As you may recall, a few weeks ago, the Publicis Groupe agency now known as DigitasLBi unveiled a new logo complete with a unicorn (see Vine intro clip below). Despite a few folks scratching their heads about it, DigitasLBi apparently remains undeterred in celebrating their new magical, mystical mascot as you can see above. The image was posted on Facebook earlier this week and features DigitasLBi North America CEO Tony Weisman and, yes, a pony dolled up as a unicorn. You can just feel the enthusiasm though none more so than from the guy dressed like a conductor standing behind them. Where was our invite? Anyways, happy Friday!

We’ve received confirmation that Lange Taylor, who’s spent the last nine years at what is now DigitasLBi, serving as SVP/managing director of the Atlanta office for the last three, has resigned from the agency–and apparently the ad world altogether. Here’s a quick statement from a spokesperson that somewhat clarifies things: “Lange Taylor has decided to explore professional opportunities outside of DigitasLBi. While it is possible that Lange may reunite with agencyland in the future, whatever direction his passion brings him, we wish him our collective best.”

No word yet on his next venture or who’ll take over his duties in the interim as of yet. If you recall, Taylor’s role changed somewhat last fall when he was tapped to head up a new, Atlanta-based Publicis Groupe unit called Agency:D7, which we’ve been told is still in operation. We’ll hopefully find out who’s taking over on his dual roles soon enough.

Sources familiar with the matter confirm that Kevin Drew Davis, who has spent nearly two years as executive creative director for both the San Francisco and Chicago offices of what is now DigitasLBi, is leaving “for a post at another agency.” No word yet on what the new gig is, but we’ve reached out to Davis himself, who we’ve been told is leaving DigitasLBi the week of August 12.

KDD joined the agency in fall 2011 after spending 18 months as EVP/group creative director, digital at Draftfcb Chicago. During his career, Davis also spent six years as global interactive CD at W+K on everything from Nike to ESPN to Coca-Cola, served as SVP/director of digital strategy at Publicis Dallas/Seattle and let creative teams at the likes The Richards Group and GSD&M. From what sources tell us, DigitasLBi is seeking a replacement.

We’ve received confirmation that the Publicis Groupe entity now known as DigitasLBi has brought on former Energy BBDO vet Jani Westcott as VP/group director, creative strategy in its Chicago office, where she will work with Team Sprint and on the Emerson account among others. Westcott spent well over five years at Energy BBDO as VP/account planning director and lead strategist on accounts including various Wrigley brands, Bayer and Ziploc. In addition to Westcott’s hiring, we’ve also received word from sources that the DigitalLBi Chicago office has parted ways with Carolyn Frazier, who spent nearly five years at the agency and worked for both the Windy City and San Francisco branch as VP/group director, client operations and project management lead

If we can kill a few birds with one stone here, DigitasLBi’s Instagram account is now alive and kicking, with images including the new logo (clip above) and other happenings throughout the network. Have at it if you please.

After spending barely a year at Ogilvy Chicago, Laura Keeler is shifting gears and moving on to assume the SVP of creative post at Digitas’ Windy City office, where she will lead creative teams on the agency’s Whirlpool and Kao accounts. During her brief stint at O&M, Keeler worked as a creative partner for clients including UPS and SC Johnson corporate. Her new boss, Kevin Drew Davis, who took on the ECD post for Digitas LBi Chicago and San Francisco in fall 2011, says in a statement,  ”Laura is an impressive creative leader with an eye for big ideas. Her strong creative skill set and innovative storytelling makes her a great fit with our people—we’re thrilled to have her onboard to drive our client work to an even higher level.”

During her 20-year ad career, the Chicago native spent well over a decade at JWT, last serving as a senior partner/CD/writer for clients including Illinois Bureau of Tourism, Kimberly-Clark and Macy’s before splitting in 2007 for a gig at Draftfcb. She spent five years in all at the latter agency, leading creative on accounts ranging from Dow and SC Johnson to Nestle and Blue Cross Blue Shield.

Just nine months after assuming the EVP of North American planning post at Digitas, sources confirm that Leslie Bielby is parting ways with the agency to grow her independent strategic planning and research consultancy. A spokesperson tells us, “She has been a strategic force and leader for Digitas during her tenure here, and we wish her only the best in this pursuit and the future partnerships that her consultancy will attract.”

Bielby joined Digitas from Hill Holliday, where she spent six years overall and last served as chief strategy officer for the Boston and New York branches. During her career, the exec also held planning positions at the likes of MMB, Merkley+ Partners and McKinney. In case you need some clarification , Bielby’s position as EVP, North America planning at Digitas is different and distinct from that of Baba Shetty‘s. The latter, of course, rejoined the agency world last week–Digitas specifically–as chief strategy and media officer after a brief stint as CEO of Newsweek/The Daily Beast.

After a brief, nine-month spell as CEO of Newsweek/Daily Beast, Baba Shetty has rejoined the ad industry, assuming the role of chief strategy and media officer at what is now DigitasLBi. From what sources tell us, Shetty will officially assume his role in mid-August and will work out of the Boston office, reporting directly to Digitas North America CEO, Tony Weisman.

Prior to his most recent gig in the publishing world, Shetty spent seven years at fellow Boston-based agency Hill Holliday, where he last served as chief strategy officer and worked on accounts including Dunkin’ Donuts, Liberty Mutual and Bank of America. During his career, the returning ad exec also served as a managing director at Fallon and worked on the client side in marketing/comms at BMW early on.

It took a couple of days on this one, but we have received confirmation that, yes, Atit Shah has assumed the role of executive creative director at Digitas New York, effectively. Shah, who’s been with the agency for over 14 years, succeeds Matthew D’Ercole, himself a longtime Digitas vet who has moved on (we’re hearing possibly away from advertising and out of the continental U.S.). Anyhow, Shah has spent the last six years serving as SVP/group creative director at Digitas NY, leading creative for agency clients including of course, American Express, and working on new business efforts.

Sources in the know confirm that George Scribner, who had a nine-year run at Digitas, is no longer with the agency. From what it looks, Scribner’s turned into another “ideas man” for the time being. The exec most recently served as SVP of brand strategy at Digitas and was based out of its New York office. From what we’ve been told by those on on the Spy line, Scribner was “laid off” but his former employer is not officially commenting on the matter. Prior to his lengthy stint at Digitas, Scribner worked on the business development side at Organic. No word yet on if there are plans to replace him.

It’s been fairly quiet on the Digitas the staffing front for the past few months, save for a new hire here, a couple of departures there. Now, though, sources familiar with the matter are telling us that the agency is making some reductions in its New York and Boston offices as of this week, and from what we hear, 40-50 individuals in various departments are being affected. Digitas isn’t commenting but we’re getting word that there’s no specific reason for the cuts, just another case of agency readjustment, which in this particular one affects roughly 2% of the Publicis Groupe agency’s North American workforce. We’ll keep you posted if and when we hear more.