clay), who he assures Gordon always picks up. Despite being in the middle of a frame of bowling with the wife, the father answers and rushes (or rolls) to the rescue. Yup, this campaign is still a frucking weird one.

Another spot, “Spin Off,” features Hamster Dad and NASCAR driver Jeff Gordon. Stick around for credits and that spot after the jump. Read more

DDB California Brings Back ‘Snap Into a Slim Jim’

DDB California brings back Slim Jim’s classic “Snap Into a Slim Jim” tagline in their latest campaign for the brand.

The new campaign targets the 18-25 crowd, most of whom are probably too young to remember the line as delivered by Randy Savage in its original incarnation. Still, it’s a memorable tagline and bringing it back will stoke nostalgia in the slightly older set. The 30-second spot reintroducing the line “Snap Into It,” unfortunately, is less memorable. With the only lines in the ad rhymes playing on meat sticks: bro sticks, pro sticks, hooray sticks, meat chicks, tree sticks, etc., the onscreen action focuses on one group of friends’ epic day, concluding with a goat party. “Snap into a goat party, snap into a slim jim,” the spot concludes. As you can imagine, it’s a tad on the goofy side, but the tagline’s return is a welcome one. A series of 15-second ads, also featuring the classic tagline, pit Slim Jims against a generic competitor in a series of ridiculous situations.

“It’s what people know and love about the brand,” group creative director Travis Parr told Adweek, reffering to the old tagline. “ConAgra worried it had too much baggage or might make them seem old. But they finally decided it was cool.” Credits and the 15-second “Possum” after the jump. Read more

DDB Examines Downside to Self-Driving Cars for Centraal Beheer Achmea

DDB & Tribal Worldwide, Amsterdam tackles the issue of self-driving cars in their latest spot for Dutch insurance company Centraal Beheer Achmea.

The spot at first appears to be a promo for the self-driving car, but while the voiceover extolls the virtues of the technological innovations it leads to all kinds of disastrous accidents as people are distracted by the site of seeing a car with no driver. DDB’s spot crams a lot of slapstick into its 60 seconds, leading into the brand’s “Just Call Us” tagline.

Apparently the spot was correct in its assumption that a self-driving car would function as a large distraction to other drivers and passers-by. “The self-driving car is a hot topic at the moment and we saw it as a great opportunity for Centraal Beheer Achmea’s car insurance,” said Pol Hoenderboom, creative director at DDB & Tribal Worldwide. “Our own ‘self-driving car,’ by the way, did not survive the shoot unscathed. A local driver was so distracted by the situation that he drove straight into our ‘TV ad hero’ car parked on the location.” Stick around for credits after the jump. Read more

HēLō Creates a Family Experience for Microsoft and Nokia

If you’re new to the ad world and still looking to define what an “experiential” campaign is, today’s best example comes from Nokia’s Lumia 930, Microsoft and HēLō, the L.A./New York/London agency whose name you have to cut and paste.

The shop may be best known for helping to create the Bud Light/BBDO “Epic Night” Super Bowl spot, but in this case agency and client traveled to the UK’s Cornbury family music festival to catch kids and parents alike in the midst of an interactive experience.

Here’s the clip, released today:

There’s a little “how we did it” from Nokia as well; in short, the company invited families to a “treehouse” location complete with green screen to try on costumes and take pictures in front of different virtual backgrounds.

Using the new Nokia Lumia 930 smartphone and Microsoft’s OneDrive storage unit, the team turned these bonding moments into part of the show by broadcasting clips of the kids and their parents to thousands of attendees before the festival’s final act. In that way, the campaign reached nearly all the event’s attendees.

For everyone’s sake, we’re just glad these kids are still young enough to go out in public with mum and dad.

Oishii Creative Gets Gross for E!’s Botched

Creative agency Oishii Creative has a new spot for the debut of disturbing new E! series Botched, which “follows two plastic surgeons who attempt to fix cosmetic surgery disasters and counsel people who’ve become obsessed with having plastic surgeries.”

The 13-second promo combines imagery from the show with typography and a thematically linked soundtrack to examine how media (such as, uh, E!) bombards viewers with an idealized image of beauty that is unattainable. Presumably the show will explore the same themes, although we’re guessing not everyone who watches will tune in for the show’s message. While a bit on the cheesy side (the typography and music can be a bit much), the promo does fit with E!’s style, which is more than a little over the top. Be warned: even for 13 seconds, this stuff is not easy to stomach. Stay tuned for credits after the jump. Read more

Ogilvy, Organic, Everyone Else Drop Their Pants for Depend


How far would you go to sell a pitch? For the creative team behind the new advertising campaign from Depend, the answer is “down to the ankles.”

At least that’s what Ogilvy team members Calle Sjoeneel (CCO), Victoria Azarian (GCD), and Danielle Vieth did when they went to pitch the “Underwareness” campaign to Kimberly-Clark, the makers of Depend adult diapers incontinence products: after the opening notes of “Get Ready for This” by 2 Unlimited started playing, all dropped to their skivvies to reveal they were wearing Depend undergarments.

“It’s time to bring it out in the open — it’s time to drop your pants for Underwareness. A cause to support the over 65 million people who may need Depend underwear. Show them they’re not alone, and show off a pair of Depend, because wearing a different kind of underwear is no big deal.”

“It was a pretty amazing moment,” Ms. Azarian said. Read more

Anomaly Amsterdam Aims to Capture Emotion of Live Soccer for Fox Sports

Anomaly Amsterdam has a new campaign for Fox Sports which aims to capture the excitement of watching live soccer.

The 60-second spot doesn’t include a second of actual in-game footage, choosing instead to focus on the reactions of fans — from anguished to exultant — watching the game. Their facial expressions and body language give the viewer an idea of the on-field drama as an opera plays in the background. The approach leaves an impression of just how impassioned fans young and old get about the game, and it’s a welcome departure from the myriad ads that simply assemble in-game footage of popular stars.

“Anomaly did an outstanding job at capturing the tension, excitement, joy and pain that fans experience while watching a live soccer match,” said Fox Sports Marketing Director Jan Bonjer. “Their world class brand and soccer experience has helped us create an authentic and insightful campaign made by fans, for fans.”

The campaign also includes 30-second versions of the spot, as well as print, digital and radio executions. Stick around for credits after the jump. Read more

Saatchi & Saatchi Creates Dual Spots Featuring NFL Rivals for Duracell

Saatchi & Saatchi created a pair of spots for Duracell featuring NFL rivals the Seattle Seahawks and San Francisco 49ers.

Both spots carry the same message: “When the game’s on the line, the NFL trusts Duracell Quantum to power their gameday communications.” The difference is that one spot presents this from the Seahawks’ perspective (on offense), while the other examines things from the 49ers’ point of view (on defense), leaving the ultimate outcome of a game defining play up in the air. After the viral success of  Saatchi & Saatchi New York’s “Power Your Game” spot back in January, these efforts feel a bit lightweight by comparison. Still, the different views of the same play approach is at least somewhat interesting and the continued NFL partnership should appeal to football fans.

Stick around for the 49ers version after the jump. Read more

CP+B Channels Rushmore in Best Buy Back-to-School Ad

The inspiration for CP+B’s new back-to-school ad is pretty clear: the 1998 film Rushmore by Wes Anderson (who is no stranger to advertising), which happens to be my personal favorite from the director.

Like Jason Schwartzman‘s Max Fischer character in that film, the protagonist of the 30-second “Part Time Everythingers” tackles just about every extracurricular activity imaginable, from a school play to fencing (both clear nods to Rushmore). The comparison is made even more obvious by the use of The Creation’s classic 1967 song “Making Time,” also used in the opening credits of the film (as well as its trailer).

When asked by AdFreak if the spot was a literal homage to Rushmore, a BestBuy rep seemingly side-stepped the question, saying, “Any time you’re compared to an Academy Award-nominated director, that’s a good thing. And to be honest, better to channel Wes Anderson than Wes Craven.”

While it may lack originality, the choice of homage makes perfect sense in context and, more importantly, makes for a very watchable spot. Stick around for a more complete look at Max Fischer’s extracurricular activities (set, of course, to “Making Time”) after the jump. Read more

Fallon, Arby’s Confirm Suspicions: ‘We HAVE the Meats’

Today brings the debut of the first national campaign created by Fallon Worldwide for Arby’s since the roast-beef chain named its new AOR back in January.

The release frames the campaign as “a new meat-forward experience” created to support the company’s “overpowering” (read: assertive) new tagline “We Have the Meats” and promote a limited-time offer that somehow promises to fill the mouths of discerning diners with more flesh than they could ever imagine.

The first spot reminds viewers of meat as a symbol of their evolutionary victory over every other life form and warns us not to “fear not the meats” (though we were slightly intimidated). Here’s the :60 spot, titled “This Is Meatcraft”:

More spots after the jump.

Read more

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