Another month, another New York Lottery game and therefore, a DDB NY campaign to support it. This time around, the agency has unveiled a pair of online spots to hype the new Bejeweled Scratch Off game. And what better way to entice folks to hit the bodegas and play the game than, uh, hipsters and dogwalkers, true cornerstones of NYC culture. Along with the beard & animal-heavy online promos, there is a “second chance” sweepstakes to be had, which you can learn more about in a :40 clip after the jump. While this is a rather quick and painless exercise in lottery promotion, we still miss the bumpin’ and grindin’ presidents and zombies that reigned supreme in past DDB NY efforts for the brand.
Credits follow as well.