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DDB

DDB &Tribal Introduces KLM’s Lost & Found Team Mascot

DDB & Tribal Worldwide, Amsterdam introduces KLM’s Lost & Found Team with a new video highlighting the team’s adorable canine mascot.

Since KLM receives 40,000 questions via social media every week, and many of them relate to missing items, the company decided to set up a dedicated Lost & Found team. The team “uses all available information like seat numbers, phone numbers and public social media details to reunite passengers with their belongings.” DDB & Tribal decided they were missing something, however: a search dog.

“We were told that the members of KLM’s Lost & Found team sometimes track down passengers before they even realize they’ve lost something,” said Alex Herwig and Jeroen Thissen, creatives at DDB & Tribal Worldwide. “We feel they are a bit like detectives. So to illustrate that KLM goes above and beyond for their passengers, we decided to involve a search dog.”

In the video, the search dog can be seen reuniting passengers with missing items, training and getting friendly with KLM staff. It’s worth a quick 90 seconds for a look at KLM’s mascot in action, but if you want to skip the introduction and get straight to the canine cuteness, skip to around the 30-second mark or so. Read more

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DDB Canada Appoints Cosmo Campbell as CCO

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David Leonard, national president and chief operating officer of DDB Canada announced today that the agency has appointed 17-year DDB veteran Cosmo Campbell as its new chief creative officer. Campbell replaces Kevin Drew Davis, who is transferring to DDB Chicago to serve as senior vice president, executive creative director on the McDonald’s US business.

Campbell previously served as executive creative director of DDB Canada Vancouver, where his work has been recognized with numerous national and international awards. Dean Lee, who has served as executive creative director alongside Campbell at DDB Canada Vancouver, will now take over on a solo basis. In his new role as DDB Canada’s chief creative officer, Campbell will be responsible for overseeing the agency’s creative production and “serve as a key architect on new business strategy.” Read more

DDB Canada Waxes Nostalgic for Nordstrom

DDB Canada has a new campaign for Nordstrom entitled “Shoes That Move You,” that takes a nostalgic look back at customer’s childhoods.

In “Cardboard Box,” for example, a voiceover says, “When you were young, you could see endless possibility inside of a cardboard box…” over whimsically shot scenes of children making imaginative use of cardboard boxes. The spot then cuts to a woman opening up a box of Nordstrom shoes, as the voiceover finishes “…some things never change.” This transition is handled well, suggesting to the viewer that the woman at the spot’s conclusion is the cardboard astronaut from the previous shot. In the similarly-themed “Cake,” meanwhile, Nordstrom shoes are likened to getting the biggest slice of cake at a party. Both spots aim to capitalize on the cute factor, while making customers associate the brand with fond childhood memories. Read more

Hans and Franz Pump It Up in DDB’s Latest #DoubleCheck Spot

Just in time for the start of football season comes the possibly anticipated Hans and Franz #DoubleCheck spot from DDB — a follow-up to the “makin’ copies” ad that aired during the MTV VMAs.

Dana Carvey and Kevin Nealon’s classic SNL characters surprise Aaron Rodgers’ “Discount Double Check® Guy” in the gym and offer to pump up his workout as a token of thanks:

The nostalgia is effective in this spot, probably because Hans and Franz was always a better skit than anything involving Rob Schneider.

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adam&eveDDB Shoots Slow-Mo Kitty Pics for Temptations

The latest spot from adam&eveDDB reminds us that our feline friends aren’t just grumpy…and they’re definitely not lazy.

They’re extreme athletes.

The purpose of the ad is to promote client Temptations’ new “Tumblrs” product, or the most effective method we’ve seen for turning cats into dogs.

From the press release, these treats disguised as toys, which are “designed for owners to toss and roll”, can provide you with “a new way to bond” with your kitty. Marketing speak translation: “We created TEMPTATIONS TUMBLERS to help owners easily engage with their cats.”

We get it — and the superimposition of athletes over kittens is a nice aesthetic touch, though we’re dog people through and through.

Now someone please create a product that will stop our puppy from emitting the kind of low-level howl that screams “pay attention to me!” at 5:45 every morning.

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DDB California Names Todd Grantham President, CEO

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DDB California has named Todd Grantham as the agency’s new president and CEO, based out of the agency’s San Francisco office, Adweek reports. Grantham fills the role vacated by Mike Harris in June.

Grantham arrives at DDB California from Goodby Silverstein & Partners, where he served as director of new business and associate partner. He originally arrived at Goodby back in 1996 and has held roles at the agency including  associate director of account management and managing director. He’s worked with clients such as Chevrolet, Saturn Adobe, Hewlett-Packard, Yahoo and Quaker Oats.

DDB North America President Mark O’Brien “cited Grantham’s brand experience, people skills and ‘respect for creativity’” in making the hire, according to Adweek. Grantham’s experience in developing new business was undoubtedly another factor, as the agency looks to rebound from losing Well Fargo to BBDO in March. Top accounts at the agency currently include ConAgra Foods and Clorox.

DDB’s Rodgers Townsend Agency Livens Up the Office for The Hartford

DDB’s Rodgers Townsend agency, St. Louis, pumps some life into the office (via jams) for The Hartford, in the latest iteration of its “Play On” campaign.

The agency collaborated with The Hartford, which provides insurance to small companies, for the interactive YouTube video. Viewers choose a genre of music, and then the office breaks into a spontaneous dance party, before promptly returning back to work. It’s well worth a view for a quick chuckle. We recommend “Retro Tech” and “Renaissance,” although you can’t really go wrong.

“We wanted to connect people to the message, when the unforeseen happens, The Hartford helps businesses prevail,” Steve Jones, assistant VP-marketing, small commercial at The Hartford, explained to AdAge. “This time, we wanted to do something fun and engaging that’s right for social channels and online.”

DDB Revives Rob Schneider’s Career for State Farm

Here we thought last week’s BBDO Throwback Thursday campaign for Twix would fill our 90s nostalgia quotient for the month.

But a coming campaign created by DDB Chicago to promote State Farm promises to pack in more former Saturday Night Live stars than an Adam Sandler movie.

Here’s the first spot:

Nice to see Rob Schneider get work when he’s not busy blaming Big Pharma for Robin Williams’ suicide.

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DDB Johannesburg Isn’t Impressed by Your Car Ads

This week DDB’s Johannesburg, South Africa shop showed us the latest in what we might call a trend: a legitimate car ad parodying its own subgenre.

Of course, DDB isn’t the first party to poke fun at the cliches that make up so many auto spots.

Read more

DDB California Brings Back ‘Snap Into a Slim Jim’

DDB California brings back Slim Jim’s classic “Snap Into a Slim Jim” tagline in their latest campaign for the brand.

The new campaign targets the 18-25 crowd, most of whom are probably too young to remember the line as delivered by Randy Savage in its original incarnation. Still, it’s a memorable tagline and bringing it back will stoke nostalgia in the slightly older set. The 30-second spot reintroducing the line “Snap Into It,” unfortunately, is less memorable. With the only lines in the ad rhymes playing on meat sticks: bro sticks, pro sticks, hooray sticks, meat chicks, tree sticks, etc., the onscreen action focuses on one group of friends’ epic day, concluding with a goat party. “Snap into a goat party, snap into a slim jim,” the spot concludes. As you can imagine, it’s a tad on the goofy side, but the tagline’s return is a welcome one. A series of 15-second ads, also featuring the classic tagline, pit Slim Jims against a generic competitor in a series of ridiculous situations.

“It’s what people know and love about the brand,” group creative director Travis Parr told Adweek, reffering to the old tagline. “ConAgra worried it had too much baggage or might make them seem old. But they finally decided it was cool.” Credits and the 15-second “Possum” after the jump. Read more

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