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Digitas

DigitasLBi, The Eberling Group Showcase Sony

Earlier today, Wieden+Kennedy’s latest campaign for Sony got practical, shining a spotlight of sorts on the company’s many products and the roles they play in turning a creative idea into that thing we try very hard not to call “content.”

Here is a very different take on promoting the same client via DigitasLBi and “Venice-based creative think tank The Ebeling Group.” (These ads are technically a few weeks old, but we’re seeing them for the first time.)

First, a music archivist uses his smartphone to share some top-quality audio with an originator:

Two more after the jump.

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We Hear: 50+ Staffing Cuts at DigitasLBi UK

DigitasLBi

While we’ve yet to receive confirmation from our contacts, a source tells us that approximately 60 DigitasLBi UK staffers could soon call themselves former employees.

Here’s the email excerpt we received this morning, supposedly sent to staffers by management at some point this week. It doesn’t sound good:

“Having exhausted all other possibilities we are now left with no other choice but to launch a formal UK-wide redundancy programme that will lead to a number of roles being removed from the business. We have entered into a period of consultation (a formal legal process) with many of our colleagues and are actively looking at alternatives to redundancy. The nature of this process means we are required to consult with a greater number of people than will actually end up leaving the business. We expect this number to be no more than 60 people.”

This would be the first we’ve heard of the news. Otherwise, things seem to be proceeding as usual overseas.

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Staffing Changes at DigitasLBi Chicago

DLBi-2C-VHere’s a quick round-up of some recent VP-level changes at DigitasLBi Chicago:

  • VP and Group Director of Creative Strategy Shelley Rees joined the agency after a stint at JWT.
  • SVP of Media Aaron Hoiles left Digitas; we have no word on his destination.
  • VP/Group Director of Project Management Charles Chung joined Digitas after serving as senior manager/program director at SapientNitro. He previously held senior project manager positions at Razorfish and Wunderman.

 

DigitasLBi Offers ‘Faster Delivery’ for Puma

DigitasLBi taps Usain Bolt in a new online ad called “Faster Delivery.”

In the 60-second spot, Bolt is given the task of delivering a pair of Pumas. Before the man handing off the sneakers can even give him the name and address, the world’s fastest man is off, speeding through the streets toward his destination. Twelve minutes later, he arrives and the surprised recipient requests a selfie. Part of the “Forever Faster” campaign, the spot is being promoted through social media by both Puma and Bolt himself. It’s a simple idea, but kind of a fun one, and Puma is banking on fans of Bolt and the brand sharing it.

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DigitasLBi Adds Emilie Vasu as VP, Group Director of Business Development and Marketing

25d8a0fDigitasLBi announced the addition of Emilie Vasu as vice president, group director of business development and marketing today. Vasu will be based in New York and report directly to Chief Marketing Officer Kenneth Parks, starting September 8th.

“Emilie is a highly motivated, collaborative professional with exceptional track record discovering and growing new business and strengthening existing relationships. We’re thrilled to have her join our team,” says Parks.

Vasu arrives at DigitasLBi from JWT, where her departure follows that of Ann Mack in April as well as Monday’s news that CCO Jeff Benjamin will leave the agency for “a new creative venture.” While at JWT, Vasu served as director of business development. During her tenure she “prospected, pitched and won the Google Enterprise and PUMA accounts, and played a key role on the agency’s Global Growth Team, guiding global JWT new business strategies.”

Before JWT, Vasu spent four years at Venables Bell and Partners as account director. While there she oversaw the launch of Intel’s global “Sponsors of Tomorrow” campaign, and worked on accounts including CLEAR, Odwalla, Pacific Gas & Electric, and eBay. She has also served stints at agencies including Goodby Silverstein & Partners, Deutsch New York and OgilvyOne.

DigitasLBi, Tide Not Afraid of a Little Blood in New ‘Game of Thrones’ Infographic

A Season of StainsDigitasLBi and Tide leveraged Twitter’s two-month-old pinned tweet feature to highlight a new Game of Thrones themed infographic, Adweek reports, the latest sign that the brand isn’t afraid of a little blood.

Blood, of course, was the number one stain for the fourth season based on George R.R. Martin’s A Song of Ice and Fire series, with a whopping 530 stains (as the infographic shows). That’s enough to finish well ahead of the runner up, dirt, which comes in at 156. The infographic also shows the “Most Used Stain Makers” — nail/cross, followed by sword — and a slew of least used stain makers that nontheless left a lasting impression (and probably never came out), such as mammoth, wolf, and a frying pan. Tide’s infographic ran with the title “A Season of Stains,” while referring viewers to Tide’s Stain Brain app. It was a fun diversion for fans of the show (who isn’t?) and has thus far received 1,351 retweets and 1,575 favorites. The infographic follows in the spirit of Tide’s Carrie-themed Halloween Vine video and last summer’s Vine for Shark Week, positioning the brand as the antidote to bloody messes. As Adweek pointed out, this makes a lot of sense for a brand attempting to appeal to parents, for whom blood and grass stains (which accounted for just one of the Game of Thrones stains this season) are an everyday reality.

Here’s a Quick DigitasLBi Staffing Update

digitaslbi_logoWhile we’re on the DigitasLBi tip today, we figured we’d provide a quick update on some staffing moves in its Chicago office in case you haven’t heard. We’ve received confirmation that most recently, Stephanie Skinner, who’s served in the Windy City as VP/group director, project management, has resigned from DigitasLBi as her family is relocating. Brooke Skinner, SVP of strategy/account planning at DigitasLBi Chicago and San Francisco since 2011 (and who you may remember from this) actually left the agency two months ago for the head of brand strategy position at Twitter’s central region, a role she officially assumed this month. Finally, David Burns, who’s spent nearly two years at DigitasLBi Chicago as VP/director, experience design, resigned from the agency several weeks ago. As of now, we can ascertain that all said departures are unrelated.

DigitasLBi Forms Digital Media Partnership with SocialFlow

digitaslbi_logoGlobal marketing and technology agency Digitas LBi has formed a digital media partnership with social relationship platform SocialFlow. The deal will see SocialFlow create tailored distribution solutions for DigitasLBi clients and create new advertising vehicles bringing together owned, earned, and paid content. SocialFlow’s “unique algorithm-based technology, which distributes content at the moment when audiences will be most receptive to it, will be available to DigitasLBi clients” as part of the agreement.

“We’re thrilled to be partnering with DigitasLBi on our first large-scale deal with an agency. This partnership puts a stake in the ground for the industry to stop talking about bringing together teams, budgets, and disciplines, and to start doing it,” said SocialFlow CEO, Jim Anderson. “By combining our technology with DigitasLBi’s integrated approach, we can deliver customized solutions that truly scale for some of the largest brands in the world.”

IPG Launches New Pharma-Focused Agency ID Health

IDHIPG’s ID Media hopes to own an unfilled niche with the launch of ID Health, an agency specializing in healthcare and pharmaceutical clients.

Michael Maher, former SVP of marketing for Digitas Health, will run the new agency as president reporting to ID Media CEO Lynn Fantom.

The idea summarized in the release holds that customers navigating a changing healthcare industry demand more accountability from the brands involved–and that these companies in turn need an agency that can “[reach and engage] more targeted patient populations.”

There’s more talk of “tightened budget[s]“, “tighter budgets and tougher-to-reach targets” and “extend[ing] the value of [the] marketing dollar” than usual in this release, so we’ll assume that price will be ID Health’s key differentiator.

Maher was a natural choice to lead the new agency, with a portfolio including some of the biggest names in the field: Sanofi, Bristol-Myers Squibb, Pfizer and Novartis.

Digitas LBi SF Hires Co-Creator of ‘Concepting with Convicts’

Ben PfutzenreuterDigitasLBi San Francisco has hired Ben Pfutzenreuter, who previously served as an intern and was co-creator of the popular “Concepting with Convicts” program, which utilized the Federal Bureau of Prison’s pen pal program to allow collaboration with inmates to create speculative ads. Ben created the program with fellow intern Pat Davis, with the goal of proving that “Great ideas can come from anywhere.” Inmates provided either copywriting or art direction for each ad; art directors Marcus Löf and Luis Gonzalez also collaborated on the project.

Pfutzenreuter began work this week as an associate copywriter. The Miami Ad School grad interned with Digitas LBi this past winter.

“We’re incredibly proud of the work that Ben and Pat have done independently with Concepting with Convicts, and we’re thrilled to have Ben join our San Francisco team,” said Dave Marsey, EVP/Managing Director, DigitasLBi San Francisco. “The spirit that good ideas can be born anywhere, is our philosophy here in San Francisco.”

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