Chris Zander, managing director/partner at Venice, CA-based prodco, Backyard, chimes in from the French Riviera and talks about why Cannes is still worth attending. So, we’ll indulge and live vicariously through him for the next few days. Stay tuned for more and you can follow Zander at @realchriszander.
I’ve come to Cannes eleven times over the past thirteen years, and most of the trips have blurred into each other. Whenever somebody asks me what has changed since my first trip here, I usually answer that nothing has really changed but some of the faces. Tuesday night here could always be counted on for being quiet…the calm before the storm. But last night, for the first Tuesday night ever, the restaurants and bars were packed. The streets were buzzing, and the Carlton was overflowing like the typical Thursday nights of the past. Digital and Innovation have finally caught up to TV. There is a palpable energy here, and a bigger SXSW-type of crowd. There is an energy of excitement…what is coming next??