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DDB

DDB Chicago Unveils ‘Celebrate with a Bite’ for McDonald’s

The biting of the medal has become a tradition at the Olympic games that symbolizes victory. DDB Chicago draws the connection between this iconic symbol and the biting of McNuggets and other McDonald’s products “sometimes used to celebrate life’s smaller victories” for the juggernaut Olympic sponsor.

The spot “takes viewers on a ride through Olympic history [which] cleverly juxtaposes medal-biting images with shots of fans across the world biting into McDonald’s Chicken McNuggets.” The first 45 seconds or so of the 60 second spot are given to a well-produced homage to Olympic history. When athletes start biting their medals, the text “The greatest victories are celebrated with a bite” appears on screen, followed by shots of people digging into their McNuggets. It’s well executed, even if the idea of likening winning a gold medal to biting into a meal made of molded leftover chicken parts is quite the stretch. Credits after the jump. Read more

DDB Launches Seahawks-Inspired Print/Banner Campaign

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DDB has created a series of print and banner ads for Skittles celebrating the Seahawks in anticipation of the Super Bowl.

The straightforward ads claim that the “S” on Skittles (pictured in green in the ads) now stands for Seahawks. These ads continue the brand’s celebration of the Seattle Seahawks and their star Marshawn Lynch. Last night, Skittles began a charitable auction to benefit Lynch’s the Fam 1st Family Foundation. The auction’s three lots include “24 packs of Skittles Seattle Mix (one of them signed by Marshawn Lynch) and one unique Skittles covered item, such as a football, a helmet or a megaphone.” The bidding began at $100, with one of the lots’ current high bid at $5,700. DDB’s print campaign will run “tomorrow in the Seattle Times, and on Saturday in the Tacoma Tribune and The Olympian, and they will take over Skittles’ entire existing digital media buy starting today.”

DDB Chicago Lands New CCO

johnmaxhamDDB Chicago has appointed a new chief creative officer in John Maxham, who rejoins the agency after spending the last four years as executive creative director/partner at Seattle-based Cole & Weber United. Maxham, who originally served as SVP/GCD on all things AT&T at DDB Chi for two years, will now oversee the creative product and 100 staffers, working with clients including McDonald’s, State Farm, Mars Inc., Capital One and Safeway in the process. Maxham’s arrival will fill a six-month void left when Ewan Paterson and DDB Chicago parted ways.

His new boss, DDB Chicago CEO Paul Gunning, says in a statement, “I looked very hard to find a partner that would share in my passion for DDB and the iconic American brands we work on. I wanted a true leader with a diverse creative skill set who could not only work across media channels, but also flex from B2C to B2B. This was not an easy task but John is uniquely qualified.”

During his ad career, Maxham (who *shameless plug* talked to us about Super Bowl a couple of years ago) served as a creative director at Team One and an ACD at Lowe.

 

 

DDB Oslo Recruiting Young Talent via ‘Snapchat Pitch’

DDB is taking to Snapchat to hire new young talent with “The Snapchat Pitch.” The student contests invites entrants to pitch their idea to DDB in 10 seconds, operating under the assumption that “Great ideas can be explained in a sentence.”

Here’s how it works: First, connect with DDB_OSLO on Snapchat. Then, pitch your idea in 10 seconds or less in any way you deem fit. The creatives at DDB have pledged to watch every single pitch, and, if yours is sufficiently brilliant, they’ll fly you out to Oslo for an interview. The winners of the contest will be announced on April 3rd. Head on over to “The Snapchat Pitch” site for more details if you’d like to enter. Good luck.

Menno Kluin Out at DDB (Updated: Kluin Joins Deutsch NY)

MattmennoA phone call has confirmed that Menno Kluin is no longer with DDB New York, which he joined nearly three years ago as ECD/head of art. Kluin’s arrival at DDB NY marked one of said office’s then newly christened CCO Matt Eastwood‘s first notable hires (Eastwood and Kluin pictured l-r). Kluin joined DDB after spending three years at Y&R, serving in a similar role as CD/head of art and putting out efforts such as this. During his career, the creative exec also served as an award-winning art director at Saatchi & Saatchi. No word on where he’s headed to next but we’ll fill in the blanks if and when we find out.

Update: Well, there you go. Deutsch New York has hired Kluin as ECD/head of art & design. Menno starts Tuesday, January 21.  He will be reporting to CCO Kerry Keenan.

DDB Canada’s Netflix ‘Pep Talk’ Falls Flat

While Netflix is absolutely everywhere in the US, the streaming service has had some trouble catching on in Canada, where “research showed that Canadians struggled to see the value in the service.” So how do you get Canadians to like something? Hockey, definitely hockey.

So, DDB Canada Vancouver whipped up (and it does feel whipped up) a locker room spot for the new Canadian brand campaign entitled “Pep Talk,” in which a coach tells his players to “remember that scene from that movie on Netflix” where “the coach…gave that speech…well that, gentleman, is what I am saying!” rather than provide a speech of his own. The whole thing is reminiscent of a Simpsons joke from the 1992 episode “Homer at the Bat” in which Mr. Burns tells his softball team, “So I want you to remember some inspiring words that someone else might have told you over the course of your lives, and go out there and win!” But, you know, a lot less funny.

The idea was to show “how stories you can find on Netflix stay with you anywhere, anytime.” It would have helped to create an ad that stuck with you, instead of one this forgettable. Credits after the jump. Read more

Malcolm Assumes ECD Post at DDB Chicago

tommalcolmDDB Chicago has announced that Tony Malcolm, who’s spent nearly the last decade at Leo Burnett, has now joined up with DDB Chicago as executive creative director on the latter’s McDonald’s account. Malcolm is no stranger to the brand as he previously served as creative director on the Mickey D’s biz while at Leo Burnett’s U.K. branch. Malcolm, who says in a statement that he’s”…sad to give up my tickets for the 2013-2014 Fulham season,but I am already a Bulls fan and will be following the Cubs,” replaces Bill Camino, who is now CCO at Y&R Chicago.

During his career, Malcolm has also worked at the likes Saatchi and Saatchi, Leagas Delaney, TBWA, AMV, Wieden+Kennedy and has run his own shop, Malcolm Moore.

RIP DDB CD, Brad Morgan

ddb_logo1We received the sad news that last week, DDB Chicago creative director Brad Morgan lost his battle with cancer. Morgan had been with the agency for a quarter-century and helped lead creative on accounts ranging from Anheuser-Busch and McDonald’s to Frito-Lays and Mars. Here’s a note to staff from DDB Chi SVP/ECD Mark Gross, who mentions among other things mentions arguably Morgan’s most notable accomplishment at the agency, verbatim:

“Brad Morgan was a highly respected art director, who worked at ad agency DDB Chicago for over 25 years. It was an outstanding career filled with numerous highlights and accomplishments. Brad was a talented, skilled artist and a stellar art director with a keen sense of style and taste. As Creative Director, Brad became a beloved and respected leader. His positive attitude was infectious and uplifting, and his passion for advertising unequaled. He was a tireless worker, who always took pride in everything he did. No matter how tough things got, Brad worked through it with a warm smile on his face.

Brad worked on numerous accounts throughout his career. His most notable accomplishment was the invention of Chester Cheetah – an iconic character still being used today. Brad was also responsible for creating many of the most memorable and revered Super Bowl Ads for Budweiser and Bud Light.

The only thing more impressive than Brad’s list of talents was his fun, warm, genuine, caring personality. He was a true gentleman, a good friend, a caring soul and just an all around terrific guy to be around. Anyone who worked with Brad would tell you how special of person he really was.

Brad Morgan, thank you for everything you gave us and for being the terrific person that you were. You will be sorely missed.  We all raise a Jack and Coke in your honor and say God bless you – farewell dear friend.”

 

DDB Canada, K-Y: Let’s Talk About Lubricant, Baby

DDB Canada has a new campaign for K-Y Brand lubricant called “Warm Up To Love Again.” As the title suggests, this campaign is targeted at couples having intimacy issues, rather than continually fapping, hormonal teenage boys (another key lubricant demographic). More specifically, the campaign speaks to “women, who want to stay connected with their partner through enjoyable physical and emotional intimacy, but who have not been comfortable introducing a personal lubricant into their relationship.”

DDB manages to do this with lighthearted humor, important because of the awkwardness of broaching the issue of personal lubrication. In each spot, a woman witnesses her (conspicuously unsexy) partner performing an everyday task in slow-motion, while an R&B slow jam plays in the background. The idea is that K-Y “makes physical intimacy with your partner so comfortable and easy, women will view sex, and their partners in a whole new light,” explains agency ECD, Denise Rossetto. So, suddenly seeing her partner starting up the lawnmower or do push-ups is enough to turn each of the women in these spots on, culminating into the campaign’s “Warm Up To Love Again” tagline. DDB keeps things short and to the point, with the trio of adverts each clocking in at 15 seconds. The campaign debuted online on December 12th, and will make its television premiere next month. Credits and “Sit-Ups” after the jump. Read more

DDB Canada Shows Organized Retail Theft Mark-Ups for Toronto Crime Stoppers

Organized retail theft costs Canadian businesses $4 billion a year, but is often perceived as harmless shoplifting. So DDB Canada created a new campaign for Toronto Crime Stoppers, called “It Costs Us All,” to raise public awareness of the realities of organized retail theft.

Sean Sportun, vice chair, Toronto Crime Stoppers explains, “Organized retail theft is often perceived as harmless shoplifting, when in fact, it’s a lucrative, criminal enterprise and part of the business plan for gangs funding other illegal activities.” So those stolen retail goods could go to funding guns, and drugs, which could wind up in the hands of Rob Ford. Their solution? “…asking the public to have their say for stiffer penalties and to contact Crime Stoppers to anonymously report suspected cases of organized retail theft,” says Sportun.

The campaign includes “flyers, wild postings, in-store posters, newspaper, radio and online advertising, which appear like conventional on-sale advertising, but instead of showing prices being discounted, the prices are marked-up on the merchandise shown.” Each of these approaches drives the consumer to the It Costs Us All website. It’s an interesting tactic, combating consumer indifference by showing consumers how they are  ”ultimately paying for the crimes of others,” says David Ross, ACD at DDB Toronto. The result is slightly less heavy-handed and melodramatic than your typical public service campaign, even if the “It Costs Us All” tagline is a tad on the serious side.

“It Costs Us All” was launched with the following corporate partners: BOMA Toronto, Building Technologies, FACECROOK, Interac Association, Loblaw Companies Limited, Mac’s Convenience Stores, Retail Council of Canada, Sobeys and TJX Canada.

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