After the departure of worldwide chief creative officer Rob Reilly in December, CP+B “announced a new, decentralized model that gave its offices in various cities more autonomy.” Watson joins the agency from BBDO, where he led the Bud Light account. Before that he was at Goodby Detroit, where he oversaw Chevrolet. The industry veteran has also spent time with Leonard/Monahan, Team One, Arnold and Saatchi & Saatchi New York. He has created award-winning work for clients such as Miller High Life, Fruit by the Foot, and AT&T.
Crispin Porter & Bogusky
Vitamin Water is obviously a CP&B client, but we have very little info for this slightly insane Japanese spot other than the fact that one Himanshu Kumar, aka “Heems” of Dat Racist, wrote the music and that DIESEL artistic director Nicola Formichetti may have provided something resembling creative.
Google translate isn’t helping much, but we’ll go with it anyway: how often do you see an ad repping the theater/restaurant you kept telling everyone you wanted to check out last year if only it weren’t a 65-minute subway ride away? We did glean this nugget from the translator:
“The flavor deployment bright colors, you can enjoy to choose what you like to suit lifestyle and mood, the condition of their own throughout the day.”
The key question: is this submission stranger than the 2012 CP&B spot after the jump?
Yes, word is out that Bob Winter, former Y&R (what was then Chicago) CCO who left for Crispin Porter + Bogusky in late 2012, has found a new gig at VSA Partners. Winter, who helped create the Bud Light “Real Men of Genius” campaign while at DDB and led wins on Dave & Buster’s and Famous Footwear during his stint at Y&R, will now take on the role of partner/executive creative director at VSA, which houses offices in its homebase of Chicago as well as Detroit and NYC.
In a statement, said agency’s CEO, Dana Arnett, says, “The addition of this world-class marketing talent just continues to advance VSA’s legacy of designing powerful, human-centered experiences across channels that are realized to the highest creative and strategic standards. When those dots are effectively connected, clients and consumers always benefit.”
As mentioned before, during his career, Winter also served as a creative director at Goodby and an SVP/CD at Leo Burnett.
Well, this is news to us but we’ve received confirmation from sources familiar with the matter that Darin Brown is no longer serving as president of CP+B Europe, a position he’s held for well over three years. From what we’ve been told, Brown actually parted ways with Crispin in January and sources in the know tell us that there will be a new leader in Europe but the role will belong to someone more senior. Prior to CP+B, Brown spent a dozen years at Razorfish, last serving in a similar role as president of the agency’s European operations. During his career, Brown also served on the account side at the likes of Leo Burnett.
Crispin Porter + Bogusky didn’t have to look any further than from within to find someone to succeed Chad Hopenwasser, the eight-year agency vet and VP/director of video production who split for the HOP gig at Chiat NY last month. Taking over Hopenwasser’s role now is Kate Hildebrant, who has been with CP+B since 2009 and most recently served served as VP/executive integrated producer. During her time at CP+B, Hildebrant worked on campaigns for clients including Jell-O, Fruit of the Loom, Microsoft, Kraft, American Express and Bolthouse Farms.
Prior to Crispin, the exec spent four years at DDB, producing efforts for McDonald’s, State Farm, Wrigley and Anheuser-Busch along the way. Early on in her career, Hildebrant spent several years as a producer at Fallon, serving as an assistant producer on BMW Films’ award-winning “The Hire” among other projects.
After spending nearly the last six years together, Domino’s and Crispin Porter + Bogusky just couldn’t bear to part ways, it appears. Therefore, client and agency have agreed to extend their relationship through 2016. In a statement, Domino’s CMO, Russell Weiner, says, “Both Domino’s and CP+B take a great deal of pride in being a part of one of the more memorable turnarounds in the history of quick service restaurants. But beyond just the turnaround itself, the thing that has impressed us the most about working with CP+B is the way we have found ways to sustain both our strong results and consistent messages in the four years since.”
In case you don’t remember, it was in 2009, following a major PR blow thanks to some idiotic employees, when CP+B literally helped turn Domino’s around via a campaign called, yes, “Pizza Turnaround“ (and creating even more transparency in ensuing campaigns as well). Anyhow, the chain’s CMO Weiner adds, “CP+B is much more than just a group making great commercials – they are a true strategic partner for our brand, and have unquestionably earned this opportunity. I cannot wait to see what the next two years bring as this partnership continues.” You can check out some of the more nifty recent Domino’s work from CP+B here, here and here.
For what we believe is CP+B’s Hotels.com debut, the agency decided to turn the “Captain Obvious” of middle school insults into an actual person, and boy is he annoying.
The risk in trying to make a humorous ad is that when it misfires it usually comes across as irritating, and this is a textbook example. Captain Obvious spends the 60 seconds given (there’s also a 30-second version) roaming around a hotel — “the best place to talk about hotels” — pointing out obvious things like what “all you can eat” means, that “gym is short for gymnasium” and that Hotels.com is on the Internet. Does this sound mildly irritating to you? Because it should. Clearly, the ad is attempting to say that Hotels.com is the obvious choice for booking hotels, but instead it will just make most people want to punch Captain Obvious in the face and/or change the channel after about three seconds.
As mentioned, tipsters tell us that “Captain Obvious” marks CP+B’s first work for the brand since taking over for Y&R Chicago on the account last October. If it’s any indication of what’s to come, we’re really going to miss Y&R’s approach, such as with this clever skydiving effort from a few years back. Maybe CP+B will change up their strategy to something less obnoxious, but we’ve got a bad feeling we’ll be seeing this character for a while.
Vanilla Ice appears as a grocery store worker stocking shelves and rocking out to his own “Ninja Rap” in a new spot from CP+B promoting Kraft’s ubiquitous macaroni and cheese-like food product, now with Teenage Mutant Ninja Turtle shaped pasta.
The spot plays on the nostalgic humor surrounding Vanilla Ice when a mom starts singing and dancing along with him. Her son is not pleased by this turn of events, and he angrily puts the box of Kraft Mac+Cheese in the cart and walks away as Ice–aka Rob Van Winkle–utters his trademark “Word to your mother” line. CP+B will run with several #WordToYourMother memes over the course of the new campaign, and also plans to reward the brand’s “most fervent Facebook & Twitter fans with Golden Autographs –limited edition boxes of Kraft TMNT Mac & Cheese that were props featured in the commercial and signed by Vanilla Ice himself.” Because Vanilla Ice autographs are still something people want, apparently.
The new campaign is a fun continuation of Kraft’s “You Know You Love It” and a fond reminder of TMNT days gone by for those of us who grew up with the turtles. Now, before Michael Bay ruins the franchise, let’s all take a moment to remember this wonderfully terrible moment in cinematic history:
If you still haven’t had enough of Vanilla Ice (You’ve had over 20 years to have enough of Vanilla Ice, what’s wrong with you?) stick around for a behind the scenes video, along with credits, after the jump. Read more
It’s been a busy day it seems at camp Crispin as the MDC-owned agency has promoted two of its veteran staffers to role of managing director in separate offices. In Boulder, 10-year vet Danielle Whalen, who most recently served as EVP/group account director on Applebee’s and Fruit of the Loom, has assumed the MD role. Whalen originally joined CP+B in 1999 as an account manager supervisor, but left two years later and then rejoined the agency in ’04 to help lead the Burger King business. During that heyday, the agency produced such efforts as, yes, Subservient Chicken and subsequently award-winning campaigns like Whopper Freakout. In addition to BK, Whalen has also worked on Old Navy.
Joining Whalen in MD status is Carter Nance, a fellow EVP/group account director who’s been with CP+B since 1999 who currently oversees Domino’s and VitaminWater and will now take on the new role in the Miami office.
We’ve been told these are new positions and as a result of the move, CP+B fills out its MD posts in Boulder, Miami and L.A., the last of which has been assumed by Mason Reed since spring 2012. With the goal being to move to “a more decentralized structure,” CP+B president Steve Erich says, “Danielle, Carter and Mason are three amazingly strong account leaders who all started in the Miami office over ten years ago, fully embody the beliefs of CP+B and understand the power of great creative product. They will work with their individual offices, as well as the collective agency, to drive our client businesses and the performance of CP+B.”
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