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DDB

Hey, Gramps! Wear a Condom!

It is “hump day,” after all (sorry). Just when you thought the day couldn’t get any worse, you’re now imagining seniors getting it on in every position imaginable. Still, you have to hand it to the cast of this PSA from DDB NY for SaferSexforSeniors.com. They’re quite flexible, no?

Aside from being a state known for horribly offensive MLB managers and the most ass-backwards self-defense law anyone’s ever heard of, Florida is also STD central for the 55+ crowd. A lack of sexual education and pregnancy potential has been resulting in a huge spike in syphilis and Chlamydia in seniors, with cases of the diseases rising 71 percent and 62 percent respectively from 2005-2009. DDB NY CCO Matt Eastwood says in a statement “I was important for us that our creative response felt empowering to the 55, 60, 65+ demographic. Whether the younger generation likes it or not, our grandparents are having sex. We wanted to make a sexy ad that maintains a level of tastefulness and encourages seniors to enjoy their sex lives –safely.”

So, quit being a prude, and just be proud of these brave souls for getting some action despite the risk of dislocating hips in the process. Credits after the jump.

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MEDIABISTRO EVENTS

Use Social Media to Market Your Business

Launch a social media campaign that will build your brand and deliver results in our online Social Media Marketing Boot Camp starting June 7. Speakers include Abigail Cusick (Bravo Digital), Gregory Galant (Sawhorse Media), Alex Leo (Thomson Reuters Digital), Jim Tobin (Ignite Social Media), and many more. Read the reviews.

Chevy Revives 1974 Jingle for Baseball-Themed TV Campaign

During MLB Opening Weekend, a round of new TV spots debuted for Chevy from Spike Lee/DDB collaboration, Spike DDB. The campaign stars Detroit Tigers pitching ace Justin Verlander and recent slugging addition Prince Fielder (above) mumbling a 1974 jingle that compares the automaker to the ultimate American items (“baseball, hotdogs, apple pie and Chevrolet”). For a blast from the past, here’s Chevy’s anthem of material patriotism from almost 40 years ago:

As both Verlander and Fielder are under 30, there’s probably no way the pair were familiar with this Chevy campaign prior to exhibiting their singing and acting chops in these spots. But, coming off a sweep that embarrassed the Boston Red Sox, there’s no way Tigers fans are going to call out their heroes for manufacturing nostalgia. Watch the other two spots after the jump and visit the Chevy Baseball website here.

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DDB Sydney Creative Team Moves to New York

Aussie creative team Matthew Knapp and John Downing, who have spent the last five years as art director and copywriter, respectively, at DDB Sydney, have moved to the States to join the agency’s New York office.

Knapp (pictured) and Downing, who officially start at DDB NY today as senior AD and CW, respectively, will work across the agency’s portfolio of clients including the New York Lottery and Hertz. As a result of the move, the pair reunites with Matt Eastwood, who was their boss back home in Australia and eventually took over as DDB New York’s CCO in the fall of 2010. The New York transplants have basically spent their entire professional careers at DDB, which plucked them from its “LaunchPad” internship program (created by the Sydney office) back in 2007. Since then, Knapp and Downing have collaborated on efforts for McDonald’s, Telstra, Tourism Australia, Lipton, Arnott’s, Volkswagen, and Hasbro.

Kickstart This Agency Producer’s Documentary of the Falkland Islands

Near the bottom of the world lie the Falkland Islands, a South Atlantic archipelago made up of over 700 individual islands.

Two of the Falklands’ major resources are landmines and wool, the former due to a 150-year ownership conflict between Argentina and Britain and the latter due to a surfeit of sheep. In fact, very few informational materials about the Falkland Islands exist outside of those focusing on either the war or on the islands’ diverse wildlife. That’s why two American documentary filmmakers, Vern Cummins and DDB Chicago associate producer Jamie Gallant, are attempting to be the first to make a film that focuses on the over 3,000 people that call the Falklands home.

Their project, titled 51º South, is currently looking for some financial support. For the pair to fly Chicago to New York to Santiago to Punta Arena, Chile to the island chain, as well as pay for the cost of insurance and transportation around the island, Vern and Jamie estimate they need about $10,000 to make their project to come to life this summer. So, what’s the hip way to ask for a handout in the 21st century? Kickstarter, of course! On Kickstarter, Vern and Jamie are already over half way to their goal with 71 backers pledging more than $6,000. With 18 days left to finance their exploration, you can help kick-start the pair’s dream by pledging your donation here and visiting the film’s official website here.

Snow Splitting from DDB

DDB has confirmed that Brandon Snow, who has spent the last three-and-a-half years working out of the agency’s New York office as director of business development, has resigned from his post. Snow is leaving for a second tour-of duty with the NBA, where he spent two years as senior director of global marketing partnerships prior to joining DDB. Snow, though, will remain at DDB until the end of the month before heading back to the Association. The agency says that it will announce his replacement at a future date.

Scarpelli to Retire at Year’s End

Guess we should’ve seen it coming when Bob Scarpelli handed over global chief creative duties at DDB Worldwide to Amir Kassaei back in February. After remaining on as chairman after the transition, Scarpelli will now officially step down from the agency he’s called home for 35 years at the end of 2011.

In a statement, Scarpelli, who will still consult for DDB and has now returned to Chicago from New York, says, “I have had a magical career at DDB. I’ve been fortunate to work with some amazingly smart and talented people over the years, both at the agency and at our clients. But now it’s time for me to step back, pay full attention to my family and my health, and enjoy whatever surprises life has in store for me.”

Scarpelli, who started his career as a copywriter at what was then Needham Harper & Steers, took on the role of DDB Worldwide chairman/CCO in 2006 before giving up the latter title to Kassaei.

Well, Here’s One Agency That’s in the Mike’s Mix

It looks like Mike’s Hard Lemonade is just as fickle as Heineken when it comes to agency relationships as it was reported yesterday that the Seattle-based brand is ready to review yet again after spending less than two years with ArnoldNYC (and two with Amalgamated before that). Sources familiar with the matter confirm that one of the agencies now involved in Mike’s “limited search” is DDB Chicago, whose network is probably still smarting from losing out on the ExxonMobil global creative pitch. It’s safe to say, though, that a decision will be made a bit faster with Mike’s.

Blink and You Might’ve Missed Him: Ogilvy’s Kottmann Splits for DDB

Well, we have to say this is up there on the list when it comes to shortest agency stints, especially in terms of high-level positions. Barely three-and-a-half months after signing on at Ogilvy as senior partner, MD in its planning department, John Kottmann has packed his bags and moved to Chicago to join DDB as chief strategy officer. In a statement, DDB Chicago CEO Peter McGuinness offers the usual lathering, saying, “In an industry that’s increasingly about ‘cool and shiny’ downstream tactics and channels, John’s about all that, plus he’s about upstream business and brand-building ideas.  Moreover, he’s got the gravitas and intelligence to not only explain them, but sell them.”

During his rather brief stay at Ogilvy, Kottmann specifically worked on new business planning as well as notable accounts including AmEx and Gap. Prior to Ogilvy, Kottmann spent the majority of his career at McCann, where he last served as EVP/CSO and helped the agency win the U.S. Army account back in 2005 and also served as global planning director on MasterCard during his run.

State Farm Steals Aaron Rodgers’ ‘Title Belt’

During last year’s race to the Super Bowl, Green Bay Packers QB Aaron Rodgers invented a new kind of touchdown celebration that Wisconsinites of all walks could perform with pride. Rodgers’ homage to professional wrestling, the “Title Belt” became an image synonymous with the Packers’ playoff run, a run that ended with Rodgers holding the Lombardi Trophy above his head, a replica WWE championship belt draped over his shoulder.

If Milwaukee Brewers’ left fielder Ryan Braun‘s use of the gesture to motivate his team in the NLDS or State Farms’ usurpation of it for the above “Discount Double Check” spot are any indication, the celebration isn’t going away anytime soon. Created by DDB Chicago, the spot (which debuted last weekend) even squeezes in an overenthusiastic cheesehead at the end. If you want to learn more about the dance and the NFL’s current best quarterback, watch the Packers tear apart the Minnesota Vikings next Sunday afternoon on Fox. If you want to learn about the time I kept doing the “Title Belt” gesture to a increasingly angry Cleveland Browns fan this summer (and the resulting physical altercation), you’ll have to wait until this spot gets a sequel. Credits after the jump.

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DDB Chi Adds Draft Alum Pultorak to Roster

After spending 15 years at Draftfcb Chicago, Chris Pultorak (right) is moving on and is now assuming the newly created position of SVP, integrated brand leader on the Capital One business at DDB. During his rather lengthy stay at Draft, Pultorak spent eight years at Foote Cone & Belding before the merger and eventually served as SVP, group management director on the SC Johnson corporate business, covering bases from strategy to digital to promotions.

At his side will be Matthew Schabdach, who is joining DDB Chicago to serve as account director on Capital One. Schabdach perhaps most notably served as an account director at McGarryBowen for clients including Verizon Wireless/Droid and Chase.

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