TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

Celebrity

RPA Issues ‘Slow Citations’ for Honda

To generate excitement for Honda’s upcoming “Fastest Seat in Sports” sweepstakes offering entrants a chance to ride along with Mario Andretti, RPA Andretti went around annoying people going about their everyday business with “slow citations” for doing things too slowly.

RPA and Honda just released footage of the stunt (featured above), which follows the “Honda Speed Control” as they issue these citations to unsuspecting civilians. Three additional “slow citation” videos will be released preceding the end of the sweepstakes on August 6th. Additionally, RPA will be issuing “slow citations” to unsuspecting brands or products that are too slow on Twitter.

“Honda is leveraging one of the most exciting opportunities in all of sports fandom—the opportunity to win a ride in the Honda two-seat Indy Car driven by Andretti—to broaden awareness of this incredible sweepstakes,” said Susie Rossick, senior manager at American Honda Motor Co., Inc. “This humorous video and social effort give us the opportunity to bring attention to Honda’s racing spirit and the advanced technology and performance found in all of our Honda vehicles.”

Stick around for credits after the jump. Read more

Stun Creative Turns James Lipton Into a Human Cannonball for Bravo

James Lipton

Stun Creative put together the 5th annual “Summer by Bravo” multi-platform promotional campaign for that network. The campaign, which imagines the Bravo universe as a circus complete with 35 Bravolebrities and James Lipton as a human cannonball, debuted last night with its first, 60-second spot, with five additional spots planned to roll out over the course of the summer.

Fans can check out the first spot at Bravo’s website, where they will be forced to sit through an ad while waiting to watch another ad. The promo spot is pretty much what you’d expect from the “Summer by Bravo” series, with the network’s trademark campiness in full force. Still, it’s hard to imagine even the most diehard Bravo fan going to the site to seek out the promo, when they could just, you know, watch it during commercial breaks on Bravo.

The spot was auto-play, so you’ll have to click through to watch it.

Read more

BBDO/NY, Wondros Tap Celebrity Chefs for (RED)

BBDO New York teamed up with production company Wondros for a new campaign supporting AIDS charity (RED).

The 30-second spot, directed by Christian Weber, features food celebrities such as Chef Mario Batali, Chef Wylie Dufresne, Food and Wine Magazine editor-in-chief Dana Cowin, Martha Stewart and Top Chef’s Padma Lakshmi demonstrating how much food you can buy for 40 cents. Then Batali returns holding two pills, and informs viewers that 40 cents per day buys HIV sufferers the pills they need to survive. The spot ends by directing viewers to visit www.red.org to find a list of restaurants bars and food trucks participating in the 10-day EAT  (RED) DRINK (RED) SAVE LIVES event.

“Christian and I were on board the second BBDO & RED called. Having a chance to help bring awareness, and ultimately funding to support those living with HIV, is an honor,” said Wondros’ executive producer, Gina Zapata.

Stick around for credits after the jump. Read more

Team One, Lexus Launch ‘It Got Better’ with Jane Lynch

Jane Lynch

Team One and Lexus have launched a new series on Lexus’ broadband channel L/Studio, entitled “It Got Better.”

“It Got Better” is a six-episode docuseries telling “the inspiring personal stories of a diverse group of LGBT actors, athletes and musicians including Jason Collins, Jane Lynch, Tim Gunn, Tegan & Sara, George Takei and Laverne Cox.” A collaboration between Team One, executive producers Lisa Kudrow and Dan Bucatinsky, and the It Gets Better Project (executive producers Dan Savage and Brian Pines), the docuseries just launched with its first episode, featuring Jane Lynch, star of Glee and, more importantly, Party Down. Lynch tells her story of growing up identifying more with boys, discovering her sexuality and treating it as something she was afraid her peers would discover, to finally embracing and accepting it and finding a supporting community. It makes for compelling viewing, well worth the time if you have six minutes or so to spare (yes, this runs a bit long), and a promising start to the “It Got Better” series, which has the potential to do a lot of good for struggling teens. We look forward to upcoming installments (especially from George Takei).

Credits and video after the jump. Read more

Miller Lite, Guy Fieri Form Unholy Alliance

Grilling With Guy

This one has been around for  a while, but we just couldn’t resist.

Agencies GMR (who handled talent selection, negotiation and management) and Integer (execution across retail) teamed up to bring together human keg stand Guy Fieri and watery swill Miller Lite to form an unholy alliance of annoying proportions. God have mercy on us all.

Fieri — who Anthony Bourdain once described as the product that would result “if Ed Hardy f*cked a juggalo” — is hosting a series of Miller Lite branded content on his site, Grill With Guy. One would assume that the toxic levels of hair gel Fieri applies would render himself extremely flammable, but Fieri just shares some summer grilling recipes, such as the beef and beer cheese nachos featured in the video, which we’ve left til after the jump.

Surprisingly, not all of the recipes call for Miller Lite, like the “Asian Style Grilled Salmon” (surprise: Fieri knows what mirin is), which instead ends with the instruction “Enjoy with a cold Miller Lite.” (Obviously you should never trust a recipe that ends this way.)

While it’s alarming to think that anyone who takes cooking advice from a man with a racing stripe on his refrigerator would be allowed near an open flame, it’s at least somewhat of a relief that they will have a watered-down lite beer on hand to extinguish the blaze should things get out of hand. Miller Lite and Fieri plan to keep their relationship going after the summer, with “flavorful ideas for football season” (whatever those might be).

Read more

Sony, Mutt Industries Celebrate Successful Launch of MLB 14: The Show

A couple of weeks ago we brought you news of “Baseball is Better,” Mutt Industries’ campaign for MLB 14: The Show, the latest iteration of Sony’s long-running baseball simulation series. Now, Sony and Mutt Industries seem to have a reason to celebrate, as MLB 14: The Show’s first week sales were the highest in franchise history. As you may remember, Mutt Industries recruited Danny McBride (best known for playing Kenny Powers on Eastbound and Down) for the anthem ad launching the game.

In the weeks following the launch of the campaign, Mutt Industries has continued to roll out content at campaign site www.baseballisbetter.com, including the recent, slightly misogynist “Miguel Cabrera Gets Faster with Quick Counts.” As the season progresses, Mutt Industries and Sony will release over 100 unique videos via YouTube, Tumblr, Facebook, Twitter and Instagram, featuring various MLB stars. So far, in addition to Miguel Cabrera, Andrew McCutchen, Brandon Phillips, Jason Heyward, CC Sabathia, David Ortiz, and Brett Lawrie have all joined in on the action to show how “Baseball Is Better.” You can check out Cabrera’s recent spot above, and stick around for a refresher of the Danny McBride anthem ad after the jump. Read more

GlobalHue Utilizes Michael Jackson Song for Jeep

Michigan-based agency GlobalHue built their recent campaign for Jeep on the recently-released Michael Jackson single “Love Never Felt So Good.”

The series of three 30-second spots all make use of the posthumously released song, which was co-written by Paul Anka (the single version features Justin Timberlake). The Off The Wall-esque track is a breezy summer jam that makes a lot of sense in this context. Whether or not it was worth the fortune they must have paid in licensing fees is another conversation, but for obvious reasons Jeep is making a big summer push.

The spots themselves feel almost like little music videos that also happen to be selling Jeep, clearly crafted around the tune. There’s not a whole lot to the campaign other than people driving around and having fun, but GlobalHue and Jeep are banking on that and a hit posthumous Michael Jackson song being all they need. One of these spots, “Lovers of the Game,” features Cleveland Cavaliers point guard Kyrie Irving in a celebration of hoops and summer. It’s pretty fun, and at one point Irving even sinks a shot while standing in a Jeep outside the court. “Summer Fans” meanwhile, is GlobalHue and Jeep’s World Cup themed entry, otherwise pretty much in the same vein as the other two ads. You can catch both “Summer Fans” and “Lovers of the Game,” along with credits, after the jump. Read more

Ryan Seacrest’s Civic Entertainment Group Acquires Culture Shop

398px-Ryan_Seacrest_2013Civic Entertainment Group, a marketing agency owned by Ryan Seacrest‘s Seacrest Global Group, has acquired marketing, social media, and PR shop Culture Shop, AdAge reports.

“The acquisition of Culture Shop further diversifies CEG’s service offering in media and entertainment, helping leading brands create strong emotional connections with consumers,” said Seacrest and fellow Seacrest Global Group principle Rich Bressler in a joint statement. They declined to release financial details about the transaction.

Culture Shop has worked with brands including Verizon, Farmers Insurance and USA Network. They will become a specialty practice within Civic Entertainment following the deal, “offering research and analysis on trends in TV, sports, music, gaming, film, advertising, technology, community and philanthropy.” Culture Shop founder Nate Schreiber will be made a co-CEO at Civic Entertainment, joining co-founders and existing co-CEOs Stuart Ruderfer and David Cohn. Schreiber founded Culture Shop in 2009, following a two year stint as president of entertainment PR and marketing firm PMK/HBH.

RPA, Brooke Shields Launch Urban Attitudes for La-Z-Boy

RPA is launching La-Z-Boy’s new Urban Attitudes collection, which is “geared toward a more urban demographic made to fit in those smaller, city apartments, without compromising style or breaking your wallet” with an integrated campaign starring spokeswoman Brooke Shields.

Part of the larger “Live Life Comfortably” brand campaign, the Urban Attitudes launch is centered around two broadcast spots: “Photo Shoot” and “Movie Set.” The prior rolled out on Monday, featuring Shields in a fancy dress lounging on the new Urban Attitudes couch as over-the-top glamorous elements are gradually stripped away from the set. Obviously, (perhaps too obviously) this demonstrates the new collection’s attainability and reasonable price while implying that it is still sophisticated. The two 30-second broadcast spots will run on network cable, including A&E, Bravo, Food Network, Hallmark, HGTV, OWN and TNT, while the campaign also includes print ads running in Martha Stewart Living, Real Simple, Traditional Home and other publications.

“Urban Attitudes is our most significant collection launch in 10 years, and it makes a bold statement for our brand. RPA’s campaign showcases the collection’s eclectic mix that fits the tastes of consumers with a penchant for style, while being surprisingly affordable,” said Doug Collier, chief marketing officer at La-Z-Boy.

“We created a twist on the overall ‘Live Life Comfortably’ campaign by reinforcing the message that modern sophistication and style doesn’t have to mean pricey, unlike other high-end, designer furniture,” said RPA chief creative officer and EVP Joe Baratelli. “Brooke continues to deliver that down-to-earth, relatable persona while amplifying her role as a star to convey the elegance of the new collection.” Credits after the jump. Read more

Lance Reddick Introduces Cree LED Bulbs for Baldwin&


Lance Reddick, who you should know as Lieutenant Daniels on The Wire, takes center stage in Raleigh-based agency Baldwin&‘s new campaign for Cree LED Bulbs, entitled “The Room of Enlightenment.”

The digital campaign features Daniels Reddick in a series of loquacious spots extolling the virtues of LED bulbs, which compare favorably to the incandescent ham fryers you grew up with. Relying on solid copywriting and Reddick’s excellent delivery, the spots are memorable without any frills or fancy production touches. The campaign comes on the heels of a recent incandescent bulb ban, with stores still trying to sell their remaining stock of the soon-to-be relics. One spot, “Gray Market” (featured above) pontificates that there will soon be an illicit market for incandescent bulbs where you may find yourself  “trading jugs of grandpa’s porch juice for bulbs out of a rusty hatchback from a guy with a tattoo on his forehead who goes by the name of Rattlesnake.” In other, clever spots, Reddick uses a competitor’s oddly-shaped bulb as a ping-pong paddle, and talks metaphorical money goats. Stick around for a couple more spots, along with campaign credits, after the jump. Read more

<< PREVIOUS PAGENEXT PAGE >>