Lund is the latest in a string of hires, the most prominent among them being W+K CD Kevin Jones. But we know that Lund will remain in New York while reporting to CP+B CCO Ralph Watson, who joined the agency in April after a stint at BBDO.
Lund started his career with Forsman&Bodenfors in Sweden, working on IKEA and Reebok before transitioning to the states and working on Chevrolet, among other clients, for McCann. His LinkedIn page tells us that “he is now at CP+B working on Infiniti and more.”
Agency PR tells us that Lund, who is officially an employee of CP+B’s Boulder office, is currently part of a small team serving client Met Life in New York City (here’s the team’s most recent campaign from September). Because CP+B has no Manhattan location, the group works out of a shared space owned by holding company MDC Partners.