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DDB Brussels Attempts to Stop People from Googling Medical Symptoms

Belgium’s Flemish government recently commissioned DDB Brussels to come up with a way to get people to stop googling their medical symptoms, leading to myriad, and potentially harmful, (self) misdiagnoses.

The agency came up with a pretty intriguing solution, buying Google Adwords for the top 100 searched symptoms and directing searchers to the Gezondheid en Wetenschap (Health and Science) website through a message stating, “Don’t Google it, check a reliable source.” They also made a promotional clip (featured above) for the campaign, introducing the issue of the perils of self-diagnosing via Google search. “I have a deadly disease, and I’m going to die in six weeks,” says a man with a solemn expression on his face. Suddenly, though, his expression relaxes and he adds, “Or at least that’s what I thought when I used Google to diagnose my twitching eyelid.” It’s a good way to get your attention, using the most dire of scenarios to draw attention to the ineffectiveness of using a tool like Google for self diagnosis, as 75 percent of the population does. Since, on the Internet, “anyone can be a doctor,” the video states, you’re likely to find the wrong solution, which can potentially make things worse (as it illustrates through comic exaggeration). It’s a clever campaign, and by placing the information in the right place at the right time, DDB Brussels just may help change people’s behavior. Read more

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adam&eveDDB Celebrates Holiday Materialism for Mulberry

In adam&eveDDB’s Christmas spot for Mulberry, a grandmother “wins Christmas’ with a Mulberry bag, trumping some pretty stiff competition in the process.

The ad follows a young woman as she opens a series of presents, beginning with a pointillist portrait of her painted by her sister. Each gift gets more over the top and ridiculous, verging into the absurd, until the girl’s reaction to the Mulberry bag from her grandmother reveals it to be the best gift of all. It’s an interesting approach, forgoing the typical sentimentality of holiday advertising for a tongue-in-cheek celebration of materialism. adam&eveDDB pulls it off well, slowly ramping up the absurdity and not taking itself too seriously while still effectively promoting the brand. That the agency was able to produce both the heartwarming “Monty The Penguin” ad for John Lewis and this, pretty much its polar opposite, shows impressive range. Read more

adam&eveDDB Crafts Holiday Epic for John Lewis

adam&eveDDB crafted what is sure to be one of the most talked about holiday ads of the year with “Monty The Penguin” for John Lewis.

Of course, this hardly comes a surprise, given the pair’s track record with holiday advertising. But “Monty The Penguin” still manages to stand out. The two-minute ad tells the story of a boy and his best friend, a penguin named Monty. We follow them through scenes of their day-to-day activities, and get an idea of their relationship through a charming montage set to a cover of the John Lennon-penned “Real Love” by Tom Odell. Somewhere along the way it becomes apparent that Monty is missing something, as he wistfully watches couples in the park and in movies. The conflict reaches its adorable conclusion on Christmas morning, coupled by a reveal that is effective even if it doesn’t come as a surprise.

The broadcast spot, which cost around $1.6 million dollars to make, is part of John Lewis’ overall $11 million holiday campaign. It is supported by a children’s book called Monty’s Christmas, an audio app version of the book narrated by Dermot O’Leary, a single release of Tom Odell‘s version of “Real Love,” and an in-store experiential event called Monty’s Den, created in partnership with Samsung and including Monty’s Goggles, an Occulus Rift like technology created using Google Cardboard.

“At John Lewis, this time of year is all about helping our customers create their dream Christmas,” Craig Inglis, marketing director at John Lewis, told Adweek. “We hope this uplifting tale of Sam’s love for his friend Monty will remind people of the magic of Christmas through a child’s eyes and inspire them to think how they can make the festive season extra special for their friends and loved ones.”

We Hear: Big Changes Coming to DDB New York

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Today we received word of some big changes brewing at DDB New York.

The first hint came in June when the agency hired Chris Brown, who had been CEO of DDB Group Australia since 2012, to run its New York office. (Peter Hempel, CEO of DDB NY since 2005, is now chief executive of the larger DDB Group.)

Since then, DDB NY won the Iams and Eukanuba pet food brands accounts and began planning its larger restructuring; the biggest announcement in the near future will be the hiring of a new chief creative officer to lead the office’s newest incarnation. We don’t know exactly when the news will drop, but the change is coming — this yet-to-be-named CCO will aim to make the most of DDB New York’s existing talent while pushing for new business.

In the meantime, however, “restructuring” unfortunately means downsizing. Today the agency let what we believe to be a small percentage of its New York staffers go in the interest of better aligning its team with the coming changes.

We hear that DDB’s shift will include more leadership moves and that its long-term goal is to create a more efficient operation in Manhattan to better serve both current and future clients (while pitching some new business that might not have been considered in the past). No word on which departments were hit hardest today.

In short, expect significant announcements from DDB in the coming days and weeks. Updates when we receive them.

DDB Chicago Names Jack Perone CSO

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DDB Chicago has named Jack Perone as its new chief strategy officer, AdAge reports. Perone takes over for John Kottman, who leaves for New York to become director of strategy for DDB’s North America operations.

Perone arrives at DDB Chicago as an 18 year veteran at JWT, most recently serving as VP-director of strategic planning. In that position, Perone was responsible for managing the planning department, overseeing agency accounts and generating new business — including Tylenol, Motrin, Kit Kat, Grand Marnier, Special K and the University of Toronto. Prior to JWT, Perone worked at FCB as an account executive, McCann Erickson as account supervisor and Lowe SMS as account director. Read more

adam&eveDDB Shows Beauty of ‘Ice Bubbles’ for Sony

adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.”

The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns form inside them, and despite their almost unearthly beauty, the spot was purportedly shot without the use of special effects. It’s a clever (and visually stunning) way to reflect the kind of detail captured in Sony’s 4K Ultra HD TV.

“We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerizing when they reflected light,” Leila de Blinkk told Adweek. “To bring out all these details in 4K was to almost discover a new world, that we didn’t suspect existed.” Read more

DDB California Built This City for Brita Water Filters

It’s pretty fair to assume that people know by now that people know that soft drinks have a lot of sugar in them, yet it’s easy to forget just how much you’re putting into your body. So DDB California found a clever way to visualize the amount of sugar you intake if you drink a soda every day for Brita.

The agency created a model city made entirely of sugar cubes. The spot starts small, by showing the amount of sugar in one soda, before showing what a soda a day for a year, and then a lifetime, looks like. “But you can help change that with a simple choice,” the voiceover says at the conclusion of the spot, “Drink more water — filtered, by Brita.” It’s a really effective way to deliver the message, \first taking down sugary drinks and then presenting Brita as the solution, and, beyond that, the sugar cube city is just really cool to look at.

adam&eveDDB, UK Slows Things Down for YouTube

adam&eveDDB, UK enlists the aid of The Slow Mo Guys in a new online ad in support of YouTube, directed by Jack Driscoll, released in both 30 and 60-second iterations.

Since, in recent years YouTube has seen some fierce competition in a market they seemed to solely dominate for a long period (namely Vine), using one of its most popular channels to promote the service makes a lot of sense. It also helps that the schtick The Slow Mo Guys employ is pretty handily explained in under 30-seconds but engaging enough to capture people’s attention. The Guys also tout YouTube as an interactive community by showing how they take suggestions for their show. This format works well for YouTube, allowing its stars to champion the format while also gaining free exposure.

David Beckham Stars in New Haig Club Whisky Ad by adam&eveDDB

David Beckham is certainly no stranger to advertising, but as far as we’re aware this is the first time the former soccer superstar has appeared in an ad for booze.

Beckham stars in the new spot from adam&eveDDB for Haig Club Whisky, which was directed by Guy Ritchie. The ad sees Beckham partying it up at a remote estate in the Scottish highland — the kind of swanky real estate its fair to assume he and wife Victoria Beckham actually own — after meeting up with a group of friends. Beckham doesn’t speak in the ad (there’s no dialogue, actually) but he’s still the focus of attention, with Ritchie mostly keeping the camera focused on the star in the well-shot ad.

Update: A helpful commenter pointed to a tweet by adam&eveDDB claiming credit for the spot.

DDB, Doremus Tout Benefits of Glass for O-I

Doremus and DDB Colombia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week. Read more

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