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adam&eveDDB Shows Beauty of ‘Ice Bubbles’ for Sony

adam&eveDDB has a new broadcast spot promoting Sony’s 4K Ultra HD TV with a new spot called “Ice Bubbles.”

The 60-second spot takes a look at the majestic beauty of bubbles freezing in mid-air. As the bubbles freeze, intricate crystalline patterns form inside them, and despite their almost unearthly beauty, the spot was purportedly shot without the use of special effects. It’s a clever (and visually stunning) way to reflect the kind of detail captured in Sony’s 4K Ultra HD TV.

“We were blown away by the beauty of the intricate patterns that the freezing of the bubbles’ surface was creating at very low temperature. The feather, flower and star ice shapes were so delicate and mesmerizing when they reflected light,” Leila de Blinkk told Adweek. “To bring out all these details in 4K was to almost discover a new world, that we didn’t suspect existed.” Read more

DDB California Built This City for Brita Water Filters

It’s pretty fair to assume that people know by now that people know that soft drinks have a lot of sugar in them, yet it’s easy to forget just how much you’re putting into your body. So DDB California found a clever way to visualize the amount of sugar you intake if you drink a soda every day for Brita.

The agency created a model city made entirely of sugar cubes. The spot starts small, by showing the amount of sugar in one soda, before showing what a soda a day for a year, and then a lifetime, looks like. “But you can help change that with a simple choice,” the voiceover says at the conclusion of the spot, “Drink more water — filtered, by Brita.” It’s a really effective way to deliver the message, \first taking down sugary drinks and then presenting Brita as the solution, and, beyond that, the sugar cube city is just really cool to look at.

adam&eveDDB, UK Slows Things Down for YouTube

adam&eveDDB, UK enlists the aid of The Slow Mo Guys in a new online ad in support of YouTube, directed by Jack Driscoll, released in both 30 and 60-second iterations.

Since, in recent years YouTube has seen some fierce competition in a market they seemed to solely dominate for a long period (namely Vine), using one of its most popular channels to promote the service makes a lot of sense. It also helps that the schtick The Slow Mo Guys employ is pretty handily explained in under 30-seconds but engaging enough to capture people’s attention. The Guys also tout YouTube as an interactive community by showing how they take suggestions for their show. This format works well for YouTube, allowing its stars to champion the format while also gaining free exposure.

David Beckham Stars in New Haig Club Whisky Ad by adam&eveDDB

David Beckham is certainly no stranger to advertising, but as far as we’re aware this is the first time the former soccer superstar has appeared in an ad for booze.

Beckham stars in the new spot from adam&eveDDB for Haig Club Whisky, which was directed by Guy Ritchie. The ad sees Beckham partying it up at a remote estate in the Scottish highland — the kind of swanky real estate its fair to assume he and wife Victoria Beckham actually own — after meeting up with a group of friends. Beckham doesn’t speak in the ad (there’s no dialogue, actually) but he’s still the focus of attention, with Ritchie mostly keeping the camera focused on the star in the well-shot ad.

Update: A helpful commenter pointed to a tweet by adam&eveDDB claiming credit for the spot.

DDB, Doremus Tout Benefits of Glass for O-I

Doremus and DDB Colombia have released a new campaign for O-I, the largest manufacturer of glass packaging in the world, touting the benefits of glass over cans and plastic.

While a campaign for glass bottles may sound like a pretty boring proposition, the agencies do a good job at keeping things entertaining. In the above spot, probably the best of the bunch, a group of friends get glass envy when they realize the shortcomings of clunking beer cans together. In other spots a man stranded on an island has poor luck sending a distress signal with a plastic bottle and a guy’s cardboard box of whiskey ruins his chances with a lady. While the spots vary in effectiveness and entertainment value they largely do a good job at showing the benefits of glass over other options in inventive ways. The ads broke online earlier this month and will extend to television in Colombia and Peru later this week. Read more

Spike DDB Looks Fancy in a Cadillac

Given all the recent drama surrounding the Cadillac account and the fact that it’s the end of the day on a Friday, we thought it would be a good time to look at some alternate work for one of the company’s campaigns.

Here, then, are two spots from Spike DDB – yes, the one run by Spike Lee and based nowhere near our neighborhood in Brooklyn — to promote the new Cadillac ATS sedan.

The first one, “Coding It”, seems to be about professional responsibility:

Note the old, corporate dude and his subtle nod of approval.

So you can get away with using the word “chiseled” outside the Twilight fan fiction universe.

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Staffing Cuts at DDB Chicago

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We don’t have much in the way of specific details, but we can confirm a tip we received this afternoon: a round of layoffs occurred at DDB Chicago today.

We hear that 2-3 percent of the agency’s Windy City workforce received the equivalent of the “pink slip” this afternoon; given the size of DDB’s Chicago office, that puts the total on the low end of the 15-30 employee range.

There’s no word on which departments were hardest hit, but we do have some clues: the unfortunate changes came about due to two large clients, and the news does not come as a complete surprise in either case.

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Etcetera/DDB Launches ‘The People Network’ for TNT

Amsterdam-based international agency Etcetera/DDB has a new integrated campaign for TNT, introducing the new tagline, “The People Network.”

For a 50-second broadcast spot, Etcetera/DDB created a delivery truck made out of people. As traffic builds up heading into a tunnel, the people break away and run with packages through the tunnel, reassembling once the traffic dies down, as a boy looks on amazed. The campaign took 100 days for Etcetera/DDB to create, from ideation to execution, working closely with TNT. It rolls out in eight key markets this week, with the broadcast effort supported by digital, OOH, direct, promotion, print and radio components, eventually rolling out in 30 different European countries.

Dick van der Lecq, MD of Etcetera said, “Previously customers bought products or brands. Nowadays customers consciously buy a company. The DNA and the people behind the brand. Talking to dozens of TNT employees showed us the only way to express their attitude towards clients: the human transport company. A ‘human truck’ captures that belief in the TV-commercial in one sight.”

Stick around after a jump for a look at the making of the human truck in the spot. Read more

adam&eveDDB See ‘Gliding Lights’ for Sony

The latest spot advertising Sony’s newest smartphone goes well beyond your standard product demo.

The ad, created by adam&eveDDB as part of the brand’s “demand great” campaign, shows us an (almost certainly exaggerated) sequence starring several well-lit skiiers and the best cover of Kavinsky’s “Night Call” to date:

The spot looks like an attempt to position the phone itself — which has not been released yet in the U.S. and will probably make its first appearance stateside in October a mere six-plus months after its predecessor’s debut — as a superior alternative to better-known competitors.

We’re not sure about all that, but the visuals are impressive.

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DDB Does Mom/Dad Humor for Breyers

As if we needed further proof that 90′s-style R&B is history’s most resilient genre (even when performed by painfully white people), here’s a little skit created by DDB to position client Breyers’ gelato as the kind of naughty treat that mature adults indulge in when the kids aren’t watching.

In order to remind everyone how silly the idea of gelato as a vice really is, the copywriters made sure to point out the inanity of the sad pleasures that parents (apparently) allow themselves to enjoy: HBO and a frozen dessert that contains about 35 percent of the fat of, you know, the real stuff.

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