TVNewser TVSpy LostRemote SocialTimes AllFacebook FishbowlNY FishbowlDC PRNewser 10,000 Words GalleyCat UnBeige MediaJobsDaily

DDB

Staffing Cuts at DDB Chicago

DDBiconSQ

We don’t have much in the way of specific details, but we can confirm a tip we received this afternoon: a round of layoffs occurred at DDB Chicago today.

We hear that 2-3 percent of the agency’s Windy City workforce received the equivalent of the “pink slip” this afternoon; given the size of DDB’s Chicago office, that puts the total on the low end of the 15-30 employee range.

There’s no word on which departments were hardest hit, but we do have some clues: the unfortunate changes came about due to two large clients, and the news does not come as a complete surprise in either case.

Read more

Mediabistro Course

Public Relations

Public RelationsStarting October 1, learn how to get your foot in the door and launch your PR career! Taught by the former VP of Corporate Communications at Playboy Enterprises, Linda Marsicano will teach you how to draft pitch letters and press releases, develop and implement PR plans, garner media coverage, and other skills you need for a successful career in public relations. Register now!

Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

adam&eveDDB See ‘Gliding Lights’ for Sony

The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.

The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:

The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.

We’re not sure about all that, but the visuals are impressive.

Read more

DDB Does Mom/Dad Humor for Breyers

As if we needed further proof that 90′s-style R&B is history’s most resilient genre (even when performed by painfully white people), here’s a little skit created by DDB to position client Breyers’ gelato as the kind of naughty treat that mature adults indulge in when the kids aren’t watching.

In order to remind everyone how silly the idea of gelato as a vice really is, the copywriters made sure to point out the inanity of the sad pleasures that parents (apparently) allow themselves to enjoy: HBO and a frozen dessert that contains about 35 percent of the fat of, you know, the real stuff.

Read more

DDB Debuts Skittles’ First Ever Halloween Ad

It seems odd that there’s never been a Halloween ad for Skittles. While the brand may not have the same kind of association with the holiday as, say, Reese’s, it still commands a good deal of exchange value for kids swapping trick or treat hauls. And yet DDB Chicago’s new Halloween spot, extending the brand’s “Experience The Rainbow” campaign, is the brand’s first foray into Halloween advertising.

As you might expect, the ad contains the level of weirdness associated with that campaign, and the brand’s advertising in general. When a boy finds himself stuck in a giant spiderweb, attempting to reach a bag of Skittles, his friend wonders what to do. Then a giant spider shows up, promising to help if he gets stuck, and thus begins a lifelong friendship…or does it?

The spot is rolling out as a 15-second broadcast spot and an extended, 45-second online video (featured above), and will run until Halloween. Read more

DDB &Tribal Introduces KLM’s Lost & Found Team Mascot

DDB & Tribal Worldwide, Amsterdam introduces KLM’s Lost & Found Team with a new video highlighting the team’s adorable canine mascot.

Since KLM receives 40,000 questions via social media every week, and many of them relate to missing items, the company decided to set up a dedicated Lost & Found team. The team “uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.” DDB & Tribal decided they were missing something, however: a search dog.

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” said Alex Herwig and Jeroen Thissen, creatives at DDB & Tribal Worldwide. “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

In the video, the search dog can be seen reuniting passengers with missing items, training and getting friendly with KLM staff. It’s worth a quick 90 seconds for a look at KLM’s mascot in action, but if you want to skip the introduction and get straight to the canine cuteness, skip to around the 30-second mark or so. Read more

DDB Canada Appoints Cosmo Campbell as CCO

350e6c1

David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. Read more

Hans and Franz Pump It Up in DDB’s Latest #DoubleCheck Spot

Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs.

Dana Carvey and Kevin Nealon’s classic SNL characters surprise Aaron Rodgers’ “Discount Double Check® Guy” in the gym and offer to pump up his workout as a token of thanks:

The nostalgia is effective in this spot, probably because Hans and Franz was always a better skit than anything involving Rob Schneider.

Read more

adam&eveDDB Shoots Slow-Mo Kitty Pics for Temptations

The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.

They’re extreme athletes.

The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.

From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”

We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.

Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.

Read more

NEXT PAGE >>