The W+K/Old Spice cavalcade continues as the agency is now touting the P&G brand’s Champion lineup with a new series of ads, one of which features a brief appearance from a sandcastle Delorean and Rollergirl herself, Heather Graham (above). Who needs the Rocky theme when you can instill self-confidence via W+K’s latest campaign, which carries the regrettable yet appropriate tagline “Believe in Your Smellf.” At least we can say the Portland HQ’s ongoing work for Old Spice continues to be fairly unpredictable and eye-catching. Peep a :15 spot and credits after the jump.
TMZ is reporting that Dick Clark has died of a massive heart attack at the age of 82. Clark, the man behind American Bandstand, Rockin’ New Years Eve and a gazillion other shows, has been having health issues since he suffered a stroke a few years back along with having type 2 diabetes. On the ad end, might as well show off this old ditty from over 50 years ago along with some others. RIP, sir.
Is LeBron James poised to be the next digital agency maven? Apparently, SapientNitro thinks so as the shop has not only teamed up with the Miami Heat superstar and his management firm LRMR to not only re-launch lebronjames.com (still in development), but have the athlete help expand its digital and social media platforms. According to the SapientNitro camp, LeBron marks its first sports star/celebrity client. So far, it’s been a good week for the pro baller, who single-handedly defeated the New Jersey Nets last night by scoring 17 straight points at the end to clinch the game minus his partner-in-crime, Dwyane Wade, who was resting his sore ankle.
In a statement, Sapient CMO Bill Kanarick says, “LeBron was one of the first sports stars to understand the power of digital and social media to create two-way dialogue with his fans. We look forward to working with LeBron and his team to further build community and fan engagement in innovative ways.”
From Toyota and Saatchi & Saatchi LA comes a new YouTube campaign for the Prius c, a digital experience hailed by the agency as the “first and only YouTube-based car configurator to exist.”
Last month, Toyota debuted a TV spot comparing the game of life to, well, the board game LIFE, emphasizing how the Prius c’s fuel-efficiency helps young car buyers take their lives to the next level. Now, Toyota has debuted a new LIFE-themed YouTube channel, where celebs give young Gen Y-ers car-buying advice including how to balance one’s budget with a vehicle purchase, calculate MPG, and the tech advantages of the Prius. Making a cameo appearance in a video called “Wallet Wisdom” (above) is Danica McKeller, the limber mathematician best known for capturing the hearts of Gen Y with her role as “Winnie Cooper” on The Wonder Years.
Also appearing to talk about the Prius c’s “Touch Tracer Display” is a man known to the world as “Bill Nye the Science Guy,” who made learning an absolute kick-ass experience for 90s Saturday morning TV viewers. So, why all the celebs of yesteryear? Referring to the YouTube campaign, Saatchi LA says in a statement that “the core demographic for the Prius c is made up of city-dwelling professionals in their 20s and 30s who lead extremely busy lives. And although they don’t spend time checking into Foursquare to unlock deals or viewing long-format content from their phones, they are ‘social shoppers’; and often look for tools that help them easily share and collect opinions. Saatchi LA also found that the Gen-Y set, who are artistic and creative in nature, are turned off by the standard, clinical car configurations of today that feature stale drop-down menus, constant pricing per feature and standard 360 car spins.”
Aside from YouTube, the campaign will also be shared over “this generation’s favorites,” Google+, Twitter and Facebook. View the Prius c interactive YouTube page here.
From Chicago-based multicutural agency Commonground comes the first spot in a new television campaign titled “Who’s the Coldest?” for Coors Light. The first spot, “Bodyguard,” reunites rapper-turned-family friendly Hollywood mogul Ice Cube with his cast-mate from Friday, Tommy “Tiny” Lister. Aside from playing the neighborhood bully “Deebo” in the Friday trilogy, you might also recognize “Tiny” from his role as the noble, unnamed prisoner who doesn’t blow up a boat in The Dark Knight.
With the (hopefully) final film in the Friday series, Last Friday, due out in 2013, perhaps we should expect to see cameos from the likes of Chris Tucker and Faizon Love as the campaign continues.
According who the anonymous source who sent the clip our way, “It’s viewed by many that this campaign and these spots are better than the Coors Light work DraftFCB is putting out there.” What say you, dear commenters? Here’s some fairly recent work for the brand from DraftFCB for comparison:
Well, guess it was only inevitable that Mother’s Mary J. Blige‘s Burger King ad which was pulled for, um, “music-licensing” issues, would be given the parody treatment, but even this is ridiculous. Here, the Second City Network , which has spawned almost every funny, famous person and/or SNL cast member you know since at least the ’70s, provides this clip that takes the stereotype shlock to 11. Guess we can understand why Dave Chappelle fled his show. The original ad is below.
If it ain’t broke, don’t fix it. Converse seems to be taking this adage to heart, producing another installment of its “Three Artists One Song” campaign by Anomaly.
The campaign has created unlikely collaborators in the past, including joining New Order’sBernard Sumner with Hot Chip and Hot City and Soulja Boy with Matt and Kim and Andrew W.K. For the track and music video “Warrior,” Converse and Anomaly are bringing together DJ and Kid Sister/M.I.A. collaborator A-Trak, Mark Foster of seemingly overnight indie pop sensation Foster the People, and New Zealand-based singer/songwriter, Kimbra.
As with past collaborations, the actual track is a pleasant surprise. But, the video, featuring a lucha libre underground wrestling fight club, is where this unlikely trio shines. Credits after the jump.
You might remember Jenna Livingston as the mastermind of the “Starbucks Spelling” Tumblr from last summer, and over the weekend, the New York-based copywriter returned with a more ambitious side project/stunt that involves, who else, meme darling Ryan Gosling. Several sites have been following Livingston’s amusing viral effort in which 200 Easter eggs were hidden throughout NYC. Each egg came with a note that included a picture a Gosling as well as an Easter-themed message and signature, and those who found one could tweet their images to @GoslingEaster to prove it. Livingston, though, says she is not connected to the actual Ryan Gosling in any way, though we’re curious to see how the actor feels about this (she tells us he has yet to respond).
Anyhow, Mashable posted some stats and images from Twitter last night, which can you can check out here and peep a larger image from the outdoor effort after the jump.
During MLB Opening Weekend, a round of new TV spots debuted for Chevy from Spike Lee/DDB collaboration, Spike DDB. The campaign stars Detroit Tigers pitching ace Justin Verlander and recent slugging addition Prince Fielder (above) mumbling a 1974 jingle that compares the automaker to the ultimate American items (“baseball, hotdogs, apple pie and Chevrolet”). For a blast from the past, here’s Chevy’s anthem of material patriotism from almost 40 years ago:
As both Verlander and Fielder are under 30, there’s probably no way the pair were familiar with this Chevy campaign prior to exhibiting their singing and acting chops in these spots. But, coming off a sweep that embarrassed the Boston Red Sox, there’s no way Tigers fans are going to call out their heroes for manufacturing nostalgia. Watch the other two spots after the jump and visit the Chevy Baseball website here.
Last year, New Era delighted with a round of spots that featured Boston Red Sox fan John Krasinski and New York Yankees fan Alec Baldwin trading jabs in support of their respective teams. Donning New Era’s on-field hats, the campaign (created by agency Brooklyn Brothers) ran over the course of the 2011 MLB regular season, culminating in Baldwin’s “character” accidentally committing an act of arson after taunting Krasinski by burning a stack of Sox tickets.
This time around, New Era is focusing on a different baseball rivalry, casting two more members of the NBC Thursday night comedy lineup in starring roles. Written and produced by the team at Funny or Die, “Chicago vs. Chicago: Round 1″ finds Cubs supporter Nick Offerman (Ron Swanson of Parks and Recreation) trash-talking with Southside native and White Sox fan, Craig Robinson (Darryl Philbin of The Office). Debuting today, the 60-second cut focuses on, among other things, Wrigley Field’s famous foliage, former Illinois governor Rod Blagojevich‘s attempt to sell off President Obama’s vacant senate seat, and whether or not “havetalent” is one word.
And, for the record, you CAN get good pizza north of Division St. No; Gino’s East doesn’t count. Read an interview with Offerman and Robinson discussing the spot and their history with Chicago baseball here.
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