There’s no official word as of yet, but a phone call or two tells us that Ken Burbary is no longer at Lowe Campbell Ewald, where he’s spent the last two years working out of the agency’s Detroit-area office as chief digital officer. The CDO gig was not Burbary’s first rodeo at what was then Campbell Ewald, where he originally spent nearly a decade in the late 90′s onwards and eventually served as SVP/chief technology officer. In between his two stints at LCE, Burbary served as VP/group director on the strategy/analytics side at Digitas. We’ll keep you posted when we find out more.
Following a review, the New York office of Lowe Campbell Ewald, which officially opened its doors on Jan. 1, has won its first client, namely De’Longhi North America, which specializes in espresso and comfort products. From what sources tell us, this marks first consumer initiative in the US for the brand, which is headquartered in Treviso, Italy. Regarding the LCE NY appointment, De’Longhi North America VP of marketing Linda Passaro says in a statement, ““Our team was extremely impressed with Lowe Campbell Ewald’s experience in building business, as well as the unique, disciplined process of gathering consumer insights to lead creative development. We are eager to begin building our partnership and to launching our marketing efforts in North America, bringing the De’Longhi Italian experience to consumers at home.”
As a result of the win, De’Longhi now joins a client roster at Lowe Campbell Ewald New York that includes Unilever, Snuggle and the Milk Processor Education Program, as well as other premium brands in the LCE U.S. portfolio such as Cadillac, the US Navy and OnStar.
Now, Lowe Campbell Ewald has officially opened its new downtown Detroit headquarters, after 36 years in Warren, Michigan. The relocation is something of a homecoming for the agency, which spent 67 years in the city following its formation in 1911. The new office is located in the original J.J. Hudson Co. warehouse at Ford Field, home of the Detroit Lions. Lowe Campbell Ewald’s new 122,000 square foot space retains the classic “industrial look of the 1920s-era warehouse, leaving duct work and concrete columns exposed.” The space features 100 meeting pods and collaboration spaces, as well as “a three-story LED video wall (the first of its kind in Detroit) and sustainable solutions throughout.”
Over 500 employees will be relocating to the new headquarters, which marks the latest in a series of shakeups for the agency. The past six months have seen the announcement of new leadership, an alignment with Lowe and Partners, and the addition of a New York office, along with considerable new business with clients such as Atkins, LifeLock, Western Governors University, the Detroit Lions and University of Michigan.
“This is a transformative moment for Lowe Campbell Ewald,” said recently-appointed Lowe Campbell Ewald CEO Jim Palmer (not to be confused with Orioles Hall of Fame pitcher/The Money Store spokesperson Jim Palmer). “Detroit is attracting creative and entrepreneurial talent from all corners of the globe, and we want to be part of that movement…Lowe Campbell Ewald was founded in Detroit nearly 103 years ago – it’s great to be back home and contribute to the city’s revitalization.”
The friendly folks over at Lowe Campbell Ewald, who were named AOR for LifeLock last month, would like to wish you a happy holiday by sharing “How to pick up the right turkey this Thanksgiving.”
In the above video, the Campbell Ewald folks share turkey pick-up lines in a Thanksgiving-themed display of cringe-humor. Many of them are alterations on oft-heard bad pick-up lines, such as “Your drumsticks must be tired, because you’ve been running through my mind all day.” and “Are you a Tennessee turkey? Because you’re the only ten I see.” It helps add to the goofiness that the employees involved are all wearing turkey hats. (Where can we get those?) My personal favorite might be the straightforward, “I’m gonna gobble, gobble, gobble you up,” mostly for the great delivery. I think you probably get the idea: if you found any of those worth a chuckle you’ll probably enjoy the video. Some of these could border on sexual harassment, so be careful when employing these lines on the turkeys in your life.
The worst of the pick-up lines featured is probably, “You’re no side dish, you’re my main course.” Well, of course the turkey is the main course. That’s how Thanksgiving works. This bothers me far more than it should, but don’t let that dissuade you from watching Lowe Campbell Ewald’s 1:16 of Thanksgiving goofiness. And if that’s not enough holiday humor for you, check out Firehouse’s “Happy Twerky Day” and let us know which you liked better. Happy Thanksgiving, everybody.
We’re still scratching our heads as to why the folks at LifeLock just couldn’t confirm this yesterday after several back and forth emails. Whatever the case, the tips proved true and following a review, Lowe Campbell Ewald has indeed been named AOR for the Tempe, Arizona-based brand, which provides identity theft protection services. The first LifeLock work from LCE, which has had a busy start to the week to say the least, is slated to launch in December of this year. Regarding the decision, LifeLock CMO Seth Greenberg says, “Identity theft is a rapidly growing problem. Our services can help a much broader consumer base, and Lowe Campbell Ewald has a proven track record of helping to evolve and transform other leading brands. We are very excited to partner with them strategically.”
LifeLock previously worked with fellow IPG-owned shop Dailey as its agency partner, though we heard brand and agency parted ways in August (the West Hollywood, CA-based Dailey was invited to participate but chose not to defend). Interestingly, LifeLock CMO Greenberg previously served as VP/digital, brand, social and ad strategy at Intuit, parent company of TurboTax, which just so happened to be a Dailey client during his time there. The account, though, was eventually moved to W+K this past summer (around the same time that Greenberg left Intuit for LifeLock). From what folks on the Spy line tell us, Dailey didn’t even get the chance to defend this particular business. Is there beef or is it sheer coincidence? Things that make you go hmm.
Well, we sent inquiries to a few folks last week about this last week after receiving tips like this on Oct. 17: “Lowe NY Again?? Lowe is opening a ny office and the Milk account guy Sal Taibi is being tapped to run it as CEO. Maybe old lowe clients going w him. Ronald wohlman is the head creative guy. Lowe/Campbell Ewald & hill holiday won Cadillac work awhile ago – Lowe NY to take up residence in ny hill holiday office.”
Now, reports are out confirming this and Sal Taibi is indeed leading the charge, not as CEO but as president of Lowe Campbell Ewald’s New York operation. Taibi most recently served as partner/GM at Deutsch NY but spent 16 years prior to that at Lowe, last serving in a similar role as president. No confirmation yet on Ronald Wohlman, but it doesn’t seem too far-fetched considering that he’s already spent the last nine years at Lowe, most recently serving as CCO on the Unilever, North America business.
We’ve just received the official release announcing the new LCE New York office, and in a statement, Lowe & Partners CEO Michael Wall says, “Lowe Campbell Ewald is an agency with a strong heritage and an integrated full service offering that drives great business results for its clients. This combination has already begun to show results as the agency complements Lowe’s
international network. Being able to front those capabilities out of New York alongside the existing U.S. locations should prove an attractive proposition for both national and international clients. Sal Taibi is a natural choice to lead New York given his experience in the market, the strength of his client relationships and his intimate knowledge of Lowe.”
Lowe Campbell Ewald New York is expected to officially open its doors in January 2014 and will include clients Taibi and crew have previously worked with. Regarding the new office, Jim Palmer, LCE CEO who essentially took over for Bill Ludwig this summer, adds, “Our new presence in New York speaks to the commitment we have to Lowe and the momentum our agencies are building together. Our New York office will bolster our national footprint from coast to coast. With offices in Detroit, Los Angeles, San Antonio and now New York, plus Lowe’s international talent and distribution channels, Lowe Campbell Ewald is poised to better help clients navigate the ever-evolving global media and marketing environment.”
Update: So, as of now, the Wohlman tip isn’t true as we’ve been told that no staffing decisions beyond Sal Taibi heading the office have been finalized yet. We’ll keep you posted. On the note about “Lowe NY Again?,” our sources clarify that Lowe has always had a NYC presence since Sir Frank Lowe led the ship and continued through the partnership with sister agency Deutsch, whose name was ‘Deutsch a Lowe and Partners Company’ since 2009. Now, it’s on to the next chapter.
We can’t confirm numbers or names–though we’re hearing some creative higher-ups and staff in L.A. were affected–but we’ve received confirmation that the agency now known as Lowe Campbell Ewald has made some cuts (we were told last Thursday and nearly 10 staffers were affected in L.A.). Here’s a quick statement from recently installed LCE CEO Jim Palmer: “Our industry is one of constant change, and we must routinely review where we are now and what we must do to stay competitive down the road. We are realigning our resources to best serve the current and future needs of our clients. Saying goodbye to our dedicated teammates is hard on all of us and without question the most difficult part of this business.” We’ll keep you posted if we hear more.
After a change in leadership and rebrand earlier this summer, Lowe Campbell Ewald is putting their weight behind the bankrupt city they call home: Detroit. Creative Director Iain Lanivich says, “Does it bother us that Detroit went bankrupt? Not really. What matters is that it’s rich in creativity, innovation, and inspiration. So come join us…in defining the future of Detroit.” Next year, Campbell will move 600+ employees to Detroit, though it’s unclear where they’ll be moving from and what other incentives are involved (hopefully a free full body puffer coat for the Michigan winter, at least).
Well, this is an interesting management shakeup in what’s already turned out to be quite the busy month at Campbell Ewald–sorry, Lowe Campbell Ewald. Less than a year after joining up with Detroit-based LCE as chief marketing officer, Barbara Yolles and said agency have parted ways. No word yet on if there are immediate plans to replace her, but this marks the second notable management shift at LCE following the departure of longtime CEO Bill Ludwig, who of course was succeeded by Jim Palmer earlier this month.
As for Yolles, the now-ex-LCE CMO joined from McCann, where she initially served in the same role of the latter’s Midwest region before moving up to chief growth officer, North America. During her career, she also had two stints on the account side at Doner and also served as EVP/group managing director at KBS+. Update: We’ve been told that there are no immediate plans to replaces Yolles at Campbell Ewald as of now.
It looks like the agency now known as Lowe Campbell Ewald is slowly ramping up staff on its portion of the Cadillac business as the Detroit stalwart has brought on Matthew Zelley as creative director on said account. CE of course is part of the team called Rogue, which also includes lead creative agency Hill Holliday, that was newly formed to specifically work on the Caddy biz.
LCE handles account management and digital efforts for the brand. Anyhow, this marks Zelley’s second tour of duty at Lowe Campbell Ewald, where he originally spent five years and moved up from senior art director to ACD. Prior to his rejoining the agency, which is now being led by CEO Jim Palmer, Zelley spent nearly two years as a creative director at Organic.
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