The Boulder bunch at Crispin Porter + Bogusky has welcomed two new creative directors in Dan Donovan and Bill Roden. Well, this actually marks Roden’s second stint at the agency following a few integrated creative director gigs at the likes of David&Goliath (on Kia), Saatchi & Saatchi and TBWA\Chiat\Day LA (on Activision’s Call of Duty: Modern Warfare work). Now back at CP+B, Roden (pictured) will serve as a CD on the MetLife account.
As for Donovan, the creative spent the majority of his career at McCann New York, where he had a 12-year run and moved up the ladder from junior copywriter to GCD. Along the way, he worked on past and present accounts including U.S. Army, ESPN, MLB, Sprint, Nikon and Verizon Wireless (you might remember this one). Donovan now serves at CP+B as creative director on the agency’s Microsoft biz.
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From here, 2010 seems like a much simpler time. Back then, jobs at marquee agencies could be attained by Google AdWords bids that targeted ad execs with a penchant for Google-ing themselves. While Alec Brownstein‘s digital stunt landed him at Y&R NY, many others who have followed in his tech-savvy footsteps have fallen short. But, one graphic designer’s recent job-seeking stunt is so utterly bizarre that it might inspire a whole new class of young ad professionals who seek creative respite beyond the typical portfolio, resume and cover letter trio.
Inspired by the late Jean-Michel Basquiat‘s SAMO style of street art, wherein key words and phrases are repeated throughout various artworks, graphic designer Shaun Gibson is hoping to attract the attention of CP+B by using the agency’s website Twitter feed as his own personal camera. In the image above, you’ll see that Gibson repeatedly uses the phrase “Van Skin” when he posts, establishing his virtual alter-ego while utilizing the fact that CP+B’s Twitter feed automatically pulls in any and all mentions of the agency. Along with the Twitter takeover, Gibson is supporting his campaign by creating James Victore-inspired images using the Van Skin tag, like the one below.
In addition, Gibson tells us, “The last part, and while I am not expert with video, I was planning to close this campaign out with a few youtube videos with a mock testimonial and maybe a mock ad then reveal who I am. Needless to say if the blogs pick this up I probably wont need to reveal myself, you will do it for me. Either way it’s been fun.” Well, either way, Shaun, we’re happy to give you an additional platform to make your case. Watch the very creepy video below, and consider how Van Skin might support your agency’s art department.
In between all the EVP-promotion blitz, perhaps one of the names got lost in the bunch. We’ve received word that the 10-year agency exec Mason Reed (maybe up there in greatest soap opera names ever), who’s now joining with CP+B’s L.A. office as EVP/managing director at said shop. During his decade-long stint, Reed worked on current and dead pieces of biz, Virgin Atlantic Airways,Hulu, Slim Jim, Method home cleaning products, Nike and Burger King. In his current role, Reed will turn his focus onto Old Navy and the MDC agency’s portion of the Microsoft biz.
After just eight months, Crispin Porter + Bogusky has instilled enough faith in Tom Markham to name him as executive creative director at the Boulder-based operation. Prior to CP+B, Markham served as global creative director at Lowe’s operation in the NYC area, where he managed the digital output of its 75 agencies around the world. Now at CP+B, Markham. who will serve as Crispin’s “most senior interactive creative,” is working on the Kraft business. According to a statement from the agency’s worldwide CCO Rob Reilly, is ready to “…get his hands dirty in the creative process again. In doing so, he quickly made significant contributions with his creative leadership and infectious positivity. He will have an even greater impact on our clients and within our walls as ECD.”
Crispin Porter + Bogusky creative director Tom Hauser is leaving the Boulder bunch after just over a year and heading back to his native Germany. Hauser was initially brought on in March 2011 as interactive ACD on the agency’s then-existing Burger King account as well as Kraft Mac ‘n Cheese and Jell-O. Most recently, he worked on projects for Coke Zero, namely the “Magnificent Monday” work in which the brand lobbied to make the day after the Super Bowl a national holiday.
We were forwarded a note that Hauser posted yesterday, which reads:
“Dear CP+B friends, today is my last day in the USA and I just wanted to thank all of you for the good times we had together…talking about the UN and all of my american colleagues, parking lot BBQs, agency allnighters, Pearl Street mayhems, sweaty hikes, crazy roadtrips and so much more stuff! It was a great honour meeting you guys. Rock on and Auf Wiedersehen! Tom”
No word on Hauser’s plans back in Germany, but prior to CP+B, he made the rounds in the local agency scene, working as a CD at the likes of Jung von Matt, Springer & Jacoby, Lukas Lindemann Rosinski and Grabarz & Partner.
If the name Rich Tlapek doesn’t ring a bell, perhaps you may know him as the guy who was reportedly responsible for penning Southwest’s “Ding: You are now free to move about the country” tagline while at GSD&M, where he worked for 14 years. Now, after spending the last several months freelancing for the likes of Sid Lee, Innocean and Saatchi LA (and even starting up what appears to his own operation, Sacred Cow), Tlapek has taken his talents to Boulder and joined up with CP+B as creative director on the Best Buy business.
During his lengthy stay at GSD&M, Tlapek moved up from copywriter to group creative director, leading work on accounts including the aforementioned Southwest as well as Charles Schwab, CBS Sports and Goodyear, which the Austin agency debuted over a year ago.
After spending technically four years in the CP+B camp after the MDC agency acquired his interactive shop Texture Media, Dan Fox is getting promoted once again, this time adding “executive” to his VP, creative technology director title. Since 2008, Fox has worked as technical director on VW’s website and has been involved with notable CP+B clients including Best Buy, Old Navy, Bolthouse Farms and Kraft (remember this interesting work for Jell-O last December?).
Well, guess it’s a day of people news as Crispin has brought on David Henry full-time. Henry has been serving as a consultant to the last several months but now takes on the ranks as executive director, business insights. You might now Henry from his previous role as Burger Kind’s VP, global business & consumer insights. Here’s a note from CP+B chief Andrew Keller:
“Our goal at CP+B has always been to meaningfully partner with our clients, bringing them compelling creative, technological expertise, an understanding of social media and culture, as well as a foundation of business intelligence necessary to really grow their brand, We have worked with David for many years at BK and were continually blown away by the way he was able to uncover key business truths that lead to growth. He is an inspiring person and will help us offer our clients valuable insights in new and important ways.“
We’ve received confirmation that as part of its ongoing “alignment” process, Crispin Porter + Bogusky had to let go of some staffers in its Toronto office. Here’s a statement from CEO Andrew Keller:
“As we continue to align our six offices with our one agency model, we have simplified our structure. One consequence of this is that 11 of the positions in the Toronto office are no longer needed. Although we do not take the laying off of employees lightly, we believe that we must act in the best interest of both our employees and our clients at all times. We are confident that this move allows us to bring our clients the most powerful CP+B thinking from across the globe.”
Among the 11 staffers affected is creative director/head of interactive Darren Richardson, who had been CP+B Toronto for just over a year. From what we’ve been told, CP+B’s office up north has a current staff count of 50.
It seems as though the hiring manager at Old Navy’s “Funnovations Inc.” is quite the fanatic of early 90s sitcoms. After all, Blossom star and current Big Bang Theory cast member Mayim Bialik revives her giant floral hat for a stint spent deploying “Bee Bots” on spring dresses. It’s always amazing how quickly these Old Navy spots from CP+B and prodco Brand New School turn into surreal portrayals of a dystopian society controlled by excessively cheerful celebrities who run clothing factories.
So maybe using Bootsy Collins to sell boots last winter was a bit of a stretch, but if there’s one media personality we can immortalize for bringing colorful clothing to the masses 20-some years ago, it was blossom and her outrageously bright clothing. Also, it’s kind of nice (and a little depressing) that Joey Lawrence can still make some money on the side by not wearing a shirt and saying, “Whoa.”
On that note, who’s ready for the second season of Melissa and Joey on ABC Family? Credits after the jump.