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Cannes

German Agency Thjnk Dares to Pitch Bono at Cannes…and Wins

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Never underestimate the power of chutzpah.

Oddly enough, it took a German ad man to prove that point. One of the last stories from Cannes-Lions making its way into the headlines concerns the bold actions of Michael Trautmann, CEO of German-based Thjnk.

ICYMI, Bono was discussing AIDS awareness and his foundation (RED) when he brought Jony Ive, Apple Design SVP, on stage and gave the backhanded compliment heard ’round the hipster nation. Following the applause and passing of the Kool-Aid at Genius Bars, Trautmann did the unthjnkable.

And it worked.

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Cannes 2014: South by Southern France via MRY

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After spending the week at the 2014 Cannes Lions International Festival of Creativity, the good folks over at MRY have pulled together some key takeaways from their experiences overseas. 

David Berkowitz, Chief Marketing Officer

The biggest surprise for my first year in Cannes was how much the festival resembled another that I’ve been going to for years – South by Southwest. Everywhere along the most populated areas of the Palais and the Croisette were banners for tech brands such as Google, Yahoo, Microsoft, Pinterest, Spotify, and the Mobile Marketing Association. Yachts flew flags of companies such as Celtra, Vibrant Media, and True[x]. Even more traditional brands such as the Daily Mail and Clear Channel were heavily touting their digital offerings. On the main stage, celebrities followed suit, with Patrick Stewart taking a “dronie” (a selfie powered by a drone) for Twitter, and Kanye sharing the secrets behind his famous wedding photo on Instagram. Meanwhile, Volvo Trucks won in B2B for a YouTube campaign, while British Airways triumphed in out-of-home awards for a billboard powered by real-time flight data. 2014 is the year tech totally took over the Lions, and there’s no turning back.

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Here’s Your Requisite Cannes Recap/Remix

It’s all over but the hangover.

In case you missed out on the drunk fun in France and have yet to read all 13 interviews with Sir Martin Sorrell, here’s all the convergence you can handle via the makers of an app we’ve never heard of:

But wait, there’s more!

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Unilever CMO No Longer a Fan of Advertising

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Maybe not so much?

Unilever stays fairly busy with a range of products running the gamut from food to personal care to just about anything that requires advertising to maintain its market share.

According to a blog post in the Wall Street Journal (and a stage appearance at Cannes-Lions), Unilever CMO Keith Weed is a bit terse about the industry’s new digital direction. Weed believes that advertising “is chaos and is only going to get worse.”

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Cannes-Ables, Volume 2

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Thanks to your overwhelmingly positive response to the first post in this series, we’ve decided to deliver again, relieving your not-in-Cannes regrets by collecting only the very sharpest quotes from those lucky enough to be there…and sober enough to tweet coherently.

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Cannes-Ables, Volume 1

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Since you, like us, are currently sitting at your desks rather than enjoying the surf, sun and creative brilliance of the Cannes Lions Festival, we took it upon ourselves to share the experience…via the best and worst quotes from the event as collected/recollected on Twitter.

  • “An enjoyable yet thoroughly ridiculous spectacle.” – Michael Frolich, Ogilvy PR
  • “I can’t work with anyone who isn’t number one.” – Kanye

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Grey Draws from DirecTV Formula for Cannes Party Invite Clip

Spoofing its own long-running “Cable Effects” TV campaign, Grey New York has released the invite video for their Cannes Lions soiree, which takes place on June 19 on the roof of the JW Marriott on the Boulevard de la Croisette. It appears that the agency has hired the same person to provide VO for the clip, where like previous efforts in the “Cable” campaign, a poor soul’s imbibing at Cannes leads to chaos. From the looks of it, the shenanigans that occur at a Grey bash are typical of what goes down every year in the French Riviera. We’re just jealous we’re not able to go, but if we were, we’d surely hope for a better evening than this guy.

Tuesday Odds and Ends

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-Optimus has hired editorial vet, Mike Hackett, who has signed on for exclusive nationwide representation.

-Here are some of the changes for the Cannes Lions Palme d’Or prize:

• Production companies no longer have to have at least 10 entries in the qualifying categories -  Film, Film Craft and Branded Content & Entertainment – to be eligible for the Palme d’Or.
• The Palme d’Or will now consider all shortlisted and winning entries from a Production Company.  In previous years, only the best 10 entries from each production company were considered.
• Shortlisted points will now be capped at 10 points, which is in line with the existing Agency of the Year rules.

-AwesomenessTV, a multi-platform media company serving the global tween/teen audience, today announced that former SVP/digital marketing, T.J. Marchetti at Walt Disney Studios has joined the company as as its new CMO.

-Do you have the flu? Maybe SoftSoap can help via its new “Flu Tracker.” We wanted to help,” says Lisa de Caires, marketing manager at Colgate-Palmolive. “And when we found out 95 percent of people don’t wash their hands properly, we thought Softsoap was a perfect fit. Clean hands means less chance of getting flu.”

-So, Mondelez has been keeping busy recently. link

 

 

What Happens When Zulu Alpha Kilo Lets Consumers Judge Award-Winning Work?

This month’s Advertising and Interactive Annual issue of Applied Arts Magazine features some unusual creative thought from Zulu Alpha Kilo. ZAK is guest art directing for the magazine, and the agency decided to produce a thought experiment that would challenge the way industry insiders perceive quality work. In short: the issue’s winning work was rejudged by “regular” consumers, and the results were quite different.

In the accompanying video, we don’t get to see what work was praised by critics and panned by consumers, but we are told that 70% of the critically-acclaimed work wasn’t as acclaimed when consumers were judging. The remaining 30%, praised by both, went on to have success at Cannes. Such a large split brings up a compelling debate about what makes certain work good, accessible, and appealing to the public. It’s the same debate that comes with any creative format, be it movies, music, art, but when consumers are involved, their opinions should help qualify what makes something good or bad. How much those opinions should count, I’m not sure. This type of experiment may not lead to easy answers, but at least it asks some very interesting questions.

If You Have Eight Minutes to Spare, Here’s a New Cannes Lions Doc

We’re sure many of you on the East Coast have already checked out by this point, but here’s a short film anyways produced by Jack Morton Worldwide that somewhat documents the Cannes Lions experience. Beginning with shots of creative notables including AKQA CCO Rei Inamoto in some sort of meditative pose as they ponder the questions being asked, the video eventually gives us a sense (especially those of us who’ve never made it out there) of what it’s like to win, or just be at the week-long event in general. That’s good enough for us at this point, thanks.

Regarding the doc, which also features the likes of David Droga, Jack Morton director of moving image, EMEA Adam Norris tells Campaign Brief, “Cannes Lions is far more than an industry event; it’s the key gathering of creative minds from across the globe.   Creating the documentary is a singular opportunity to shine a light on this world and reveal what makes Cannes unique.” And we suppose it basically does.

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