Been to New Orleans lately?
It truly is a tale of two cities. The lower wards are still — yes, still — trying to recover from Katrina. However, if you stroll down Bourbon, Canal, Freret, and Frenchmen (mark it down), it is arguably the best French Quarter ever.
The New Orleans Tourism Marketing Corporation (That’s CVB to you and me) proudly lays responsibility for that rebound at the feet of 360i. The New York-based ad agency (a branch of Dentsu Inc. based in Toyko) began running the city’s tourism advertising campaigns in 2012 with much fanfare and bead-throwing.
Its success and payoff after the jump…