One week ago, Digiday posted a story asking “why are agency people so unhappy?”
It’s been very popular for good reason. Here’s a relevant quote from Dan LaCivita of Firstborn:
“The people writing racist, sexist and awful comments on websites are the bottom of the barrel, and they’re employed, which means they’re making a whole bunch of other people miserable too.”
We have no idea which websites he might be referencing, but we wanted to learn more — so we decided to wade through the Digiday comments to more effectively gauge the agency world’s response to the piece.
In summary, the reasons readers gave for their own misery were:
- Overinvolved, increasingly demanding clients
- A focus on data/ROI over strong creative work
- Younger employees and their various senses of entitlement