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DDB

DDB/Tribal Worldwide Amsterdam Get Bouncy in Banned TomTom Spot

How does one sell wearable technology?” is a question the ad industry will have to answer at some point in the very near future as Google Glass makes the awkward transition from a virtual “punch me” sign to what those in the field call “a conversation piece.”

Not all wearables are as in-your-face (literally) as Glass, though. Some are more strategically located.

This spot–released today for Dutch tech client TomTom with creative by DDB and Tribal Worldwide, Amsterdam–just provided us with two prominent answers to the above question…and got itself banned in the process.

We can see why, though nothing in this spot says “Dutch manufacturer of automotive navigation systems, including both stand-alone units and software for personal digital assistants and mobile telephones” to us…

We’re told that the campaign, starring a model (Alexandria Morgan) whose name we’d never encountered before today, aims to offer “a tongue-in-cheek take on the usual slow motion videos featuring women, often found on the internet” while highlighting the benefits of the company’s new workout-friendly smartwatch, complete with ”a built-in heart rate monitor that eliminates the need for an awkward, sometimes uncomfortable chest strap.”

So…success?

Credits if/when we receive them.

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Motivational Monday: ‘The Idea Catchers’ by DDB Limelight

In case you’re currently suffering through a case of the late Mondays, DDB Group Asia Pacific (@DDBLimelight) recently released a video entitled “The Idea Catchers.”

According to a blog post on the agency’s website, the video, first imagined by Regional Creative Director Andy Fackrell seeks to honor “the people behind the work who constantly observe, think and meticulously deliver thought-provoking ideas, which have had an impact on popular culture.”

In other words, it’s a defense of advertising creatives everywhere.

Read more

DDB Toronto Targets ‘Junkface’ for Neutrogena

DDB Toronto has a new campaign for Neutrogena discouraging men from washing their junk and their face with the same soap (and offering up Neutrogena Men Face Wash as the perfect solution).

As Adweek points out, the Canadian campaign “assumes that men start low and move up in the shower,” a somewhat dubious assumption. Still, the 60-second spot is not without its (heavily influenced by W+K’s Old Spice) charm. While “Junkface” explains the cause of Junkface, there is little description of the symptoms, although we can reasonably assume they include junk particles in the facial region.

The goofy humor continues on www.stopjunkface.com, which contends that 72% of Canadians have junkface, with Alberta having the most Junkface sufferers at 86%. Men with chinstraps are especially prone to Junkface, and all bounty hunters suffer from it. The site also offers the important reminder to keep knees, owls, and footballs away from your nether regions. No word yet on whether Neutrogena plans to offer a separate line of soap for your junk.

Read more

DDB NY Names Chris Brown CEO

Chris BrownDDB New York has named Chris Brown as its new president and chief executive officer, succeeding Peter Hempel, “who shifts to the new role of CEO of DDB Group, a larger collection of agencies that includes DDB, Tribal, DDB Remedy and Uproar@DDB,” Adweek reports. Hempel has held the role of DDB New York CEO since 2005

Brown will begin his new position in September, departing from his role as Australian CEO of DDB Group, which he has held since 2012. Prior to that, Brown served as group managing director at DDB Group Sydney and started out at DDB back in 1997 as business director of DDB London. As president and CEO of the New York office, he will oversee work on such accounts as Johnson & Johnson, ExxonMobil, Unilever,Electrolux, New York Lottery,  Merck, and Cotton.

DDB NY Introduces ‘Future You’ for New York Lottery

Today DDB New York is launching the first ever campaign for New York Lottery to use a “for life” concept rather than a lump-sum jackpot.

The spot, entitled “Future You” shows a young man in a convenience store who goes to the register to make a purchase and eyes up a deck of cards. As his future self looks on (somehow), from a spacious futuristic mansion, he changes his mind and decides to buy a Cash 4 Life Quick Pick instead. “I scared me,” says a relived future you, before zooming off in his hover chair. It’s never explained how “Future You” watches his younger self, or how he could not know that he’s won the lottery if he’s already been enjoying his winnings, but I guess we’re just not supposed to think about that.

In addition to the TV spot, the campaign also includes radio spots in both English and Spanish, print ads, billboards, digital and a social media element centered around the hashtag “#CASH4LIFE.” Stick around for credits after the jump. Read more

DDB Budapest Launches Tweet-Based Friday the 13th Experiment

Seeing as it’s Friday, June 13 and all, DDB’s Hungarian branch has decided to get into the spirit of the most superstitious date of the year via Twitter. The agency has launched a simple, one-day project that aims to find out how your Friday the 13th is going simply by using the hashtag #lucky or #unlucky in your tweets. The main goal of the 24-hour effort is to find out if Friday the 13th is really deserving of all the negativity that’s been attached to it through the ages, and from the looks of it on the live “Friday the 13th: The Experiment” site, today is proving to be more auspicious than unlucky. Well, there’s still over 14 hours to go so we’ll see what happens when the end results are posted tomorrow. While our day’s been neither lucky nor unlucky thus far, we’re just saddened by the lack of a Jason Voorhees appearance in this project (though the Tupac one is, um, interesting).

DDB SF President Mike Harris Leaves; Los Angeles Office Closes

mike-harris-01-2014Your tips have been confirmed this morning.

Mike Harris, now-former president of DDB San Francisco, left the agency for an undisclosed senior management role at an (also undisclosed) production company in Los Angeles.

Rumors about the demise of a second, L.A.-based office that Harris ran since joining the agency nearly two years ago have also come to pass; the “shingle” shuttered after the Wells Fargo account went to BBDO.

We’re currently angling for more details and will update if/when we receive them.

CCO Matt Eastwood Leaves DDB for JWT

Matt Eastwood

The move is now official: agency vet Matt Eastwood has left his position as CCO at DDB New York to become worldwide chief creative officer at JWT (or, as they’d prefer, the J. Walter Thompson Company).

The Australian-turned-New Yorker worked with DDB in his home country and served as CCO at Y&R before he replaced a departing Eric Silver in DDB’s Manhattan office almost exactly four years ago.

Eastwood brings an extensive portfolio to the new role; he scored the #5 spot on the Ad Age “most awarded” list for 2013, and his name has appeared atop the credits for recent campaigns featuring everything from bearded, lottery-playing hipsters to seniors who never remember to wear their condoms.

Beginning next month, Eastwood will report directly to JWT global president Gustavo Martinez. He will be the first to fill the global CCO role since the 2009 departure of Craig Davis, who left to rejoin the continent of Australia.

DDB Chicago, The Marketing Store Bring the Trickshots in ‘McDonald’s GOL!’

DDB Chicago teamed up with Smuggler and Whitehouse Post to create “McDonald’s GOL!,” an online and broadcast spot for the World Cup sponsors.

The 1:50 video (above) celebrates amateur trickshots, including a few from unexpected sources, as players around the world show off their skills in anticipation of the 2014 World Cup, now less than 10 days away. It’s a fun approach, and many of the trickshots are quite impressive. At the conclusion of the video, viewers are prompted to visit gol.mcd.com, home of the campaign’s augmented reality trick shot game.

The app utilizes Qualcomm Vuforia AR technology to allow players to bounce a digital soccer ball off real world items, but only after it is triggered from any of the 12 limited-edition FIFA World Cup™ fry boxes — designed by The Marketing Store, who also led strategy and creative on the campaign. Over the course of the campaign, the game will “be available to play from 1.5 billion fry boxes in almost 120 countries,” making it the largest AR experience ever created. Stick around after the jump for credits and a look at some of the fry boxes. Read more

DDB Strategic Manifesto Defines ‘Influence’

What is “influence?”

According to this internal DDB Worldwide manifesto, the word represents both the simple task of convincing consumers to trade money for goods and services and the nearly incomprehensible essence underlying all things–whatever their size and/or buying power.

Here, with a little help from 90′s-era Massive Attack, DDB explains the thinking behind its own strategic approach: serving the client by focusing on the big picture rather than quibbling over the details; delivering real value via the familiar “truth in advertising” maxim; changing consumers’ lives rather than just convincing them to click “like.”

It’s sleek, bold and minimal.

But did it make you reconsider the reason you wake up every morning?

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